Marketing Management: Difference between revisions
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<center> | |||
== Manager == | == Manager == | ||
=== Subordinates of this position === | |||
* [[Digital Marketing]] | * [[Digital Marketing]] | ||
* [[Community Management]] | * [[Community Management]] | ||
* [[Graphic Design]] | * [[Graphic Design]] | ||
* [[WebSite Development]] | * [[WebSite Development]] | ||
</br> | |||
</br> | |||
=== [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the position === | |||
{| class="wikitable" style="text-align:center; background-color:#ffd966;" | |||
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;" | |||
! rowspan="2" | Knowledge Description | |||
! colspan="4" | Minimum Grade to acquire Level X | |||
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;" | |||
| Level 1 | |||
| Level 2 | |||
| Level 3 | |||
| Level 4 | |||
|- style="background-color:#F4F5F7; color:#172B4D;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | A/B Split Testing | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
|- style="color:#222222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Balanced Scorecard | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application | |||
|- style="color:#222222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Business Process Optimisation | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Buyer Personas | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle; background-color:#3531ff;" | Theory application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Distribution channel | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Content Marketing | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Copywriting & content writing | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Conversion Rate Optimization (CRO) | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B;" | Data collection / Statistics & Data Analytics | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Data science and analytics | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Digital Marketing Design | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle; background-color:#3531ff;" | Theory application | |||
| style="vertical-align:middle; background-color:#3531ff;" | Theory application | |||
|- | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Email marketing | |||
| style="vertical-align:middle; color:#222;" | Limited experience | |||
| style="vertical-align:middle; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Email Studio | |||
| style="vertical-align:middle; color:#222;" | Limited experience | |||
| style="vertical-align:middle; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Focus groups | |||
| style="vertical-align:middle; color:#222;" | Limited experience | |||
| style="vertical-align:middle; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Graphic design | |||
| style="vertical-align:middle; color:#222;" | Limited experience | |||
| style="vertical-align:middle; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#3531ff; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Image File Formats | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle;" | Theory application | |||
| style="vertical-align:middle;" | Theory application | |||
|- style="background-color:#3531ff; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Image optimization techniques | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle;" | Theory application | |||
| style="vertical-align:middle;" | Theory application | |||
|- style="background-color:#3531ff; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Information Architecture | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle;" | Theory application | |||
| style="vertical-align:middle;" | Theory application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Interaction Design | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Interface Design | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Kanban | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | KPIs | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Lead management | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Logo and Brand Identity Design | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#F4F5F7; color:#172B4D;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Marketing automation | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Marketing research | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Marketing strategy | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#F4F5F7; color:#172B4D;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | MoSCoW method | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Online advertising | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Planning & budgeting | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Presentation skills | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle; background-color:#3166ff;" | Theory application | |||
| style="vertical-align:middle; background-color:#3166ff;" | Theory application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Print Design | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#F4F5F7; color:#172B4D;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Product Demo | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Programmatic advertising | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#3531ff; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Responsive Design | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle;" | Theory application | |||
| style="vertical-align:middle;" | Theory application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Retargeting | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Scrum | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | SEO Content (Search Engine Optimisation) | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | SEO On-Page (Search Engine Optimisation) | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Social media marketing | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#F4F5F7; color:#172B4D;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Software Roadmap | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
|- style="background-color:#F4F5F7; color:#172B4D;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | UI Design principle | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Version Control via Git | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Video editing | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Web Design | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle; background-color:#3166ff;" | Theory application | |||
| style="vertical-align:middle; background-color:#3166ff;" | Theory application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Web Performance Experience | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Web Security Experience | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
|- style="background-color:#3166ff; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Wireframing | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle;" | Theory application | |||
| style="vertical-align:middle;" | Theory application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Writing & Editing | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Scrum | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | CSS | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | HTML | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Javascript | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | PHP | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#F4F5F7; color:#172B4D;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | SQL | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle;" | Fundamental awareness | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Ajax | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | JQuery | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Atlassian Bitbucket | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | DigitalOcean | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Docker Engine/Container | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Facebook Business Manager | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Facebook Insights | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Analytics | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Inspectlet | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | LinkedIn content management | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Mailchimp | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | NGINX | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Serpstat | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | SE Ranking | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Twitter | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Wistia | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | WordPress | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe After Effects | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe Creative Suite | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe Illustrator | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe InDesign | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe Lightroom | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited Experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe Photoshop | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited Experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe Premiere Pro | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited Experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe XD | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited Experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Alexa Rank | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited Experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Atlassian Bitbucket | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#3166ff; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Atlassian Confluence | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle;" | Theory application | |||
| style="vertical-align:middle;" | Theory application | |||
|- style="background-color:#3166ff; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Atlassian Jira | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle;" | Theory application | |||
| style="vertical-align:middle;" | Theory application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Bing Webmaster Tools | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | BrowserStack | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#3166ff;" | Theory application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Buffer | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Buzzsumo | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Countly | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Databox | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Docker Registry | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Facebook Business Manager | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Facebook Insights | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Ads | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Ads Manager | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Analytics | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Keyword Planner | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Search Console | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Google Trends | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Grammarly | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | GTmetrix PRO | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Hotjar | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Hubspot CMS | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Hubspot Marketing | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Hubspot Sales Pro | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Inspectlet | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Instabug | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Keyshot | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | LinkedIn Content Posting & Ads | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Mailchimp | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | NGINX | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Proposify | |||
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | SE Ranking | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | SEMrush | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | SpyFu | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | SurveyMonkey | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Transifex | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Twitter Content Posting & Ads | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Ubersuggest | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | UseResponse | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Visual Studio Code | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Wistia | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | WordPress | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle; background-color:#3166ff;" | Theory application | |||
| style="vertical-align:middle; background-color:#3166ff;" | Theory application | |||
|- style="background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | WP Manage | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
| style="vertical-align:middle;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Yandex Webmaster | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Yoast SEO | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="color:#222;" | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Zapier | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle;" | Limited experience | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | |||
|- style="vertical-align:middle; background-color:#a9d08e; color:#222;" | |||
| style="background-color:#FFF; text-align:left;" | Advanced Business English | |||
| Practical application | |||
| Practical application | |||
| style="background-color:#3166ff;" | Theory application | |||
| style="background-color:#3166ff;" | Theory application | |||
|} | |||
== Sr. Manager == | == Sr. Manager == | ||
== Head of == | == Head of == | ||
Revision as of 14:54, 5 February 2021
The positions in this framework play a crucial role in improving client services management by establishing and maintaining successful, long-lasting partnerships and thorough brand delivery of clients’ white-labels. You have a cross-team collaboration in order to successfully generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.
In order to progress in our development path and Level Up, our Marketing Managers must:
- Meet the criteria of the Level Chart for Management Path
- Meet the minimum required grade in the KAI of the position
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Marketing Management | Level | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| Coordinator | 2.040 | 2.340 | 3.140 | 4.040 |
| Manager | 3.660 | 3.960 | 4.760 | 5.660 |
| Sr. Manager | 4.650 | 4.950 | 5.750 | 6.650 |
| Head of | 9.120 | 9.420 | 10.220 | 11.120 |
Coordinator
KAI of the position
| Knowledge Description | Minimum Grade to acquire Level X | |||
|---|---|---|---|---|
| Level 1 | Level 2 | Level 3 | Level 4 | |
| A/B Split Testing | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Balanced Scorecard | Limited experience | Limited experience | Practical application | Practical application |
| Business Process Optimisation | Limited experience | Limited experience | Practical application | Practical application |
| Buyer Personas | Limited experience | Practical application | Practical application | Theory application |
| Distribution channel | Limited experience | Limited experience | Practical application | Practical application |
| Content Marketing | Limited experience | Limited experience | Practical application | Practical application |
| Copywriting & content writing | Limited experience | Limited experience | Practical application | Practical application |
| Conversion Rate Optimization (CRO) | Limited experience | Limited experience | Practical application | Practical application |
| Data collection / Statistics & Data Analytics | Limited experience | Limited experience | Practical application | Practical application |
| Data science and analytics | Limited experience | Limited experience | Practical application | Practical application |
| Digital Marketing Design | Practical application | Practical application | Theory application | Theory application |
| Email marketing | Limited experience | Limited experience | Practical application | Practical application |
| Email Studio | Limited experience | Limited experience | Practical application | Practical application |
| Focus groups | Limited experience | Limited experience | Practical application | Practical application |
| Graphic design | Limited experience | Limited experience | Practical application | Practical application |
| Image File Formats | Limited experience | Practical application | Theory application | Theory application |
| Image optimization techniques | Limited experience | Practical application | Theory application | Theory application |
| Information Architecture | Limited experience | Practical application | Theory application | Theory application |
| Interaction Design | Limited experience | Limited experience | Practical application | Practical application |
| Interface Design | Limited experience | Limited experience | Practical application | Practical application |
| Kanban | Limited experience | Limited experience | Practical application | Practical application |
| KPIs | Limited experience | Limited experience | Practical application | Practical application |
| Lead management | Limited experience | Limited experience | Practical application | Practical application |
| Logo and Brand Identity Design | Limited experience | Limited experience | Practical application | Practical application |
| Marketing automation | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Marketing research | Limited experience | Limited experience | Practical application | Practical application |
| Marketing strategy | Limited experience | Limited experience | Practical application | Practical application |
| MoSCoW method | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Online advertising | Limited experience | Limited experience | Practical application | Practical application |
| Planning & budgeting | Limited experience | Limited experience | Practical application | Practical application |
| Presentation skills | Practical application | Practical application | Theory application | Theory application |
| Print Design | Limited experience | Limited experience | Practical application | Practical application |
| Product Demo | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Programmatic advertising | Limited experience | Limited experience | Practical application | Practical application |
| Responsive Design | Limited experience | Practical application | Theory application | Theory application |
| Retargeting | Limited experience | Limited experience | Practical application | Practical application |
| Scrum | Limited experience | Limited experience | Practical application | Practical application |
| SEO Content (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application |
| SEO On-Page (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application |
| Social media marketing | Limited experience | Limited experience | Practical application | Practical application |
| Software Roadmap | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| UI Design principle | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Version Control via Git | Limited experience | Limited experience | Practical application | Practical application |
| Video editing | Limited experience | Limited experience | Practical application | Practical application |
| Web Design | Practical application | Practical application | Theory application | Theory application |
| Web Performance Experience | Limited experience | Practical application | Practical application | Practical application |
| Web Security Experience | Limited experience | Practical application | Practical application | Practical application |
| Wireframing | Limited experience | Practical application | Theory application | Theory application |
| Writing & Editing | Limited experience | Practical application | Practical application | Practical application |
| Scrum | Limited experience | Limited experience | Practical application | Practical application |
| CSS | Limited experience | Limited experience | Practical application | Practical application |
| HTML | Limited experience | Limited experience | Practical application | Practical application |
| Javascript | Limited experience | Limited experience | Practical application | Practical application |
| PHP | Limited experience | Limited experience | Practical application | Practical application |
| SQL | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Ajax | Limited experience | Limited experience | Practical application | Practical application |
| JQuery | Limited experience | Limited experience | Practical application | Practical application |
| Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application |
| DigitalOcean | Limited experience | Limited experience | Practical application | Practical application |
| Docker Engine/Container | Limited experience | Limited experience | Practical application | Practical application |
| Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application |
| Facebook Insights | Limited experience | Limited experience | Practical application | Practical application |
| Google Analytics | Limited experience | Limited experience | Practical application | Practical application |
| Inspectlet | Limited experience | Limited experience | Practical application | Practical application |
| LinkedIn content management | Limited experience | Limited experience | Practical application | Practical application |
| Mailchimp | Limited experience | Limited experience | Practical application | Practical application |
| NGINX | Limited experience | Limited experience | Practical application | Practical application |
| Serpstat | Limited experience | Limited experience | Practical application | Practical application |
| SE Ranking | Limited experience | Limited experience | Practical application | Practical application |
| Limited experience | Limited experience | Practical application | Practical application | |
| Wistia | Limited experience | Limited experience | Practical application | Practical application |
| WordPress | Limited experience | Practical application | Practical application | Practical application |
| Adobe After Effects | Limited experience | Limited experience | Practical application | Practical application |
| Adobe Creative Suite | Limited experience | Limited experience | Practical application | Practical application |
| Adobe Illustrator | Limited experience | Limited experience | Practical application | Practical application |
| Adobe InDesign | Limited experience | Limited experience | Practical application | Practical application |
| Adobe Lightroom | Limited experience | Limited Experience | Practical application | Practical application |
| Adobe Photoshop | Limited experience | Limited Experience | Practical application | Practical application |
| Adobe Premiere Pro | Limited experience | Limited Experience | Practical application | Practical application |
| Adobe XD | Limited experience | Limited Experience | Practical application | Practical application |
| Alexa Rank | Limited experience | Limited Experience | Practical application | Practical application |
| Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application |
| Atlassian Confluence | Limited experience | Practical application | Theory application | Theory application |
| Atlassian Jira | Limited experience | Practical application | Theory application | Theory application |
| Bing Webmaster Tools | Limited experience | Limited experience | Practical application | Practical application |
| BrowserStack | Limited experience | Limited experience | Practical application | Theory application |
| Buffer | Limited experience | Limited experience | Practical application | Practical application |
| Buzzsumo | Limited experience | Limited experience | Practical application | Practical application |
| Countly | Limited experience | Limited experience | Practical application | Practical application |
| Databox | Limited experience | Limited experience | Practical application | Practical application |
| Docker Registry | Limited experience | Limited experience | Practical application | Practical application |
| Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application |
| Facebook Insights | Limited experience | Limited experience | Practical application | Practical application |
| Google Ads | Limited experience | Limited experience | Practical application | Practical application |
| Google Ads Manager | Limited experience | Limited experience | Practical application | Practical application |
| Google Analytics | Limited experience | Limited experience | Practical application | Practical application |
| Google Keyword Planner | Limited experience | Limited experience | Practical application | Practical application |
| Google Search Console | Limited experience | Limited experience | Practical application | Practical application |
| Google Trends | Limited experience | Limited experience | Practical application | Practical application |
| Grammarly | Limited experience | Limited experience | Practical application | Practical application |
| GTmetrix PRO | Limited experience | Limited experience | Practical application | Practical application |
| Hotjar | Limited experience | Limited experience | Practical application | Practical application |
| Hubspot CMS | Limited experience | Limited experience | Practical application | Practical application |
| Hubspot Marketing | Limited experience | Limited experience | Practical application | Practical application |
| Hubspot Sales Pro | Limited experience | Limited experience | Practical application | Practical application |
| Inspectlet | Limited experience | Limited experience | Practical application | Practical application |
| Instabug | Limited experience | Limited experience | Practical application | Practical application |
| Keyshot | Limited experience | Limited experience | Practical application | Practical application |
| LinkedIn Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application |
| Mailchimp | Limited experience | Limited experience | Practical application | Practical application |
| NGINX | Limited experience | Limited experience | Practical application | Practical application |
| Proposify | Limited experience | Practical application | Practical application | Practical application |
| SE Ranking | Limited experience | Limited experience | Practical application | Practical application |
| SEMrush | Limited experience | Limited experience | Practical application | Practical application |
| SpyFu | Limited experience | Limited experience | Practical application | Practical application |
| SurveyMonkey | Limited experience | Limited experience | Practical application | Practical application |
| Transifex | Limited experience | Limited experience | Practical application | Practical application |
| Twitter Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application |
| Ubersuggest | Limited experience | Limited experience | Practical application | Practical application |
| UseResponse | Limited experience | Limited experience | Practical application | Practical application |
| Visual Studio Code | Limited experience | Limited experience | Practical application | Practical application |
| Wistia | Limited experience | Limited experience | Practical application | Practical application |
| WordPress | Practical application | Practical application | Theory application | Theory application |
| WP Manage | Practical application | Practical application | Practical application | Practical application |
| Yandex Webmaster | Limited experience | Limited experience | Practical application | Practical application |
| Yoast SEO | Limited experience | Limited experience | Practical application | Practical application |
| Zapier | Limited experience | Limited experience | Practical application | Practical application |
| Advanced Business English | Practical application | Practical application | Theory application | Theory application |
Manager
Subordinates of this position
KAI of the position
| Knowledge Description | Minimum Grade to acquire Level X | |||
|---|---|---|---|---|
| Level 1 | Level 2 | Level 3 | Level 4 | |
| A/B Split Testing | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Balanced Scorecard | Limited experience | Limited experience | Practical application | Practical application |
| Business Process Optimisation | Limited experience | Limited experience | Practical application | Practical application |
| Buyer Personas | Limited experience | Practical application | Practical application | Theory application |
| Distribution channel | Limited experience | Limited experience | Practical application | Practical application |
| Content Marketing | Limited experience | Limited experience | Practical application | Practical application |
| Copywriting & content writing | Limited experience | Limited experience | Practical application | Practical application |
| Conversion Rate Optimization (CRO) | Limited experience | Limited experience | Practical application | Practical application |
| Data collection / Statistics & Data Analytics | Limited experience | Limited experience | Practical application | Practical application |
| Data science and analytics | Limited experience | Limited experience | Practical application | Practical application |
| Digital Marketing Design | Practical application | Practical application | Theory application | Theory application |
| Email marketing | Limited experience | Limited experience | Practical application | Practical application |
| Email Studio | Limited experience | Limited experience | Practical application | Practical application |
| Focus groups | Limited experience | Limited experience | Practical application | Practical application |
| Graphic design | Limited experience | Limited experience | Practical application | Practical application |
| Image File Formats | Limited experience | Practical application | Theory application | Theory application |
| Image optimization techniques | Limited experience | Practical application | Theory application | Theory application |
| Information Architecture | Limited experience | Practical application | Theory application | Theory application |
| Interaction Design | Limited experience | Limited experience | Practical application | Practical application |
| Interface Design | Limited experience | Limited experience | Practical application | Practical application |
| Kanban | Limited experience | Limited experience | Practical application | Practical application |
| KPIs | Limited experience | Limited experience | Practical application | Practical application |
| Lead management | Limited experience | Limited experience | Practical application | Practical application |
| Logo and Brand Identity Design | Limited experience | Limited experience | Practical application | Practical application |
| Marketing automation | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Marketing research | Limited experience | Limited experience | Practical application | Practical application |
| Marketing strategy | Limited experience | Limited experience | Practical application | Practical application |
| MoSCoW method | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Online advertising | Limited experience | Limited experience | Practical application | Practical application |
| Planning & budgeting | Limited experience | Limited experience | Practical application | Practical application |
| Presentation skills | Practical application | Practical application | Theory application | Theory application |
| Print Design | Limited experience | Limited experience | Practical application | Practical application |
| Product Demo | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Programmatic advertising | Limited experience | Limited experience | Practical application | Practical application |
| Responsive Design | Limited experience | Practical application | Theory application | Theory application |
| Retargeting | Limited experience | Limited experience | Practical application | Practical application |
| Scrum | Limited experience | Limited experience | Practical application | Practical application |
| SEO Content (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application |
| SEO On-Page (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application |
| Social media marketing | Limited experience | Limited experience | Practical application | Practical application |
| Software Roadmap | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| UI Design principle | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Version Control via Git | Limited experience | Limited experience | Practical application | Practical application |
| Video editing | Limited experience | Limited experience | Practical application | Practical application |
| Web Design | Practical application | Practical application | Theory application | Theory application |
| Web Performance Experience | Limited experience | Practical application | Practical application | Practical application |
| Web Security Experience | Limited experience | Practical application | Practical application | Practical application |
| Wireframing | Limited experience | Practical application | Theory application | Theory application |
| Writing & Editing | Limited experience | Practical application | Practical application | Practical application |
| Scrum | Limited experience | Limited experience | Practical application | Practical application |
| CSS | Limited experience | Limited experience | Practical application | Practical application |
| HTML | Limited experience | Limited experience | Practical application | Practical application |
| Javascript | Limited experience | Limited experience | Practical application | Practical application |
| PHP | Limited experience | Limited experience | Practical application | Practical application |
| SQL | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Ajax | Limited experience | Limited experience | Practical application | Practical application |
| JQuery | Limited experience | Limited experience | Practical application | Practical application |
| Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application |
| DigitalOcean | Limited experience | Limited experience | Practical application | Practical application |
| Docker Engine/Container | Limited experience | Limited experience | Practical application | Practical application |
| Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application |
| Facebook Insights | Limited experience | Limited experience | Practical application | Practical application |
| Google Analytics | Limited experience | Limited experience | Practical application | Practical application |
| Inspectlet | Limited experience | Limited experience | Practical application | Practical application |
| LinkedIn content management | Limited experience | Limited experience | Practical application | Practical application |
| Mailchimp | Limited experience | Limited experience | Practical application | Practical application |
| NGINX | Limited experience | Limited experience | Practical application | Practical application |
| Serpstat | Limited experience | Limited experience | Practical application | Practical application |
| SE Ranking | Limited experience | Limited experience | Practical application | Practical application |
| Limited experience | Limited experience | Practical application | Practical application | |
| Wistia | Limited experience | Limited experience | Practical application | Practical application |
| WordPress | Limited experience | Practical application | Practical application | Practical application |
| Adobe After Effects | Limited experience | Limited experience | Practical application | Practical application |
| Adobe Creative Suite | Limited experience | Limited experience | Practical application | Practical application |
| Adobe Illustrator | Limited experience | Limited experience | Practical application | Practical application |
| Adobe InDesign | Limited experience | Limited experience | Practical application | Practical application |
| Adobe Lightroom | Limited experience | Limited Experience | Practical application | Practical application |
| Adobe Photoshop | Limited experience | Limited Experience | Practical application | Practical application |
| Adobe Premiere Pro | Limited experience | Limited Experience | Practical application | Practical application |
| Adobe XD | Limited experience | Limited Experience | Practical application | Practical application |
| Alexa Rank | Limited experience | Limited Experience | Practical application | Practical application |
| Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application |
| Atlassian Confluence | Limited experience | Practical application | Theory application | Theory application |
| Atlassian Jira | Limited experience | Practical application | Theory application | Theory application |
| Bing Webmaster Tools | Limited experience | Limited experience | Practical application | Practical application |
| BrowserStack | Limited experience | Limited experience | Practical application | Theory application |
| Buffer | Limited experience | Limited experience | Practical application | Practical application |
| Buzzsumo | Limited experience | Limited experience | Practical application | Practical application |
| Countly | Limited experience | Limited experience | Practical application | Practical application |
| Databox | Limited experience | Limited experience | Practical application | Practical application |
| Docker Registry | Limited experience | Limited experience | Practical application | Practical application |
| Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application |
| Facebook Insights | Limited experience | Limited experience | Practical application | Practical application |
| Google Ads | Limited experience | Limited experience | Practical application | Practical application |
| Google Ads Manager | Limited experience | Limited experience | Practical application | Practical application |
| Google Analytics | Limited experience | Limited experience | Practical application | Practical application |
| Google Keyword Planner | Limited experience | Limited experience | Practical application | Practical application |
| Google Search Console | Limited experience | Limited experience | Practical application | Practical application |
| Google Trends | Limited experience | Limited experience | Practical application | Practical application |
| Grammarly | Limited experience | Limited experience | Practical application | Practical application |
| GTmetrix PRO | Limited experience | Limited experience | Practical application | Practical application |
| Hotjar | Limited experience | Limited experience | Practical application | Practical application |
| Hubspot CMS | Limited experience | Limited experience | Practical application | Practical application |
| Hubspot Marketing | Limited experience | Limited experience | Practical application | Practical application |
| Hubspot Sales Pro | Limited experience | Limited experience | Practical application | Practical application |
| Inspectlet | Limited experience | Limited experience | Practical application | Practical application |
| Instabug | Limited experience | Limited experience | Practical application | Practical application |
| Keyshot | Limited experience | Limited experience | Practical application | Practical application |
| LinkedIn Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application |
| Mailchimp | Limited experience | Limited experience | Practical application | Practical application |
| NGINX | Limited experience | Limited experience | Practical application | Practical application |
| Proposify | Limited experience | Practical application | Practical application | Practical application |
| SE Ranking | Limited experience | Limited experience | Practical application | Practical application |
| SEMrush | Limited experience | Limited experience | Practical application | Practical application |
| SpyFu | Limited experience | Limited experience | Practical application | Practical application |
| SurveyMonkey | Limited experience | Limited experience | Practical application | Practical application |
| Transifex | Limited experience | Limited experience | Practical application | Practical application |
| Twitter Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application |
| Ubersuggest | Limited experience | Limited experience | Practical application | Practical application |
| UseResponse | Limited experience | Limited experience | Practical application | Practical application |
| Visual Studio Code | Limited experience | Limited experience | Practical application | Practical application |
| Wistia | Limited experience | Limited experience | Practical application | Practical application |
| WordPress | Practical application | Practical application | Theory application | Theory application |
| WP Manage | Practical application | Practical application | Practical application | Practical application |
| Yandex Webmaster | Limited experience | Limited experience | Practical application | Practical application |
| Yoast SEO | Limited experience | Limited experience | Practical application | Practical application |
| Zapier | Limited experience | Limited experience | Practical application | Practical application |
| Advanced Business English | Practical application | Practical application | Theory application | Theory application |