Digital Marketing
If a tree falls in a forest but no one notices, did the tree really fall?
Letting people know about our work is vital in achieving our goals. By crafting the most creative and customized materials, our digital marketing team spreads the word on what we do, what we offer and how we do it. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.
While you grow as a Digital Marketer in Secure Group you will not only improve your technical skills but you will apply them in the development of the best costumed tailored strategies for our partners and our company.
Progression
In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:
- Meet the criteria of the Level & Step Chart for the Individual Contributors Path
- Score at least 4 in the KAI of the position in order to reach Level 3
- Demonstrate proficiency in Secure Group Knowledge
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
Digital Marketing | Step | ||||
---|---|---|---|---|---|
Level | |||||
Individual Contributor Path | 1 | 2 | 3 | 4 | |
Marketing Promotion representative | 2.000 | 2.150 | 2.300 | 2.450 | |
Marketing Promotion specialist | 3.000 | 3.150 | 3.300 | 3.450 | |
Marketing Promotion expert | 4.000 | 4.150 | 4.300 | 4.450 | |
Sr. Marketing Promotion expert | 5.000 | 5.150 | 5.300 | 5.450 | |
Marketing Promotion strategist | 6.000 | 6.150 | 6.300 | 6.450 | |
Sr. Marketing Promotion strategist | 7.000 | 7.150 | 7.300 | 7.450 |
KAI of the position
Extensive Knowledge
Type | Knowledge Description | Minimum Grade to acquire Level X | |||||
---|---|---|---|---|---|---|---|
Level 1 | Level 2 | Level 3 | Level 4 | Level 5 | Level 6 | ||
Programming languages | CSS | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |
HTML | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Javascript | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Software/Tools/Platforms | Adobe After Effects | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |
Adobe Illustrator | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Adobe InDesign | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Adobe Lightroom | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Adobe Photoshop | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Adobe Premiere Pro | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Adobe XD | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Alexa Rank | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Big Picture | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Bing Webmaster Tools | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Buffer | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Buzzsumo | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Countly | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Databox | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Facebook Business Manager | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Facebook Insights | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Google Ads | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Google Analytics | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Google Keyword Planner | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Google Search Console | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Google Trends | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Grammarly | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
GTmetrix PRO | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Hotjar | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Hubspot CMS | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Hubspot Marketing | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Hubspot Sales Pro | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Inspectlet | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Instabug | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
LinkedIn Content Management & Ads | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Mailchimp | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Proposify | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
SE Ranking | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
SEMrush | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Serpstat | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
SpyFu | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
SurveyMonkey | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Transifex | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Twitter Content Management & Ads | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Ubersuggest | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
UseResponse | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Wistia | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
WordPress | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Workable | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
WP Manage | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Yandex Webmaster | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Yoast SEO | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Zapier | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Languages (idioms) | Advanced Business English | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |