Marketing Automation: Difference between revisions

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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness  
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness  
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| rowspan="30" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms
| rowspan="30" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://databox.com/ Databox]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://databox.com/ Databox]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" |[https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFF; color:#000000; text-align:left;" |[https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| rowspan="1" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages (idioms)
| rowspan="1" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages (idioms)
| style="background-color:#FFF; color:#000000; text-align:left;" | Advanced Business English
| style="background-color:#FFF; color:#000000; text-align:left;" | Advanced Business English
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#F4F5F7; color:#e3fcef;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory

Revision as of 09:17, 16 June 2021

In close collaboration with the Business Development and Marketing teams, people in Marketing Automation work to contribute to the nurturing and generation of new partner leads. They do that through the development of new inbound strategies and building engaging email sequences.

As you grow in the framework, you will expand your understanding of the market and build a fully operational automation infrastructure to target the most qualified leads for our business.


Progression

In order to progress in our development path and Level Up or Step Up, our Marketing Automation team must:


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Automation Step
Level
Individual Contributor Path 1 2 3 4
Sales Automation and Lead Generation Representative 2.800 2.950 3.200 3.350
Sales Automation and Lead Generation Specialist 3.800 3.950 4.200 4.350
Marketing Campaign Automation Expert 4.800 4.950 5.200 5.350
Marketing Automation Strategist 5.800 5.950 6.200 6.350
Demand Generation Strategist 6.800 6.950 7.200 7.350
Senior Demand Generation Strategist 7.800 7.950 8.200 8.350

KAI of the framework

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Languages CSS Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
HTML Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Javascript Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Softwares/Tools/Platforms Alexa Rank Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Bing Webmaster Tools Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Databox Limited experience Practical application Practical application Applied theory Applied theory Applied theory
Facebook Business Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Facebook Insights Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Analytics Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Google Keyword Planner Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Search Console Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Trends Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
GTmetrix PRO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Hotjar Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot CMS Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Inspectlet Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
LinkedIn Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Mailchimp Limited experience Practical application Practical application Applied theory Applied theory Applied theory
Proposify Limited experience Practical application Practical application Applied theory Applied theory Applied theory
WordPress Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
SEMrush Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Serpstat Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SpyFu Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SurveyMonkey Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
Twitter Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Ubersuggest Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yandex Webmaster Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yoast SEO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Zapier Limited experience Practical application Practical application Practical application Practical application Practical application
Languages (idioms) Advanced Business English Practical application Practical application Practical application Applied theory Applied theory Applied theory