Product Marketing Management: Difference between revisions

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Many IT companies develop products and end up with some very important situations and with us, it is not different. What is the best way to develop the product? What do our partners expect from it? What is the best commercial approach to selling? How we will meet the expectations of marketing departments, engineering, and other stakeholders? What is the planned RoadMap? What will be the most effective channel and distribution strategy? How will we monetize the business?
The core of our Product Marketing Management team is to define efficient marketing strategies based on specs and to define the experience that these strategies will provide to customers and partners. This means that the skill set required for succeeding in this framework it's extensive and complex because it involves technical and business layers.
 
These are the questions our Product Managers face every day and come up with creative solutions to answer all of them, guaranteeing the best product quality while making sure business is heading in the right direction.


They are responsible for developing our product position and definition, identifying differentiators, and defining a unique selling proposition. Their work involves data analysis, content distribution, client satisfaction, and cost reduction so their strategic focus is to ensure that Secure Group provides customer-tailored mobile solutions focused on privacy and security to individuals, businesses, and organizations.


= Progression =
= Progression =
In order to progress in our development path and Level Up or Step Up, our Product Owners must:
* Meet the criteria of the Level & Step Chart for the [[Performance#Individual_Contributors_Levels|Individual Contributors Path]]
* Meet the [[Product_Marketing_Management#KAI_of_the_framework|KAI]] grade of the framework related to each level
* Demonstrate proficiency in [[Secure Group Knowledge]]
</br>


In order to progress in our development path and Level Up, our Product Managers must:
* Meet the criteria of the Level Chart for [[Individual_Contributors|Individual Contributors Path]]
</br>


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= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework =
== Extensive Knowledge ==
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable" style="text-align:center; font-size:13px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;"
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
! rowspan="2" | Type
! rowspan="2" | Knowledge Description
! colspan="6" | Minimum Grade to acquire Level X
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 2
| Level 3
| Level 4
| Level 5
| Level 6
|-
| rowspan="6" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Frameworks
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://code.tutsplus.com/tutorials/android-sdk-common-android-components--mobile-20873 Android Components]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_software_development#SDK Android SDK]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Application_programming_interface API]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Agile_software_development Agile]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| rowspan="2" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Programming languages
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.atlassian.com/blog/jira-software/jql-the-most-flexible-way-to-search-jira-14 JQL]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; text-align:left;" | Any programming language
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| rowspan="1" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Protocols
| style="background-color:#FFF; text-align:left;" | Any messaging,VOIP or encryption protocol, if so any of the following: XMPP, SIP, OTR, OMEMO, ZRTP, PGP
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| rowspan="13" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Software/Tools/Platforms
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_Studio Android Studio]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Bamboo_(software) Atlassian Bamboo]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Bitbucket Atlassian Bitbucket]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; text-align:left;" | Bid tracking system (Countly, Instabug, Analytics)
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://marketplace.atlassian.com/apps/1212259/bigpicture-project-management-ppm?hosting=cloud&tab=overview Big Picture]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Docker_(software) Docker]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Gerrit_(software) Gerrit]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Git Git]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/IntelliJ_IDEA IntelliJ Idea]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="background-color:#FFF; text-align:left;" | Translation management system (Crowdin, Gengo, phrase)
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | Wireframe design tool(Adobe XD, Figma)
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
|-
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Languages (idioms)
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|}
  </div>
  </div>
</div>

Revision as of 12:59, 16 June 2021

The core of our Product Marketing Management team is to define efficient marketing strategies based on specs and to define the experience that these strategies will provide to customers and partners. This means that the skill set required for succeeding in this framework it's extensive and complex because it involves technical and business layers.

They are responsible for developing our product position and definition, identifying differentiators, and defining a unique selling proposition. Their work involves data analysis, content distribution, client satisfaction, and cost reduction so their strategic focus is to ensure that Secure Group provides customer-tailored mobile solutions focused on privacy and security to individuals, businesses, and organizations.

Progression

In order to progress in our development path and Level Up or Step Up, our Product Owners must:



Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Product Marketing Manager Step
Level
Individual Contributor Path 1 2 3 4
1 3.940 4.090 4.240 4.390
2 4.940 5.090 5.240 5.390
3 5.940 6.090 6.240 6.390
4 6.940 7.090 7.240 7.390
5 7.940 8.090 8.240 8.390
6 8.940 9.090 9.240 9.390

KAI of the framework

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Frameworks Android Components Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Android SDK Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
API Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Agile Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Kanban Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Scrum Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Programming languages JQL Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Any programming language Limited experience Practical application Applied theory Applied theory Applied theory Applied theory
Protocols Any messaging,VOIP or encryption protocol, if so any of the following: XMPP, SIP, OTR, OMEMO, ZRTP, PGP Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Software/Tools/Platforms Android Studio Limited experience Practical application Practical application Practical application Practical application Practical application
Atlassian Bamboo Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Atlassian Bitbucket Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Atlassian Confluence Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Atlassian Jira Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Bid tracking system (Countly, Instabug, Analytics) Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Big Picture Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Docker Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Gerrit Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Git Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
IntelliJ Idea Limited experience Practical application Practical application Practical application Practical application Practical application
Translation management system (Crowdin, Gengo, phrase) Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Wireframe design tool(Adobe XD, Figma) Practical application Practical application Practical application Practical application Applied theory Applied theory
Languages (idioms) Advanced Business English Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
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