Product Marketing Management: Difference between revisions
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{| class="wikitable" style="text-align:center; font-size:13px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;" | {| class="wikitable" style="text-align:center; font-size:13px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;" | ||
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;" | |- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;" | ||
! rowspan=" | ! rowspan="1" | Type | ||
! rowspan=" | ! rowspan="1" | Knowledge Description | ||
|- | |- | ||
| rowspan="5" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Frameworks | | rowspan="5" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Frameworks | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://code.tutsplus.com/tutorials/android-sdk-common-android-components--mobile-20873 Android Components] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://code.tutsplus.com/tutorials/android-sdk-common-android-components--mobile-20873 Android Components] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_software_development#SDK Android SDK] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_software_development#SDK Android SDK] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Application_programming_interface API] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Application_programming_interface API] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Kanban_(development) Kanban] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Kanban_(development) Kanban] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum] | ||
|- | |- | ||
| rowspan="6" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Programming languages | | rowspan="6" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Programming languages | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.atlassian.com/blog/jira-software/jql-the-most-flexible-way-to-search-jira-14 JQL] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.atlassian.com/blog/jira-software/jql-the-most-flexible-way-to-search-jira-14 JQL] | ||
|- | |- | ||
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/CSS CSS] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/CSS CSS] | ||
|- | |- | ||
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML] | ||
|- | |- | ||
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript] | ||
|- | |- | ||
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/PHP PHP] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/PHP PHP] | ||
|- | |- | ||
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/SQL SQL] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SQL SQL] | ||
|- | |- | ||
| rowspan="2" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Protocols | | rowspan="2" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Protocols | ||
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/XMPP XMPP] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/XMPP XMPP] | ||
|- | |- | ||
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/Session_Initiation_Protocol SIP] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Session_Initiation_Protocol SIP] | ||
|- | |- | ||
| rowspan="19" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Software/Tools/Platforms | | rowspan="19" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Software/Tools/Platforms | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_Studio Android Studio] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_Studio Android Studio] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://marketplace.atlassian.com/apps/1212259/bigpicture-project-management-ppm?hosting=cloud&tab=overview Big Picture] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://marketplace.atlassian.com/apps/1212259/bigpicture-project-management-ppm?hosting=cloud&tab=overview Big Picture] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Crowdin Crowdin] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Crowdin Crowdin] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Docker_(software) Docker] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Docker_(software) Docker] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Gerrit_(software) Gerrit] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Gerrit_(software) Gerrit] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro] | ||
|- | |- | ||
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet] | | style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.keyshot.com/ Keyshot] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.keyshot.com/ Keyshot] | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey] | ||
|- | |- | ||
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Languages (idioms) | | style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Languages (idioms) | ||
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English | | style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English | ||
|} | |} | ||
</div> | </div> | ||
</div> | </div> | ||
</div> | </div> | ||
Revision as of 14:35, 11 August 2021
The core of our Product Marketing team is to define efficient marketing strategies based on specs and to define the experience that these strategies will provide to customers and partners. This means that the skill set required for succeeding in this framework it's extensive and complex because it involves technical and business layers.
They are responsible for developing our product position and definition, identifying differentiators, and defining a unique selling proposition. Their work involves data analysis, content distribution, client satisfaction, and cost reduction so their strategic focus is to ensure that Secure Group provides customer-tailored mobile solutions focused on privacy and security to individuals, businesses, and organizations.
Progression
In order to progress in our development path and Level Up or Step Up, our Product Owners must:
- Meet the criteria of the Level & Step Chart for the Management Path
- Meet the KAI grade of the framework related to each level
- Demonstrate proficiency in Secure Group Knowledge
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Product Marketing Manager | Step | ||||
|---|---|---|---|---|---|
| Level | |||||
| Management Path | 1 | 2 | 3 | 4 | |
| 1 | 3.847 | 4.147 | 4.947 | 5.847 | |
| 2 | 5.950 | 6.250 | 7.050 | 7.950 | |
| 3 | 9.577 | 9.877 | 10.677 | 11.577 | |
| 4 | 13.136 | 13.436 | 14.236 | 15.136 | |
KAI of the framework
Extensive Knowledge
| Type | Knowledge Description |
|---|---|
| Frameworks | Android Components |
| Android SDK | |
| API | |
| Kanban | |
| Scrum | |
| Programming languages | JQL |
| CSS | |
| HTML | |
| Javascript | |
| PHP | |
| SQL | |
| Protocols | XMPP |
| SIP | |
| Software/Tools/Platforms | Android Studio |
| Big Picture | |
| Countly | |
| Crowdin | |
| Docker | |
| Gerrit | |
| Google Analytics | |
| Google Keyword Planner | |
| Google Search Console | |
| Google Trends | |
| GTmetrix PRO | |
| Hotjar | |
| Hubspot CMS | |
| Hubspot Marketing | |
| Hubspot Sales Pro | |
| Inspectlet | |
| Instabug | |
| Keyshot | |
| SurveyMonkey | |
| Languages (idioms) | Advanced Business English |