Digital Marketing: Difference between revisions

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| Applied theory
| Applied theory
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| rowspan="52" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:left;" | Software/Tools/Platforms - Usage
| rowspan="51" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:left;" | Software/Tools/Platforms - Usage
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
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| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://openstf.io/ OpenSTF]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory

Revision as of 12:25, 12 February 2021

Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.

As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Promotion.

In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Digital Marketing Step
Level
Individual Contributor Path 1 2 3 4
Marketing Promotion representative 2.000 2.150 2.300 2.450
Marketing Promotion specialist 3.000 3.150 3.300 3.450
Marketing Promotion expert 4.000 4.150 4.300 4.450
Sr. Marketing Promotion expert 5.000 5.150 5.300 5.450
Marketing Promotion strategist 6.000 6.150 6.300 6.450
Sr. Marketing Promotion strategist 7.000 7.150 7.300 7.450

KAI of the position

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Concepts / Methodologies
 Balanced Scorecard Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Business Process Optimisation Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Buyer Personas Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Channel management Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Content Marketing / writing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Conversion Rate Optimization (CRO) Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Data science and analytics Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Email marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Focus groups Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Graphic design Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Kanban Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
KANO model Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
KPIs Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Lead management Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Marketing automation Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Marketing research Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Marketing strategy Practical application Practical application Applied theory Applied theory Applied theory Applied theory
MoSCoW method Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Online advertising Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Planning & budgeting Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Product Demo Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Programmatic Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Retargeting Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Scrum Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SEO Content (Search Engine Optimisation) Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SEO On-Page (Search Engine Optimisation) Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Social media marketing Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Software Roadmap Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Technical Writing Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Video editing Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Writing & editing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Programming languages CSS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
HTML Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Javascript Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Software/Tools/Platforms - Configuration
 Google Analytics Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Inspectlet Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Proposify Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Serpstat Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SE Ranking Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Software/Tools/Platforms - Usage Adobe After Effects Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Illustrator Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe InDesign Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Lightroom Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Photoshop Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Premiere Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe XD Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Alexa Rank Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Atlassian Confluence Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Atlassian Jira Practical application Practical application Applied theory Applied theory Applied theory Applied theory
BambooHR Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Big Picture Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Bing Webmaster Tools Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Buffer Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Buzzsumo Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Countly Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Databox Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Facebook Business Manager Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Facebook Insights Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Google Ads Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Keyword Planner Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Search Console Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Trends Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Grammarly Practical application Practical application Applied theory Applied theory Applied theory Applied theory
GTmetrix PRO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hotjar Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot CMS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Idaptive Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Inspectlet Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Instabug Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
LinkedIn Content Management & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Mailchimp Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Proposify Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SE Ranking Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SEMrush Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Small Improvements Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SpyFu Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SurveyMonkey Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Transifex Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Twitter Content Management & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Ubersuggest Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
UseResponse Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Wistia Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WordPress Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Workable Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WP Manage Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Yandex Webmaster Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Yoast SEO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Zapier Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Languages (idioms) Advanced Business English Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
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