Revision as of 12:55, 23 January 2020

Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.

As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Automation or Marketing Promotion.

In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:

Meet the criteria of the Level & Step Chart for the chosen path (Individual Contributors Path or Management Path)
Score at least a grade 4 in the KAI of the position in order to reach Level 3.

KAI of the position

General Knowledge Automation

Concepts	Balanced Scorecard
	Content Marketing / writing
	Focus groups
	Graphic design
	Kanban
	KANO model
	MoSCoW method
	Online advertising
	Planning & budgeting
	Product Demo
	Programmatic
	Retargeting
	Social media marketing
	Software Roadmap
	SEO On-Page (Search Engine Optimisation)
	SEO Content (Search Engine Optimisation)
	Scrum
	Technical Writing
	Video editing
Languages	CSS
	HTML
	Javascript
Softwares/Tools/Platforms - Usage	Adobe After Effects
	Adobe Illustrator
	Adobe InDesign
	Adobe Lightroom
	Adobe Photoshop
	Adobe Premier Pro
	Adobe XD
	Alexa Rank
	Atlassian Confluence
	Atlassian Jira
	BambooHR
	Big Picture
	Bing Webmaster Tools
	Buffer
	Buzzsumo
	Countly
	Facebook
	Facebook Business Manager
	Facebook Insights
	Google Ads
	Google Ads Manager
	Google Keyword Planner
	Google Search Console
	Google Trends
	GTmetrix PRO
	Inspectlet
	Instabug
	Libib
	LinkedIn
	LinkedIn Ads
	OpenSTF
	SEMrush
	Serpstat
	Small Improvements
	SpyFu
	Tableau
	Thycotic Passwordbox
	Transifex
	Twitter
	Ubersuggest
	UseResponse
	Wistia
	WordPress
	Workable
	WP Manage
	Yandex Webmaster
	Yoast SEO
	Zapier

Specific Knowledge Automation

Concepts	Business Process Optimisation
	Buyer Personas
	Channel management
	Conversion Rate Optimization (CRO)
	Data science and analytics
	Email marketing
	KPIs
	Lead management
	Marketing automation
	Marketing research
	Marketing strategy
	Writing & editing
Softwares/Tools/Platforms - Configuration	Proposify
Softwares/Tools/Platforms - Usage	Databox
	Google Analytics
	Grammarly
	Hotjar
	Hubspot
	Hubspot CMS
	Hubspot Marketing
	Hubspot Sales Pro
	Mailchimp
	Proposify
	SurveyMonkey
Languages (Idioms)	Advanced English

General Knowledge Promotion

Concepts	Balanced Scorecard
	Business Process Optimisation
	Focus groups
	Graphic design
	Kanban
	KANO model
	Lead management
	Marketing automation
	MoSCoW method
	Product Demo
	Scrum
	Social media marketing
	Software Roadmap
	Technical Writing
	Video editing
Languages	CSS
	HTML
	Javascript
Softwares/Tools/Platforms - Usage	Adobe After Effects
	Adobe Illustrator
	Adobe InDesign
	Adobe Lightroom
	Adobe Photoshop
	Adobe Premier Pro
	Adobe XD
	BambooHR
	Big Picture
	Buffer
	Buzzsumo
	Countly
	Facebook
	Facebook Business Manager
	Facebook Insights
	Hubspot
	Hubspot CMS
	Hubspot Sales Pro
	Instabug
	Libib
	LinkedIn
	LinkedIn Ads
	OpenSTF
	Proposify
	Small Improvements
	Tableau
	Thycotic Passwordbox
	Twitter
	Ubersuggest
	UseResponse
	Wistia
	Workable
	WP Manage
	Zapier
Softwares/Tools/Platforms - Configuration	Proposify

Specific Knowledge Promotion

Specific Knowledge
Concepts	Buyer Personas
	Channel management
	Content Marketing / writing
	Conversion Rate Optimization (CRO)
	Data science and analytics
	Email marketing
	KPIs
	Marketing research
	Marketing strategy
	Online advertising
	Planning & budgeting
	Programmatic
	Retargeting
	SEO On-Page (Search Engine Optimisation)
	SEO Content (Search Engine Optimisation)
	Writing & editing
Softwares/Tools/Platforms - Usage
	Alexa Rank
	Atlassian Confluence
	Atlassian Jira
	Bing Webmaster Tools
	Databox
	Google Ads
	Google Ads Manager
	Google Keyword Planner
	Google Search Console
	Google Trends
	Grammarly
	GTmetrix PRO
	Hotjar
	Hubspot Marketing
	Inspectlet
	Mailchimp
	SE Ranking
	SEMrush
	SpyFu
	SurveyMonkey
	Transifex
	WordPress
	Yandex Webmaster
	Yoast SEO
Softwares/Tools/Platforms -Configuration	Google Analytics
	Inspectlet
	Serpstat
	SE Ranking
Languages (Idioms)	Advanced English

Secure Group Knowledge

To be able to reach Level 3 in our Career Journey there is some specific knowledge from our company that we request from our Digital Marketers. This means that considering the KAI grades, they will need to score a minimum proficiency considering Secure Group Knowledge in a Documentation level in the following perspectives:

Secure Group Knowledge	What's Expected	Impact	Product	Minimum Grade
User Documentation	Good, user-level knowledge regarding the product and its functionalities. From the user documentation, all employees across the company are required to be well aware of our solutions’ core features and functions such as the Password Advisor or how to send an automatic crash report.	This knowledge helps us facilitate a user-centric approach internally, which we believe is essential to develop our business and solutions. The user documentation helps team members understand user behavior and needs more thoroughly and feel the impact of their everyday efforts.	Secure OS	4
			SAS	4
			Secure Chat	4
			Secure Email	4
			Secure Vault	4
			Secure Manager	4
Sales Documentation	Employees should gain significant knowledge regarding the business side of Secure Group. They need to be aware of commonly used concepts in our day-to-day activities such as our business and distribution model, value proposition, selling prices, key selling points, and target audience.	The information in the Sales Documentation supports employees in their daily routine. It conveys the overall business vision within the company. This documentation contributes to making employees aware of how our solutions are distributed, who are our key partners and target market to know exactly the people towards whom team members’ efforts should be aimed. Alignment on company-wide priorities is also achieved through clear communication of our value proposition and key selling points, helping everyone understand the things that matter most.	Secure OS	4
			SAS	4
			Secure Chat	4
			Secure Email	4
			Secure Vault	4
			Secure Manager	4
Support Documentation	People within the company need to be aware of commonly occurring problems with our solutions. From the Support Documentation, employees should also extract general level knowledge regarding support processes, the issues that we’re currently having product-wise, and the approach to troubleshooting them.	o The Support Documentation helps employees understand short-term priorities more clearly and communicate more openly why they’re needed. It also gives them general knowledge of how to spot and report a problem, which helps us facilitate a company-wide contribution to product development. Last but by no means least, it helps team members understand customers pains and behavioral patterns to strengthen our user-centric approach.	Secure OS	3
			SAS	3
			Secure Chat	3
			Secure Email	3
			Secure Vault	3
			Secure Manager	3
Functional Documentation	Through the Functional Documentation, employees should get a thorough understanding of the solutions and their multiple features. People that work closely with the products must understand exactly how they function, how users interact with them, how to configure different settings, and what’s the expected behavior of different software solutions.	o The information in the Functional Documentation helps employees whose work is closely connected with our solutions, to gain significant in-depth knowledge into their functionalities that far exceeds users‘ understanding. Such thorough product expertise helps us remain objective, evaluate market data more adequately, and constantly increase our internal expertise.	Secure OS	4
			SAS	4
			Secure Chat	4
			Secure Email	4
			Secure Vault	4
			Secure Manager	4
Technical Documentation	Employees concerned with the Technical Documentation and more concretely - software development, must gain complete mastery over all solutions. Such people are regarded as technical experts and need to be well aware of data structures, relational databases, algorithms, programming languages, models, etc.	The Technical Documentation is used to make sure people that are technically involved in product development have the required knowledge to perform their day-to-day tasks, optimize our solutions more easily, and support other teams with their in-depth expertise.	Secure OS	4
			SAS	4
			Secure Chat	4
			Secure Email	4
			Secure Vault	4
			Secure Manager	4

Basic IT Concepts

To be able to reach Level 3 in our Career Journey there are some basic IT concepts we expect the Digital Marketers to master. This means that considering the KAI grades of proficiency, they will need to score from 4 to 6 in the following items:

Basic IT Concepts
Category	Concept	Description/Example
System Administration	Operating System (Unix)	What is an operating system What's the correlation between Linux and the hardware and software What are the pieces from the Operating System and what's their function: Bootloader, kernel, Daemons, Shell, Graphical Server, Desktop Environment, Applications What's the importance of using Linux
	Composer/Container (Docker management)	What is the platform What can we use Docker for What is the Docker engine
	Active Directory	What are objects, resources and security principals in the Active Directory What is a Domain Service and what is it for What are the major features in Active Directory Domain Services (trees, trust, forest)
	Permission Model (Storage)	What is a Security Descriptor What is Access Control List (ACL) What is a parent directory and a child directory
	Email Server & Email flow	What's the difference between a transaction e-mail and an email API What's the relation between Simple Mail Transfer Protocol (SMTP), Mail Transfer Agent (MTA), Domain Name System (DNS), Mail Exchanger (MX), Post Office Protocol (POP), Internet Message Access Protocol (IMAP)
	PKI	What is a PKI and what's the importance of it What is a Certificate and a Certificate Authority What's the importance of a Digital Certificate and how to check it's validity What's the difference between a Public Key and a Private Key and what are they used for How digital signatures work and how it's related to the authentication
System Administration - Day to Day Ops	Operations	How to set up a network printer and put it in the correct driver into a print server How to set up a working station and advanced drivers configuration How to set up a network printer and put it and the correct driver into a print server How to update and install a software
	Commands	What are the universal keyboard commands for operating systems What is a command line What are the most common CMD commands and what are they used for (Ipconfig, Ping, Dir, Nslookup, Tracert)
	Hardware terminology	What are the basic components of a Computer Hardware and what is the relation between them
	Root cause analysis	What is cause and effect and how they are related What is an event in a system log How to navigate an event using a timestamp
	Security/privacy 101	What are the best practices for Naming files, Organizing files, Archiving files and Sharing files What are the basic essential security and encryption measures How to create strong passwords and how to keep it safe How to check a system for bugs, spyware and other malicious applications How to trigger a manual virus/malware scan How to detect spot signs of an infection
Networking concepts	IP	How to determine your IP address How to translate from DNS names to IP addresses
	Connectiviy	How to verify physical connectivity to the network How to check if you have a logical connection to the network
	Network traffic	What is a path network traffic and what does it take to get to its destination
Programming	Languages: HTML/CSS	How to write or modify a very simple web page and basic HTML tag
	SDLC	What is the Software Development Life Cycle concept What are the phases of the SDLC What are software development models
	Version Control	What's version control and where it's used How to identify revisions
	Spreadsheets & Basic Math	What is variable and how can you use it? What is math, string, array and boolean and what's the relation with programming How to work on complex Excel or to use VBA formula What are Logical operator (And/Or) and how to use them
	Strings	How to concatenate, trim, manipulate strings in any programming language
Desktop Software Administration	Search engines and search optimization	How to conduct an advanced search How to discern good results from bad results
	Word processing	How to effectively use the spell check How to create tables How to work with headers and footers
	Browser basics	How to use bookmarks How to edit URLs to perform navigation How to clear the browser cache What are the most common error messages
	Computers	Hook to hook computers up and turn on without any help

Salary Grid

Digital Marketing			Step
Level
	Individual Contributor Path	Management Path	1	2	3	4
	1	-	1.500 lv	1.650 lv	1.800 lv	1.950 lv
	2	-	2.500 lv	2.650 lv	2.800 lv	2.950 lv
	3	Manager	3.500 lv	3.650 lv	3.800 lv	3.950 lv
	4	Sr. Manager	4.500 lv	4.650 lv	4.800 lv	4.950 lv
	5	Head of	5.500 lv	5.650 lv	5.800 lv	5.950 lv
	6	Director	6.500 lv	6.650 lv	6.800 lv	6.950 lv
	-	Sr. Director	9.000 lv	9.400 lv	9.800 lv	10.200 lv
	-	Chief of	11.200 lv	11.600 lv	12.000 lv	12.400 lv
	-	VP	13.400 lv	13.800 lv	14.200 lv	14.600 lv

@@ Line 1: / Line 1: @@
-Our Digital Marketing team are the masters of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.
+Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.
-As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Automation or Marketing Promotion. So, in order to achieve the best of your performance, we will introduce the list of requirements and concepts you should focus on to succeed in our business, as well as the possible remuneration.
+As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Automation or Marketing Promotion.
-=== Introduction ===
+In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:
-In order to achieve the best of their performance, we will introduce the list of requirements and concepts our Digital Marketers should focus on to succeed in our business, as well as their remuneration.</br>
+* Meet the criteria of the Level & Step Chart for the chosen path ([[How_we_ensure_people%E2%80%99s_growth#Individual_Contributors_Path|Individual Contributors Path]] or [[How_we_ensure_people%E2%80%99s_growth#Management_Path|Management Path]])
-In order to progress in our Career Journey, they need to:
+* Score at least a grade 4 in the [[KAI]] of the position in order to reach Level 3.</br>
+</br>
-* Meet the criterias of the [https://careers.securegroup.com/wiki/Career_Journey#General_ICs_Job_Level_Chart General ICs Job Level Chart] & [https://careers.securegroup.com/wiki/Career_Journey#General_ICs_Job_Step_Chart General ICs Job Step Chart]
+= [[KAI]] of the position =
-* Meet the specific criterias of the Digital Marketing framework regarding:
-- General Knowledge: a list of indispensable softwares, tools, platforms and more, for Secure Group, that they need to know (it can be a little bit out of the scope of their position).</br>
-- Specific_Knowledge: a list of concepts, tools, software and etc, that are indispensable for them to develop under the scope of their position.</br>
-- [[#Secure_Group_Knowledge|Secure Group Knowledge]]: a list of products, company profile and features that they need to know in order to succeed in Secure Group.</br>
-- [[#Basic_IT_Concepts|Basic IT Concepts]]: a list of essential concepts that we consider to be basic for our Frameworks and that we expect employees to master.</br>
-''Observation: if there's any requirement that is repeated in the following tables but with different grades, the higher requested proficiency will prevail in the Performance Evaluation.''
-=== General Knowledge Automation ===
-To be able to reach Level 3 in our Career Journey there is some General knowledge regarding a variety of subjects that we request from our Digital Marketing Automation team members. This means that considering the [[KAI]] grades of proficiency, they will need to score from 4 to 6 in the following items:
+<!-- JOB FRAMEWORK -->
+<div class="grid two-columns">
+ <div class="">
+  <div class="box-header center">
+== General Knowledge Automation ==
+  </div>
+  <div class="box-content framework">
+    <div class="center">
 {| class="wikitable"
-!colspan="6"|General Knowledge
-|-
 !rowspan="19"|'''Concepts'''
 |[https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
@@ Line 165: / Line 162: @@
 |[https://en.wikipedia.org/wiki/Zapier Zapier]
 |}
+   </div>
+ </div>
+</div>
-=== Specific Knowledge Automation ===
+<!-- JOB FRAMEWORK -->
-To be able to reach Level 3 in our Career Journey there is some technical knowledge we request from our Digital Marketing Automation team members. This means that considering the [[KAI]] grades of proficiency, they will need to score from 4 to 6 in the following items:
+ <div class="">
+  <div class="box-header center">
+== Specific Knowledge Automation ==
+  </div>
+  <div class="box-content framework">
+    <div class="center">
 {| class="wikitable"
-!colspan="6"|Specific Knowledge
-|-
 !rowspan="12"|'''Concepts'''
 |[https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
@@ Line 226: / Line 228: @@
 |Advanced English
 |}
+   </div>
+  </div>
+ </div>
+</div>
-=== General Knowledge Promotion ===
-To be able to reach Level 3 in our Career Journey there is some General knowledge regarding a variety of subjects that we request from our Digital Marketing Promotion team members. This means that considering the [[KAI]] grades of proficiency, they will need to score from 4 to 6 in the following items:
+<!-- JOB FRAMEWORK -->
+<div class="grid two-columns">
+ <div class="">
+  <div class="box-header center">
+== General Knowledge Promotion ==
+  </div>
+  <div class="box-content framework">
+    <div class="center">
 {| class="wikitable"
-!colspan="6"|General Knowledge
-|-
 !rowspan="15"|'''Concepts'''
 |[https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
@@ Line 343: / Line 353: @@
 |[https://www.proposify.com/ Proposify]
 |}
+   </div>
+ </div>
+</div>
-=== Specific Knowledge Promotion ===
+<!-- JOB FRAMEWORK -->
-To be able to reach Level 3 in our Career Journey there is some technical knowledge we request from our Digital Marketing Promotion team members. This means that considering the [[KAI]] grades of proficiency, they will need to score from 4 to 6 in the following items:
+ <div class="">
+  <div class="box-header center">
+== Specific Knowledge Promotion ==
+  </div>
+  <div class="box-content framework">
+    <div class="center">
 {| class="wikitable"
 !colspan="6"|Specific Knowledge
@@ Line 446: / Line 462: @@
 |Advanced English
 |}
+   </div>
+  </div>
+ </div>
+</div>
 === Secure Group Knowledge ===

Digital Marketing: Difference between revisions