Digital Marketing
Our Digital Marketing team are the masters of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.
As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Automation or Marketing Promotion. So, in order to achieve the best of your performance, we will introduce the list of requirements and concepts you should focus on to succeed in our business, as well as the possible remuneration.
Introduction
In order to achieve the best of their performance, we will introduce the list of requirements and concepts our Digital Marketers should focus on to succeed in our business, as well as their remuneration.
In order to progress in our Career Journey, they need to:
- Meet the criterias of the General ICs Job Level Chart & General ICs Job Step Chart
- Meet the specific criterias of the Digital Marketing framework regarding:
- General Knowledge: a list of indispensable softwares, tools, platforms and more, for Secure Group, that they need to know (it can be a little bit out of the scope of their position).
- Specific_Knowledge: a list of concepts, tools, software and etc, that are indispensable for them to develop under the scope of their position.
- Secure Group Knowledge: a list of products, company profile and features that they need to know in order to succeed in Secure Group.
- Basic IT Concepts: a list of essential concepts that we consider to be basic for our Frameworks and that we expect employees to master.
Observation: if there's any requirement that is repeated in the following tables but with different grades, the higher requested proficiency will prevail in the Performance Evaluation.
General Knowledge Automation
To be able to reach Level 3 in our Career Journey there is some General knowledge regarding a variety of subjects that we request from our Digital Marketing Automation team members. This means that considering the KAI grades of proficiency, they will need to score from 4 to 6 in the following items:
Specific Knowledge Automation
To be able to reach Level 3 in our Career Journey there is some technical knowledge we request from our Digital Marketing Automation team members. This means that considering the KAI grades of proficiency, they will need to score from 4 to 6 in the following items:
| Specific Knowledge | |||||
|---|---|---|---|---|---|
| Concepts | Business Process Optimisation | ||||
| Buyer Personas | |||||
| Channel management | |||||
| Conversion Rate Optimization (CRO) | |||||
| Data science and analytics | |||||
| Email marketing | |||||
| KPIs | |||||
| Lead management | |||||
| Marketing automation | |||||
| Marketing research | |||||
| Marketing strategy | |||||
| Writing & editing | |||||
| Softwares/Tools/Platforms - Configuration | Proposify | ||||
| Softwares/Tools/Platforms - Usage | Databox | ||||
| Google Analytics | |||||
| Grammarly | |||||
| Hotjar | |||||
| Hubspot | |||||
| Hubspot CMS | |||||
| Hubspot Marketing | |||||
| Hubspot Sales Pro | |||||
| Mailchimp | |||||
| Proposify | |||||
| SurveyMonkey | |||||
| Languages (Idioms) | Advanced English | ||||
General Knowledge Promotion
To be able to reach Level 3 in our Career Journey there is some General knowledge regarding a variety of subjects that we request from our Digital Marketing Promotion team members. This means that considering the KAI grades of proficiency, they will need to score from 4 to 6 in the following items:
| General Knowledge | |||||
|---|---|---|---|---|---|
| Concepts | Balanced Scorecard | ||||
| Business Process Optimisation | |||||
| Focus groups | |||||
| Graphic design | |||||
| Kanban | |||||
| KANO model | |||||
| Lead management | |||||
| Marketing automation | |||||
| MoSCoW method | |||||
| Product Demo | |||||
| Scrum | |||||
| Social media marketing | |||||
| Software Roadmap | |||||
| Technical Writing | |||||
| Video editing | |||||
| Languages | CSS | ||||
| HTML | |||||
| Javascript | |||||
| Softwares/Tools/Platforms - Usage | Adobe After Effects | ||||
| Adobe Illustrator | |||||
| Adobe InDesign | |||||
| Adobe Lightroom | |||||
| Adobe Photoshop | |||||
| Adobe Premier Pro | |||||
| Adobe XD | |||||
| BambooHR | |||||
| Big Picture | |||||
| Buffer | |||||
| Buzzsumo | |||||
| Countly | |||||
| Facebook Business Manager | |||||
| Facebook Insights | |||||
| Hubspot | |||||
| Hubspot CMS | |||||
| Hubspot Sales Pro | |||||
| Instabug | |||||
| Libib | |||||
| LinkedIn Ads | |||||
| OpenSTF | |||||
| Proposify | |||||
| Small Improvements | |||||
| Tableau | |||||
| Thycotic Passwordbox | |||||
| Ubersuggest | |||||
| UseResponse | |||||
| Wistia | |||||
| Workable | |||||
| WP Manage | |||||
| Zapier | |||||
| Softwares/Tools/Platforms - Configuration | Proposify | ||||
Specific Knowledge Promotion
To be able to reach Level 3 in our Career Journey there is some technical knowledge we request from our Digital Marketing Promotion team members. This means that considering the KAI grades of proficiency, they will need to score from 4 to 6 in the following items:
| Specific Knowledge | |||||
|---|---|---|---|---|---|
| Concepts | Buyer Personas | ||||
| Channel management | |||||
| Content Marketing / writing | |||||
| Conversion Rate Optimization (CRO) | |||||
| Data science and analytics | |||||
| Email marketing | |||||
| KPIs | |||||
| Marketing research | |||||
| Marketing strategy | |||||
| Online advertising | |||||
| Planning & budgeting | |||||
| Programmatic | |||||
| Retargeting | |||||
| SEO On-Page (Search Engine Optimisation) | |||||
| SEO Content (Search Engine Optimisation) | |||||
| Writing & editing | |||||
| Softwares/Tools/Platforms - Usage | |||||
| Alexa Rank | |||||
| Atlassian Confluence | |||||
| Atlassian Jira | |||||
| Bing Webmaster Tools | |||||
| Databox | |||||
| Google Ads | |||||
| Google Ads Manager | |||||
| Google Keyword Planner | |||||
| Google Search Console | |||||
| Google Trends | |||||
| Grammarly | |||||
| GTmetrix PRO | |||||
| Hotjar | |||||
| Hubspot Marketing | |||||
| Inspectlet | |||||
| Mailchimp | |||||
| SE Ranking | |||||
| SEMrush | |||||
| SpyFu | |||||
| SurveyMonkey | |||||
| Transifex | |||||
| WordPress | |||||
| Yandex Webmaster | |||||
| Yoast SEO | |||||
| Softwares/Tools/Platforms -Configuration | Google Analytics | ||||
| Inspectlet | |||||
| Serpstat | |||||
| SE Ranking | |||||
| Languages (Idioms) | Advanced English | ||||
Secure Group Knowledge
To be able to reach Level 3 in our Career Journey there is some specific knowledge from our company that we request from our Digital Marketers. This means that considering the KAI grades, they will need to score a minimum proficiency considering Secure Group Knowledge in a Documentation level in the following perspectives:
| Secure Group Knowledge | What's Expected | Impact | Product | Minimum Grade |
|---|---|---|---|---|
| User Documentation | Good, user-level knowledge regarding the product and its functionalities. From the user documentation, all employees across the company are required to be well aware of our solutions’ core features and functions such as the Password Advisor or how to send an automatic crash report. | This knowledge helps us facilitate a user-centric approach internally, which we believe is essential to develop our business and solutions. The user documentation helps team members understand user behavior and needs more thoroughly and feel the impact of their everyday efforts. | Secure OS | 4 |
| SAS | 4 | |||
| Secure Chat | 4 | |||
| Secure Email | 4 | |||
| Secure Vault | 4 | |||
| Secure Manager | 4 | |||
| Sales Documentation | Employees should gain significant knowledge regarding the business side of Secure Group. They need to be aware of commonly used concepts in our day-to-day activities such as our business and distribution model, value proposition, selling prices, key selling points, and target audience. | The information in the Sales Documentation supports employees in their daily routine. It conveys the overall business vision within the company. This documentation contributes to making employees aware of how our solutions are distributed, who are our key partners and target market to know exactly the people towards whom team members’ efforts should be aimed. Alignment on company-wide priorities is also achieved through clear communication of our value proposition and key selling points, helping everyone understand the things that matter most. | Secure OS | 4 |
| SAS | 4 | |||
| Secure Chat | 4 | |||
| Secure Email | 4 | |||
| Secure Vault | 4 | |||
| Secure Manager | 4 | |||
| Support Documentation | People within the company need to be aware of commonly occurring problems with our solutions. From the Support Documentation, employees should also extract general level knowledge regarding support processes, the issues that we’re currently having product-wise, and the approach to troubleshooting them. | o The Support Documentation helps employees understand short-term priorities more clearly and communicate more openly why they’re needed. It also gives them general knowledge of how to spot and report a problem, which helps us facilitate a company-wide contribution to product development. Last but by no means least, it helps team members understand customers pains and behavioral patterns to strengthen our user-centric approach. | Secure OS | 3 |
| SAS | 3 | |||
| Secure Chat | 3 | |||
| Secure Email | 3 | |||
| Secure Vault | 3 | |||
| Secure Manager | 3 | |||
| Functional Documentation | Through the Functional Documentation, employees should get a thorough understanding of the solutions and their multiple features. People that work closely with the products must understand exactly how they function, how users interact with them, how to configure different settings, and what’s the expected behavior of different software solutions. | o The information in the Functional Documentation helps employees whose work is closely connected with our solutions, to gain significant in-depth knowledge into their functionalities that far exceeds users‘ understanding. Such thorough product expertise helps us remain objective, evaluate market data more adequately, and constantly increase our internal expertise. | Secure OS | 4 |
| SAS | 4 | |||
| Secure Chat | 4 | |||
| Secure Email | 4 | |||
| Secure Vault | 4 | |||
| Secure Manager | 4 | |||
| Technical Documentation | Employees concerned with the Technical Documentation and more concretely - software development, must gain complete mastery over all solutions. Such people are regarded as technical experts and need to be well aware of data structures, relational databases, algorithms, programming languages, models, etc. | The Technical Documentation is used to make sure people that are technically involved in product development have the required knowledge to perform their day-to-day tasks, optimize our solutions more easily, and support other teams with their in-depth expertise. | Secure OS | 4 |
| SAS | 4 | |||
| Secure Chat | 4 | |||
| Secure Email | 4 | |||
| Secure Vault | 4 | |||
| Secure Manager | 4 |
Basic IT Concepts
To be able to reach Level 3 in our Career Journey there are some basic IT concepts we expect the Digital Marketers to master. This means that considering the KAI grades of proficiency, they will need to score from 4 to 6 in the following items:
| Basic IT Concepts | ||
|---|---|---|
| Category | Concept | Description/Example |
| System Administration | Operating System (Unix) |
|
| Composer/Container (Docker management) |
| |
| Active Directory |
| |
| Permission Model (Storage) |
| |
| Email Server & Email flow |
| |
| PKI |
| |
| System Administration - Day to Day Ops | Operations |
|
| Commands |
| |
| Hardware terminology |
| |
| Root cause analysis |
| |
| Security/privacy 101 |
| |
| Networking concepts | IP |
|
| Connectiviy |
| |
| Network traffic |
| |
| Programming | Languages: HTML/CSS |
|
| SDLC |
| |
| Version Control |
| |
| Spreadsheets & Basic Math |
| |
| Strings |
| |
| Desktop Software Administration | Search engines and search optimization |
|
| Word processing |
| |
| Browser basics |
| |
| Computers |
| |
Salary Grid
| Digital Marketing | Step | |||||
|---|---|---|---|---|---|---|
| Level | ||||||
| Individual Contributor Path | Management Path | 1 | 2 | 3 | 4 | |
| 1 | - | 1.500 lv | 1.650 lv | 1.800 lv | 1.950 lv | |
| 2 | - | 2.500 lv | 2.650 lv | 2.800 lv | 2.950 lv | |
| 3 | Manager | 3.500 lv | 3.650 lv | 3.800 lv | 3.950 lv | |
| 4 | Sr. Manager | 4.500 lv | 4.650 lv | 4.800 lv | 4.950 lv | |
| 5 | Head of | 5.500 lv | 5.650 lv | 5.800 lv | 5.950 lv | |
| 6 | Director | 6.500 lv | 6.650 lv | 6.800 lv | 6.950 lv | |
| - | Sr. Director | 9.000 lv | 9.400 lv | 9.800 lv | 10.200 lv | |
| - | Chief of | 11.200 lv | 11.600 lv | 12.000 lv | 12.400 lv | |
| - | VP | 13.400 lv | 13.800 lv | 14.200 lv | 14.600 lv | |