Marketing Automation: Difference between revisions

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| Level 5
| Level 5
| Level 6
| Level 6
|- style="background-color:#DEEBFF;"
|-  
| rowspan="23" style="font-weight:bold; background-color:#FFF; color:#000000;" | Concepts / Methodologies<br /><br /><br />
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Distribution_(marketing)#Channels_and_intermediaries Distribution Channel]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Content_marketing Content Marketing]
| Practical application
| Practical application
| Practical application
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
|- style="background-color:#DEEBFF;"
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
 
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Email_marketing Email marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Graphic_design Graphic design]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Performance_indicator KPIs]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Lead_management Lead management]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_research Marketing research]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Online_advertising Online advertising]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Online_advertising Programmatic]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Retargeting Retargeting]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical Application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Copywriting & content writing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| rowspan="3" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages
| rowspan="3" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
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| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| rowspan="2" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms - Configuration
| rowspan="31" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| rowspan="31" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms - Usage
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
| Practical application
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| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory

Revision as of 09:41, 15 March 2021

As a Marketing Automation expert, you can be part of our Marketing and Business Development teams. Business Development team is aiming at increasing the company’s profitability through business expansion and development of growth opportunities. Marketing team's mission is to generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.

The positions in this framework will play a crucial role in creating, implementing, and reinforcing best practices and procedures to improve lead nurturing efforts and inbound/outbouнd lead management processes.

In order to progress in our development path and Level Up or Step Up, our Marketing Automation Experts must:


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Automation Step
Level
Individual Contributor Path 1 2 3 4
Sales Automation and Lead Generation representative 2.800 2.950 3.200 3.350
Sales Automation and Lead Generation specialist 3.800 3.950 4.200 4.350
Marketing Campaign Automation expert 4.800 4.950 5.200 5.350
Marketing Automation strategist 5.800 5.950 6.200 6.350
Demand Generation strategist 6.800 6.950 7.200 7.350
Senior Demand Generation strategist 7.800 7.950 8.200 8.350

KAI of the position

Extensive Knowledge Automation

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Languages CSS Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
HTML Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Javascript Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Softwares/Tools/Platforms Alexa Rank Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Bing Webmaster Tools Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Databox Limited experience Practical application Practical application Applied theory Applied theory Applied theory
Facebook Business Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Facebook Insights Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Analytics Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Google Keyword Planner Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Search Console Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Trends Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
GTmetrix PRO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Hotjar Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot CMS Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Inspectlet Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
LinkedIn Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Mailchimp Limited experience Practical application Practical application Applied theory Applied theory Applied theory Proposify Limited experience Practical application Practical application Applied theory Applied theory Applied theory
WordPress Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
SEMrush Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Serpstat Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SpyFu Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SurveyMonkey Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
Twitter Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Ubersuggest Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yandex Webmaster Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yoast SEO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Zapier Limited experience Practical application Practical application Practical application Practical application Practical application
Languages (idioms) Advanced Business English Practical application Practical application Practical application Applied theory Applied theory Applied theory
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