Marketing Management: Difference between revisions
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Revision as of 07:07, 1 November 2021
Generate leads, drive up tangible results for Secure Group partners, and increase their brand awareness through relevant, highly effective, cost-optimized marketing approaches is the main responsibility of our Marketing managers. It's vital not only that they use white hat marketing practices but also have the right approach to them, researching and orienting our strategy and efforts towards driving real lasting results based on customer data and latest technologies.
To ensure growth, they need extensive knowledge of marketing strategies and all aspects of our business to act as trusted advisors to our partners and to translate their expertise into increased brand awareness and profitability.
Progression
In order to progress in our development path and Level Up or Step Up, our Marketing Managers must:
- Meet the criteria of the Level & Step Chart for Management Path
- Demonstrate proficiency in the Marketing Realm and KAI of the framework
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Marketing Management | Step | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | ||
| Level | 1 | 2.847 | 3.147 | 3.947 | 4.897 |
| 2 | 5.565 | 5.865 | 6.665 | 7.565 | |
| 3 | 8.606 | 8.906 | 9.706 | 10.606 | |
| 4 | 10.802 | 11.102 | 11.902 | 12.802 | |
Realm
KAI of the framework
| Type | Knowledge Description |
|---|---|
| Programming languages | CSS |
| HTML | |
| Javascript | |
| Software/Tools/Platforms | Adobe After Effects |
| Adobe Illustrator | |
| Adobe InDesign | |
| Adobe Lightroom | |
| Adobe Photoshop | |
| Adobe Premiere Pro | |
| Adobe XD | |
| Alexa Rank | |
| Big Picture | |
| Bing Webmaster Tools | |
| Buffer | |
| Buzzsumo | |
| Countly | |
| Databox | |
| Facebook Business Manager | |
| Facebook Insights | |
| Google Ads | |
| Google Analytics | |
| Google Keyword Planner | |
| Google Search Console | |
| Google Trends | |
| Grammarly | |
| GTmetrix PRO | |
| Hotjar | |
| Hubspot CMS | |
| Hubspot Marketing | |
| Hubspot Sales Pro | |
| Inspectlet | |
| Instabug | |
| LinkedIn Content Management & Ads | |
| Mailchimp | |
| Proposify | |
| SE Ranking | |
| SEMrush | |
| Serpstat | |
| SpyFu | |
| SurveyMonkey | |
| Transifex | |
| Twitter Content Management & Ads | |
| Ubersuggest | |
| UseResponse | |
| Wistia | |
| WordPress | |
| Workable | |
| WP Manage | |
| Yandex Webmaster | |
| Yoast SEO | |
| Zapier | |
| Languages (idioms) | Advanced Business English |