Product Marketing Management: Difference between revisions
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| Applied theory | | Applied theory | ||
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| style="background-color:#FFF; text-align:left;" | CSS | | style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/CSS CSS] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#FFF; text-align:left;" | HTML | | style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#FFF; text-align:left;" | Javascript | | style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#FFF; text-align:left;" | PHP | | style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/PHP PHP] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#FFF; text-align:left;" | SQL | | style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/SQL SQL] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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| rowspan=" | | rowspan="2" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Protocols | ||
| style="background-color:#FFF; text-align:left;" | | | style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/XMPP XMPP] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |||
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/Session_Initiation_Protocol SIP] | |||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| rowspan="13" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Software/Tools/Platforms | | rowspan="13" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Software/Tools/Platforms | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_Studio Android Studio] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_Studio Android Studio] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://marketplace.atlassian.com/apps/1212259/bigpicture-project-management-ppm?hosting=cloud&tab=overview Big Picture] | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly] | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Crowdin Crowdin] | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Docker_(software) Docker] | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Gerrit_(software) Gerrit] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics] | |||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner] | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console] | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends] | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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| style="background-color:#FFF; text-align:left;" | | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:# | |||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | |||
| Applied theory | | Applied theory | ||
| Applied theory | | Applied theory | ||
| Applied theory | | Applied theory | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar] | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | |||
| Applied theory | | Applied theory | ||
| Applied theory | | Applied theory | ||
| Applied theory | | Applied theory | ||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing] | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | |||
| Applied theory | | Applied theory | ||
| Applied theory | | Applied theory | ||
| Applied theory | | Applied theory | ||
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| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#FFF; color:# | | style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet] | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug] | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
| style="background-color:#FFF; text-align:left;" | | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.keyshot.com/ Keyshot] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#FFF; color:#0052CC; text-align:left;" | | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey] | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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Revision as of 13:26, 16 June 2021
The core of our Product Marketing Management team is to define efficient marketing strategies based on specs and to define the experience that these strategies will provide to customers and partners. This means that the skill set required for succeeding in this framework it's extensive and complex because it involves technical and business layers.
They are responsible for developing our product position and definition, identifying differentiators, and defining a unique selling proposition. Their work involves data analysis, content distribution, client satisfaction, and cost reduction so their strategic focus is to ensure that Secure Group provides customer-tailored mobile solutions focused on privacy and security to individuals, businesses, and organizations.
Progression
In order to progress in our development path and Level Up or Step Up, our Product Owners must:
- Meet the criteria of the Level & Step Chart for the Individual Contributors Path
- Meet the KAI grade of the framework related to each level
- Demonstrate proficiency in Secure Group Knowledge
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Product Marketing Manager | Step | ||||
|---|---|---|---|---|---|
| Level | |||||
| Individual Contributor Path | 1 | 2 | 3 | 4 | |
| 1 | 3.940 | 4.090 | 4.240 | 4.390 | |
| 2 | 4.940 | 5.090 | 5.240 | 5.390 | |
| 3 | 5.940 | 6.090 | 6.240 | 6.390 | |
| 4 | 6.940 | 7.090 | 7.240 | 7.390 | |
| 5 | 7.940 | 8.090 | 8.240 | 8.390 | |
| 6 | 8.940 | 9.090 | 9.240 | 9.390 | |
KAI of the framework
Extensive Knowledge
| Type | Knowledge Description | Minimum Grade to acquire Level X | |||||
|---|---|---|---|---|---|---|---|
| Level 1 | Level 2 | Level 3 | Level 4 | Level 5 | Level 6 | ||
| Frameworks | Android Components | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |
| Android SDK | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| API | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Kanban | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Scrum | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Programming languages | JQL | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory |
| CSS | Limited experience | Limited experience | Practical application | Practical application | Applied theory | Applied theory | |
| HTML | Limited experience | Limited experience | Practical application | Practical application | Applied theory | Applied theory | |
| Javascript | Limited experience | Limited experience | Practical application | Practical application | Applied theory | Applied theory | |
| PHP | Limited experience | Limited experience | Practical application | Practical application | Applied theory | Applied theory | |
| SQL | Limited experience | Limited experience | Limited experience | Limited experience | Practical application | Practical application | |
| Protocols | XMPP | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |
| SIP | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Software/Tools/Platforms | Android Studio | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |
| Big Picture | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Countly | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Crowdin | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Docker | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Gerrit | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Google Analytics | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Google Keyword Planner | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Google Search Console | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Google Trends | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| GTmetrix PRO | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hotjar | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hubspot CMS | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Hubspot Marketing | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hubspot Sales Pro | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Inspectlet | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Instabug | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Keyshot | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| SurveyMonkey | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Languages (idioms) | Advanced Business English | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |