Marketing Automation
In close collaboration with the Business Development and Marketing teams, people in Marketing Automation work to contribute to the nurturing and generation of new partner leads. They do that through the development of new inbound strategies and building engaging email sequences.
As you grow in the framework, you will expand your understanding of the market and build a fully operational automation infrastructure to target the most qualified leads for our business.
Progression
In order to progress in our development path and Level Up or Step Up, our Marketing Automation team must:
- Meet the criteria of the Level & Step Chart for the Individual Contributors Path
- Meet the KAI grade of the framework related to each level
- Demonstrate proficiency in Secure Group Knowledge
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Marketing Automation | Step | ||||
|---|---|---|---|---|---|
| Level | |||||
| Individual Contributor Path | 1 | 2 | 3 | 4 | |
| Sales Automation and Lead Generation Representative | 2.800 | 2.950 | 3.200 | 3.350 | |
| Sales Automation and Lead Generation Specialist | 3.800 | 3.950 | 4.200 | 4.350 | |
| Marketing Campaign Automation Expert | 4.800 | 4.950 | 5.200 | 5.350 | |
| Marketing Automation Strategist | 5.800 | 5.950 | 6.200 | 6.350 | |
| Demand Generation Strategist | 6.800 | 6.950 | 7.200 | 7.350 | |
| Senior Demand Generation Strategist | 7.800 | 7.950 | 8.200 | 8.350 | |
KAI of the framework
Extensive Knowledge
| Type | Knowledge Description | Minimum Grade to acquire Level X | |||||
|---|---|---|---|---|---|---|---|
| Level 1 | Level 2 | Level 3 | Level 4 | Level 5 | Level 6 | ||
| Languages | CSS | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application |
| HTML | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Javascript | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Softwares/Tools/Platforms | Alexa Rank | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application |
| Bing Webmaster Tools | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Databox | Limited experience | Practical application | Practical application | Applied theory | Applied theory | Applied theory | |
| Facebook Business Manager | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Facebook Insights | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Ads | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Ads Manager | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Analytics | Fundamental awareness | Limited experience | Practical application Practical application | Applied theory | Applied theory | Applied theory | |
| Google Keyword Planner | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Search Console | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Trends | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| GTmetrix PRO | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Hotjar | Fundamental awareness | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Hubspot CMS | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hubspot Marketing | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hubspot Sales Pro | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Inspectlet | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| LinkedIn Content Posting & Ads | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Mailchimp | Limited experience | Practical application | Practical application | Applied theory | Applied theory | Applied theory | |
| Proposify | Limited experience | Practical application | Practical application | Applied theory | Applied theory | Applied theory | |
| WordPress | Fundamental awareness | Fundamental awareness | Practical application | Applied theory | Applied theory | Applied theory | |
| SEMrush | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Serpstat | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| SpyFu | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| SurveyMonkey | Fundamental awareness | Fundamental awareness | Practical application | Applied theory | Applied theory | Applied theory | |
| Twitter Content Posting & Ads | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Ubersuggest | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Yandex Webmaster | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Yoast SEO | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Zapier | Limited experience | Practical application | Practical application | Practical application | Practical application | Practical application | |
| Languages (idioms) | Advanced Business English | Practical application | Practical application | Practical application | Applied theory | Applied theory | Applied theory |