Product Marketing Management

The core of our Product Marketing team is to define efficient marketing strategies based on specs and to define the experience that these strategies will provide to customers and partners. This means that the skill set required for succeeding in this framework it's extensive and complex because it involves technical and business layers.

They are responsible for developing our product position and definition, identifying differentiators, and defining a unique selling proposition. Their work involves data analysis, content distribution, client satisfaction, and cost reduction so their strategic focus is to ensure that Secure Group provides customer-tailored mobile solutions focused on privacy and security to individuals, businesses, and organizations.

Progression

In order to progress in our development path and Level Up or Step Up, our Product Owners must:

• Meet the criteria of the Level & Step Chart for the Management Path
• Meet the KAI grade of the framework related to each level
• Demonstrate proficiency in Secure Group Knowledge

Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Product Marketing Manager		Step
Level
	Management Path	1	2	3	4
	1	3.847	4.147	4.947	5.847
	2	5.950	6.250	7.050	7.950
	3	9.577	9.877	10.677	11.577
	4	13.136	13.436	14.236	15.136

KAI of the framework

Extensive Knowledge

Type	Knowledge Description	Minimum Grade to acquire Level X
		Level 1	Level 2	Level 3	Level 4	Level 5	Level 6
Frameworks	Android Components	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Android SDK	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	API	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Kanban	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
	Scrum	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
Programming languages	JQL	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
	CSS	Limited experience	Limited experience	Practical application	Practical application	Applied theory	Applied theory
	HTML	Limited experience	Limited experience	Practical application	Practical application	Applied theory	Applied theory
	Javascript	Limited experience	Limited experience	Practical application	Practical application	Applied theory	Applied theory
	PHP	Limited experience	Limited experience	Practical application	Practical application	Applied theory	Applied theory
	SQL	Limited experience	Limited experience	Limited experience	Limited experience	Practical application	Practical application
Protocols	XMPP	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	SIP	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
Software/Tools/Platforms	Android Studio	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Big Picture	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Countly	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Crowdin	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Docker	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Gerrit	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Google Analytics	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
	Google Keyword Planner	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
	Google Search Console	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
	Google Trends	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
	GTmetrix PRO	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
	Hotjar	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
	Hubspot CMS	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Hubspot Marketing	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
	Hubspot Sales Pro	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Inspectlet	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
	Instabug	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	Keyshot	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory
	SurveyMonkey	Practical application	Practical application	Applied theory	Applied theory	Applied theory	Applied theory
Languages (idioms)	Advanced Business English	Limited experience	Limited experience	Practical application	Applied theory	Applied theory	Applied theory