Product Marketing Management
The core of our Product Marketing team is to define efficient marketing strategies based on specs and to define the experience that these strategies will provide to customers and partners. This means that the skill set required for succeeding in this framework it's extensive and complex because it involves technical and business layers.
They are responsible for developing our product position and definition, identifying differentiators, and defining a unique selling proposition. Their work involves data analysis, content distribution, client satisfaction, and cost reduction so their strategic focus is to ensure that Secure Group provides customer-tailored mobile solutions focused on privacy and security to individuals, businesses, and organizations.
Progression
In order to progress in our development path and Level Up or Step Up, our Product Marketing Managers must:
- Meet the criteria of the Level & Step Chart for the Management Path
- Meet the KAI grade of the framework related to each level
- Demonstrate proficiency in Secure Group Knowledge
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Product Marketing Manager | Step | ||||
|---|---|---|---|---|---|
| Level | |||||
| Management Path | 1 | 2 | 3 | 4 | |
| 1 | 3.847 | 4.147 | 4.947 | 5.847 | |
| 2 | 5.950 | 6.250 | 7.050 | 7.950 | |
| 3 | 9.577 | 9.877 | 10.677 | 11.577 | |
| 4 | 13.136 | 13.436 | 14.236 | 15.136 | |
KAI of the framework
Extensive Knowledge
| Type | Knowledge Description |
|---|---|
| Frameworks | Android Components |
| Android SDK | |
| API | |
| Kanban | |
| Scrum | |
| Programming languages | JQL |
| CSS | |
| HTML | |
| Javascript | |
| PHP | |
| SQL | |
| Protocols | XMPP |
| SIP | |
| Software/Tools/Platforms | Android Studio |
| Big Picture | |
| Countly | |
| Crowdin | |
| Docker | |
| Gerrit | |
| Google Analytics | |
| Google Keyword Planner | |
| Google Search Console | |
| Google Trends | |
| GTmetrix PRO | |
| Hotjar | |
| Hubspot CMS | |
| Hubspot Marketing | |
| Hubspot Sales Pro | |
| Inspectlet | |
| Instabug | |
| Keyshot | |
| SurveyMonkey | |
| Languages (idioms) | Advanced Business English |