Revision as of 08:58, 26 March 2020

Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.

As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Automation or Marketing Promotion.

In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:

Meet the criteria of the Level & Step Chart for the chosen path (Individual Contributors Path or Management Path)
Score at least a grade 4 in the KAI of the position in order to reach Level 3.

KAI of the position

General Knowledge

Concepts	Balanced Scorecard
	Kanban
	Product Demo
	Scrum
	Software Roadmap
Languages	CSS
	HTML
	Javascript
Softwares/Tools/Platforms - Usage	Atlassian Confluence
	Atlassian Jira
	BambooHR
	Libib
	OpenSTF
	Small Improvements
	Tableau
	Thycotic Passwordbox
	UseResponse
	WordPress
	WP Manage

Specific Knowledge Automation

Concepts	Business Process Optimisation
	Buyer Personas
	Channel management
	Conversion Rate Optimization (CRO)
	Data science and analytics
	Email marketing
	KPIs
	Lead management
	Marketing automation
	Marketing research
	Marketing strategy
	Writing & editing
Softwares/Tools/Platforms - Configuration	Proposify
Softwares/Tools/Platforms - Usage	Databox
	Google Analytics
	Grammarly
	Hotjar
	Hubspot
	Hubspot CMS
	Hubspot Marketing
	Hubspot Sales Pro
	Mailchimp
	Proposify
	SurveyMonkey
Languages (Idioms)	Advanced English

IT Knowledge

System Administration
System Administration - Day to Day Ops
Networking concepts
Programming
Desktop Software Administration

Secure Group Knowledge

The first item we require proficiency regarding our company is the Secure Group Management Model (yes, the content in this wiki!). Besides that, we also need our employees to understand our products in all aspects as described in the following table:

Secure Group Knowledge	What's Expected	Impact	Product	Minimum Grade
User Documentation	Good, user-level knowledge regarding the product and its functionalities. From the user documentation, all employees across the company are required to be well aware of our solutions’ core features and functions such as the Password Advisor or how to send an automatic crash report.	This knowledge helps us facilitate a user-centric approach internally, which we believe is essential to develop our business and solutions. The user documentation helps team members understand user behavior and needs more thoroughly and feel the impact of their everyday efforts.	Secure OS	4
			SAS	4
			Secure Chat	4
			Secure Email	4
			Secure Vault	4
			Secure Manager	4
Sales Documentation	Employees should gain significant knowledge regarding the business side of Secure Group. They need to be aware of commonly used concepts in our day-to-day activities such as our business and distribution model, value proposition, selling prices, key selling points, and target audience.	The information in the Sales Documentation supports employees in their daily routine. It conveys the overall business vision within the company. This documentation contributes to making employees aware of how our solutions are distributed, who are our key partners and target market to know exactly the people towards whom team members’ efforts should be aimed. Alignment on company-wide priorities is also achieved through clear communication of our value proposition and key selling points, helping everyone understand the things that matter most.	Secure OS	4
			SAS	4
			Secure Chat	4
			Secure Email	4
			Secure Vault	4
			Secure Manager	4
Support Documentation	People within the company need to be aware of commonly occurring problems with our solutions. From the Support Documentation, employees should also extract general level knowledge regarding support processes, the issues that we’re currently having product-wise, and the approach to troubleshooting them.	o The Support Documentation helps employees understand short-term priorities more clearly and communicate more openly why they’re needed. It also gives them general knowledge of how to spot and report a problem, which helps us facilitate a company-wide contribution to product development. Last but by no means least, it helps team members understand customers pains and behavioral patterns to strengthen our user-centric approach.	Secure OS	3
			SAS	3
			Secure Chat	3
			Secure Email	3
			Secure Vault	3
			Secure Manager	3
Functional Documentation	Through the Functional Documentation, employees should get a thorough understanding of the solutions and their multiple features. People that work closely with the products must understand exactly how they function, how users interact with them, how to configure different settings, and what’s the expected behavior of different software solutions.	o The information in the Functional Documentation helps employees whose work is closely connected with our solutions, to gain significant in-depth knowledge into their functionalities that far exceeds users‘ understanding. Such thorough product expertise helps us remain objective, evaluate market data more adequately, and constantly increase our internal expertise.	Secure OS	4
			SAS	4
			Secure Chat	4
			Secure Email	4
			Secure Vault	4
			Secure Manager	4
Technical Documentation	Employees concerned with the Technical Documentation and more concretely - software development, must gain complete mastery over all solutions. Such people are regarded as technical experts and need to be well aware of data structures, relational databases, algorithms, programming languages, models, etc.	The Technical Documentation is used to make sure people that are technically involved in product development have the required knowledge to perform their day-to-day tasks, optimize our solutions more easily, and support other teams with their in-depth expertise.	Secure OS	4
			SAS	4
			Secure Chat	4
			Secure Email	4
			Secure Vault	4
			Secure Manager	4

Salary Grid

Strategic Business Development			Step
Level
	Individual Contributor Path	Management Path	1	2	3	4
	1	-	2.000 lv	2.150 lv	2.300 lv	2.450 lv
	2	-	3.000 lv	3.150 lv	3.300 lv	3.450 lv
	3	Manager	4.000 lv	4.150 lv	4.300 lv	4.450 lv
	4	Sr. Manager	5.000 lv	5.150 lv	5.300 lv	5.450 lv
	5	Head of	6.000 lv	6.150 lv	6.300 lv	6.450 lv
	6	Director	7.000 lv	7.150 lv	7.300 lv	7.450 lv
	Sr. Director		9.000 lv	9.400 lv	9.800 lv	10.200 lv
	Chief of		11.200 lv	11.600 lv	12.000 lv	12.400 lv
	VP		13.400 lv	13.800 lv	14.200 lv	14.600 lv

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-== General Knowledge Automation ==
+== General Knowledge ==
    </div>
    <div class="box-content framework">
      <div class="center">
 {| class="wikitable"
-!rowspan="19"|'''Concepts'''
+!rowspan="5"|'''Concepts'''
 |[https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
-|-
-|[https://en.wikipedia.org/wiki/Content_marketing Content Marketing / writing]
-|-
-|[https://en.wikipedia.org/wiki/Focus_group Focus groups]
-|-
-|[https://en.wikipedia.org/wiki/Graphic_design Graphic design]
 |-
 |[https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
-|-
-|[https://en.wikipedia.org/wiki/Kano_model KANO model]
-|-
-|[https://en.wikipedia.org/wiki/MoSCoW_method MoSCoW method]
-|-
-|[https://en.wikipedia.org/wiki/Online_advertising Online advertising]
-|-
-|[https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
 |-
 |[https://en.wikipedia.org/wiki/Product_demonstration Product Demo]
 |-
-|[https://en.wikipedia.org/wiki/Online_advertising Programmatic]
+|[https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
-|-
-|[https://en.wikipedia.org/wiki/Retargeting Retargeting]
-|-
-|[https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
 |-
 |[https://en.wikipedia.org/wiki/Technology_roadmap Software Roadmap]
-|-
-|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
-|-
-|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
-|-
-|[https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
-|-
-|[https://en.wikipedia.org/wiki/Technical_writing Technical Writing]
-|-
-|[https://en.wikipedia.org/wiki/Video_editing Video editing]
 |-
 !rowspan="3"|Languages
@@ Line 65: / Line 37: @@
 |[https://en.wikipedia.org/wiki/JavaScript Javascript]
 |-
-!rowspan="50"|Softwares/Tools/Platforms - Usage
+!rowspan="11"|Softwares/Tools/Platforms - Usage
-|[https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
-|-
-|[https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
-|-
-|[https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
-|-
-|[https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom ]
-|-
-|[https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
-|-
-|[https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premier Pro]
-|-
-|[https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
-|-
-|[https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
-|-
 |[https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
 |-
@@ Line 87: / Line 43: @@
 |-
 |[https://en.wikipedia.org/wiki/BambooHR BambooHR]
-|-
-|[https://en.wikipedia.org/wiki/BigPicture Big Picture]
-|-
-|[https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
-|-
-|[https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
-|-
-|[https://buzzsumo.com/ Buzzsumo]
-|-
-|[https://count.ly/ Countly]
-|-
-|[https://en.wikipedia.org/wiki/Facebook Facebook]
-|-
-|[https://business.facebook.com/ Facebook Business Manager ]
-|-
-|[https://www.facebook.com/business/news/audience-insights Facebook Insights]
-|-
-|[https://en.wikipedia.org/wiki/Google_Ads Google Ads]
-|-
-|[https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
-|-
-|[https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
-|-
-|[https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
-|-
-|[https://en.wikipedia.org/wiki/Google_Trends Google Trends]
-|-
-|[https://gtmetrix.com/pro/ GTmetrix PRO]
-|-
-|[https://www.inspectlet.com/ Inspectlet]
-|-
-|[https://en.wikipedia.org/wiki/Instabug Instabug]
 |-
 |[https://www.libib.com/ Libib]
-|-
-|[https://en.wikipedia.org/wiki/LinkedIn LinkedIn]
-|-
-|[https://business.linkedin.com/marketing-solutions/ads LinkedIn Ads]
 |-
 |[https://openstf.io/ OpenSTF]
-|-
-|[https://en.wikipedia.org/wiki/SEMrush SEMrush]
-|-
-|[https://en.wikipedia.org/wiki/Serpstat Serpstat]
 |-
 |[https://www.small-improvements.com/ Small Improvements]
-|-
-|[https://www.spyfu.com/ SpyFu]
 |-
 |[https://en.wikipedia.org/wiki/Tableau_Software Tableau]
 |-
 |[https://thycotic.com/pam-jrny/?utm_expid=88296679-23.VQTS45jBSiSA9n8pC0ndZQ.1 Thycotic Passwordbox]
-|-
-|[https://en.wikipedia.org/wiki/Transifex Transifex]
-|-
-|[https://en.wikipedia.org/wiki/Twitter Twitter]
-|-
-|[https://neilpatel.com/ubersuggest/ Ubersuggest]
 |-
 |[https://www.useresponse.com/ UseResponse]
-|-
-|[https://en.wikipedia.org/wiki/Wistia Wistia]
 |-
 |[https://en.wikipedia.org/wiki/WordPress WordPress]
-|-
-|[https://www.workable.com/ Workable ]
 |-
 |[https://managewp.com/ WP Manage]
-|-
-|[https://webmaster.yandex.com/welcome/ Yandex Webmaster ]
-|-
-|[https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
-|-
-|[https://en.wikipedia.org/wiki/Zapier Zapier]
 |}
     </div>
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   <div class="">
    <div class="box-header center">
 == Specific Knowledge Automation ==
    </div>

Strategic Business Development Management: Difference between revisions