Marketing Management: Difference between revisions

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The positions in this framework play a crucial role in improving client services management by establishing and maintaining successful, long-lasting partnerships and thorough brand delivery of clients’ white-labels. You have a cross-team collaboration in order to successfully generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.
= Progression =
= Progression =


In order to progress in our development path and Level Up, our Marketing Managers must:
In order to progress in our development path and Level Up, our Marketing Managers must:
* Meet the criteria of the Level Chart for [[Management|Management Path]]
* Meet the criteria of the Level Chart for [[Management|Management Path]]
* Meet the minimum required grade in the [[KAI]] of the position
</br>
</br>


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<center>
<center>


== Coordinator ==
= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework =
<!-- JOB FRAMEWORK -->
== Extensive Knowledge ==
<div class="grid two-columns">
<div class="">
  <div class="box-header center">
   </div>
   </div>
   <div class="box-content framework">
   <div class="box-content framework">
     <div class="center">
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{| class="wikitable" style="text-align:center; font-size:13px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;"
=== [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the position ===
 
{| class="wikitable" style="text-align:center; background-color:#ffd966;"
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
! rowspan="2" colspan="2" | Knowledge Description
! rowspan="2" | Type
! colspan="4" | Minimum Grade to acquire Level X
! rowspan="2" | Knowledge Description
! colspan="6" | Minimum Grade to acquire Level X
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;"
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 1
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| Level 3
| Level 3
| Level 4
| Level 4
|- style="background-color:#F4F5F7; color:#172B4D;"
| Level 5
! rowspan="50" | Concepts
| Level 6
| style="background-color:#FFF; color:#36B; text-align:left;" | A/B Split Testing
|-
| style="vertical-align:middle;" | Fundamental awareness
| rowspan="3" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Programming languages
| style="vertical-align:middle;" | Fundamental awareness
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
|- style="color:#222222;"
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#FFF; color:#36B; text-align:left;" | Balanced Scorecard
| Applied theory
| style="vertical-align:middle;" | Limited experience
| Applied theory
| style="vertical-align:middle;" | Limited experience
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application
|-
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
|- style="color:#222222;"
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFF; color:#36B; text-align:left;" | Business Process Optimisation
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle;" | Limited experience
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application
| Applied theory
|- style="background-color:#a9d08e; color:#222;"
|-
| style="background-color:#FFF; color:#36B; text-align:left;" | Buyer Personas
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle;" | Practical application
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#3531ff;" | Theory application
| Applied theory
|- style="color:#222;"
| Applied theory
| style="background-color:#FFF; color:#36B; text-align:left;" | Distribution channel
| Applied theory
| style="vertical-align:middle;" | Limited experience
|-
| style="vertical-align:middle;" | Limited experience
| rowspan="48" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Software/Tools/Platforms
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#FFFAE5;" | Limited experience
|- style="color:#222;"
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFF; color:#36B; text-align:left;" | Content Marketing
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle;" | Limited experience
| Applied theory
| style="vertical-align:middle;" | Limited experience
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|-
|- style="color:#222;"
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
| style="background-color:#FFF; color:#36B; text-align:left;" | Copywriting & content writing
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| Applied theory
|- style="color:#222;"
| Applied theory
| style="background-color:#FFF; color:#36B; text-align:left;" | Conversion Rate Optimization (CRO)
|-
| style="vertical-align:middle;" | Limited experience
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
| style="vertical-align:middle;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="color:#222;"
| Applied theory
| style="background-color:#FFF; color:#36B;" | Data collection / Statistics & Data Analytics
| Applied theory
| style="vertical-align:middle;" | Limited experience
| Applied theory
| style="vertical-align:middle;" | Limited experience
|-
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom]
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#FFFAE5;" | Limited experience
|- style="color:#222;"
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFF; color:#36B; text-align:left;" | Data science and analytics
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle;" | Limited experience
| Applied theory
| style="vertical-align:middle;" | Limited experience
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|-
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
| style="background-color:#FFF; color:#36B; text-align:left;" | Digital Marketing Design
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle;" | Practical application
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#3531ff;" | Theory application
| Applied theory
| style="vertical-align:middle; background-color:#3531ff;" | Theory application
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/BigPicture Big Picture]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://buzzsumo.com/ Buzzsumo]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://databox.com/ Databox]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Grammarly Grammarly]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Management & Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://seranking.com/pt/ SE Ranking]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/SEMrush SEMrush]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Transifex Transifex]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter Content Management & Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.useresponse.com/ UseResponse]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Wistia Wistia]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.workable.com/ Workable]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://managewp.com/ WP Manage]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#36B; text-align:left;" | Email marketing
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#36B; text-align:left;" | Email Studio
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#36B; text-align:left;" | Focus groups
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Zapier Zapier]
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#36B; text-align:left;" | Graphic design
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Languages (idioms)
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#3531ff; color:#222;"
| Applied theory
| style="background-color:#FFF; color:#36B; text-align:left;" | Image File Formats
| Applied theory
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| Applied theory
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle;" | Theory application
| style="vertical-align:middle;" | Theory application
|- style="background-color:#3531ff; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Image optimization techniques
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle;" | Theory application
| style="vertical-align:middle;" | Theory application
|- style="background-color:#3531ff; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Information Architecture
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle;" | Theory application
| style="vertical-align:middle;" | Theory application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Interaction Design
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Interface Design
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Kanban
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | KPIs
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Lead management
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Logo and Brand Identity Design
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#F4F5F7; color:#172B4D;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Marketing automation
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Marketing research
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Marketing strategy
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#F4F5F7; color:#172B4D;"
| style="background-color:#FFF; color:#36B; text-align:left;" | MoSCoW method
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Online advertising
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Planning & budgeting
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Presentation skills
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle; background-color:#3166ff;" | Theory application
| style="vertical-align:middle; background-color:#3166ff;" | Theory application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Print Design
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#F4F5F7; color:#172B4D;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Product Demo
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Programmatic advertising
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#3531ff; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Responsive Design
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle;" | Theory application
| style="vertical-align:middle;" | Theory application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Retargeting
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Scrum
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | SEO Content (Search Engine Optimisation)
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | SEO On-Page (Search Engine Optimisation)
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Social media marketing
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#F4F5F7; color:#172B4D;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Software Roadmap
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
|- style="background-color:#F4F5F7; color:#172B4D;"
| style="background-color:#FFF; color:#36B; text-align:left;" | UI Design principle
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Version Control via Git
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Video editing
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Web Design
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle; background-color:#3166ff;" | Theory application
| style="vertical-align:middle; background-color:#3166ff;" | Theory application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Web Performance Experience
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Web Security Experience
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
|- style="background-color:#3166ff; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Wireframing
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle;" | Theory application
| style="vertical-align:middle;" | Theory application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Writing & Editing
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Scrum
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
! rowspan="5" | Languages
| style="background-color:#FFF; color:#36B; text-align:left;" | CSS
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | HTML
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Javascript
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | PHP
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#F4F5F7; color:#172B4D;"
| style="background-color:#FFF; color:#36B; text-align:left;" | SQL
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle;" | Fundamental awareness
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
|- style="color:#222;"
! rowspan="17" | Softwares/Tools/Platforms - Configuration
| style="background-color:#FFF; color:#36B; text-align:left;" | Ajax
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | JQuery
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Atlassian Bitbucket
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | DigitalOcean
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Docker Engine/Container
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Facebook Business Manager
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Facebook Insights
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Analytics
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Inspectlet
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | LinkedIn content management
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Mailchimp
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | NGINX
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Serpstat
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | SE Ranking
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Twitter
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Wistia
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | WordPress
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
|- style="color:#222;"
! rowspan="55" | Softwares/Tools/Platforms - Usage
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe After Effects
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe Creative Suite
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe Illustrator
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe InDesign
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe Lightroom
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited Experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe Photoshop
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited Experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe Premiere Pro
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited Experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe XD
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited Experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Alexa Rank
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited Experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Atlassian Bitbucket
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#3166ff; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Atlassian Confluence
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle;" | Theory application
| style="vertical-align:middle;" | Theory application
|- style="background-color:#3166ff; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Atlassian Jira
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle;" | Theory application
| style="vertical-align:middle;" | Theory application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Bing Webmaster Tools
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | BrowserStack
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#3166ff;" | Theory application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Buffer
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Buzzsumo
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Countly
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Databox
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Docker Registry
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Facebook Business Manager
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Facebook Insights
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Ads
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Ads Manager
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Analytics
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Keyword Planner
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Search Console
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Trends
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Grammarly
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | GTmetrix PRO
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Hotjar
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Hubspot CMS
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Hubspot Marketing
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Hubspot Sales Pro
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Inspectlet
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Instabug
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Keyshot
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | LinkedIn Content Posting & Ads
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Mailchimp
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | NGINX
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Proposify
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | SE Ranking
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | SEMrush
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | SpyFu
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | SurveyMonkey
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Transifex
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Twitter Content Posting & Ads
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Ubersuggest
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | UseResponse
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Visual Studio Code
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Wistia
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | WordPress
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle; background-color:#3166ff;" | Theory application
| style="vertical-align:middle; background-color:#3166ff;" | Theory application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | WP Manage
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Yandex Webmaster
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Yoast SEO
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Zapier
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="vertical-align:middle; background-color:#a9d08e; color:#222;"
! rowspan="1" | Idioms
| style="background-color:#FFF; text-align:left;" | Advanced Business English
| Practical application
| Practical application
| style="background-color:#3166ff;" | Theory application
| style="background-color:#3166ff;" | Theory application
|}
|}
 
  </div>
 
  </div>
<center>
</div>
 
</div>
== Manager ==
=== Subordinates of this position ===
* [[Digital Marketing]]
* [[Community Management]]
* [[Graphic Design]]
* [[WebSite Development]]
 
''The KAI of the department is composed by the combination of the subordinates' KAI and can be found in each framework specific page.''
 
</br>
</br>
 
== Sr. Manager ==
 
== Head of ==

Revision as of 12:53, 18 June 2021

Progression

In order to progress in our development path and Level Up, our Marketing Managers must:


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Management Level
1 2 3 4
Coordinator 2.847 3.147 3.947 4.897
Manager 5.540 5.840 6.640 7.540
Sr. Manager 7.241 7.541 8.341 9.241
Head of 9.120 9.420 10.220 11.120

KAI of the framework

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Programming languages CSS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
HTML Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Javascript Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Software/Tools/Platforms Adobe After Effects Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Illustrator Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe InDesign Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Lightroom Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Photoshop Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Premiere Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe XD Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Alexa Rank Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Big Picture Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Bing Webmaster Tools Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Buffer Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Buzzsumo Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Countly Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Databox Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Facebook Business Manager Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Facebook Insights Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Google Ads Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Analytics Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Keyword Planner Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Search Console Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Trends Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Grammarly Practical application Practical application Applied theory Applied theory Applied theory Applied theory
GTmetrix PRO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hotjar Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot CMS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Inspectlet Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Instabug Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
LinkedIn Content Management & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Mailchimp Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Proposify Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SE Ranking Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SEMrush Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Serpstat Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SpyFu Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SurveyMonkey Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Transifex Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Twitter Content Management & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Ubersuggest Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
UseResponse Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Wistia Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WordPress Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Workable Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WP Manage Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Yandex Webmaster Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Yoast SEO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Zapier Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Languages (idioms) Advanced Business English Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
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