Marketing Management: Difference between revisions

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{| class="wikitable" style="text-align:center; background-color:#FFF; color:#222;"
{| class="wikitable" style="text-align:center; background-color:#ffd966;"
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
! rowspan="2" | Type
! rowspan="2" | Knowledge Description
! rowspan="2" | Knowledge Description
! colspan="4" | Minimum Grade to acquire Level X
! colspan="4" | Minimum Grade to acquire Level X
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 1
| Level 2
| Level 2
| Level 3
| Level 3
| Level 4
| Level 4
|- style="color:#000000;"
|- style="background-color:#F4F5F7; color:#172B4D;"
| rowspan="49" style="font-weight:bold; text-align:left;" | Concepts / Methodologies<br /><br /><br />
| style="background-color:#FFF; color:#36B; text-align:left;" | A/B Split Testing
| style="text-align:left;" | [https://en.wikipedia.org/wiki/A/B_testing A/B Split Testing]
| style="vertical-align:middle;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="vertical-align:middle;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
| style="background-color:#FFFAE5; color:#222;" | Limited experience
| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience
| style="background-color:#FFFAE5; color:#222;" | Limited experience
|- style="color:#222222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Balanced Scorecard
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application
|- style="color:#222222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Business Process Optimisation
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e; color:#222;" | Practical application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Buyer Personas
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle; background-color:#3531ff;" | Theory application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Distribution channel
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Content Marketing
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Copywriting & content writing
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Conversion Rate Optimization (CRO)
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B;" | Data collection / Statistics & Data Analytics
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Data science and analytics
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="background-color:#a9d08e; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Digital Marketing Design
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle;" | Practical application
| style="vertical-align:middle; background-color:#3531ff;" | Theory application
| style="vertical-align:middle; background-color:#3531ff;" | Theory application
|-
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
| style="background-color:#FFF; color:#36B; text-align:left;" | Email marketing
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|-
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
| style="background-color:#FFF; color:#36B; text-align:left;" | Email Studio
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|-
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas]
| style="background-color:#FFF; color:#36B; text-align:left;" | Focus groups
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#DEEBFF;" | Theory application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|-
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Distribution_(marketing)#Channels_and_intermediaries Distribution channel]
| style="background-color:#FFF; color:#36B; text-align:left;" | Graphic design
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; color:#222;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|-
|- style="background-color:#3531ff; color:#222;"
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Content_marketing Content Marketing]
| style="background-color:#FFF; color:#36B; text-align:left;" | Image File Formats
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle;" | Theory application
| style="background-color:#E3FCEF;" | Practical application
| style="vertical-align:middle;" | Theory application
|-
|- style="background-color:#3531ff; color:#222;"
| style="color:#000000; text-align:left;" | [https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content
| style="background-color:#FFF; color:#36B; text-align:left;" | Image optimization techniques
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle;" | Theory application
| style="vertical-align:middle;" | Theory application
|- style="background-color:#3531ff; color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Information Architecture
| style="vertical-align:middle; background-color:#ffd966;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle;" | Theory application
| style="vertical-align:middle;" | Theory application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Interaction Design
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
|- style="color:#222;"
| style="background-color:#FFF; color:#36B; text-align:left;" | Interface Design
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle;" | Limited experience
| style="vertical-align:middle; background-color:#a9d08e;" | Practical application
| style
| Practical application
| Practical application
| Practical application
| Practical application
| Practical application
| style="background-color:#3166ff;" | Theory application
|- style="background-color:#E3FCEF;"
| style="background-color:#3166ff;" | Theory application
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Internet_security Web Security Experience]
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Website_wireframe Wireframing]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|- style="background-color:#E3FCEF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Writing & Editing]
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
|-
| style="font-weight:bold; color:#172B4D; text-align:left;" | Frameworks
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| rowspan="5" style="font-weight:bold; color:#172B4D; text-align:left;" | Languages
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/PHP PHP]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="color:#172B4D;"
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SQL SQL]
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#FFFAE5; color:#222;" | Limited experience
| style="background-color:#FFFAE5; color:#222;" | Limited experience
|-
| rowspan="2" style="font-weight:bold; color:#172B4D; text-align:left;" | Libraries
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Ajax_(programming) Ajax]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JQuery JQuery]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| rowspan="15" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Configuration
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bitbucket Atlassian Bitbucket]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/DigitalOcean DigitalOcean]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Docker_(software) Docker Engine/Container]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/LinkedIn LinkedIn content management]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Nginx NGINX]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://seranking.com/pt/ SE Ranking]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Wistia Wistia]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#E3FCEF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | WordPress
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#E3FCEF;"
| style="font-weight:bold; background-color:#FFF; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Server Administration
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
|-
| rowspan="55" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Usage
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Creative_Suite Adobe Creative Suite]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited Experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited Experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited Experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited Experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited Experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bitbucket Atlassian Bitbucket]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/BrowserStack BrowserStack]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#DEEBFF;" | Theory application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://buzzsumo.com/ Buzzsumo]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://count.ly/ Countly]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://databox.com/ Databox]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://docs.docker.com/registry/ Docker Registry]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Grammarly Grammarly]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://www.keyshot.com/ Keyshot]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Nginx NGINX]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#E3FCEF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
|-
| style="color:#000000; text-align:left;" | [https://seranking.com/pt/ SE Ranking]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SEMrush SEMrush]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Transifex Transifex]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter Content Posting & Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://www.useresponse.com/ UseResponse]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Visual_Studio_Code Visual Studio Code]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Wistia Wistia]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|- style="background-color:#E3FCEF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://managewp.com/ WP Manage]
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| rowspan="1" style="font-weight:bold; text-align:left;" | Languages (idioms)
| style="color:#000000; text-align:left;" | Advanced Business English
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|}
|}
</div>
</div>
</div>
</div>
</div>
<br/>


== Manager ==
== Manager ==

Revision as of 14:46, 5 February 2021

The positions in this framework play a crucial role in improving client services management by establishing and maintaining successful, long-lasting partnerships and thorough brand delivery of clients’ white-labels. You have a cross-team collaboration in order to successfully generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.

In order to progress in our development path and Level Up, our Marketing Managers must:

  • Meet the criteria of the Level Chart for Management Path
  • Meet the minimum required grade in the KAI of the position


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Management Level
1 2 3 4
Coordinator 2.040 2.340 3.140 4.040
Manager 3.660 3.960 4.760 5.660
Sr. Manager 4.650 4.950 5.750 6.650
Head of 9.120 9.420 10.220 11.120


Coordinator

Show/hide


KAI of the position

Extensive Knowledge

Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4
A/B Split Testing Fundamental awareness Fundamental awareness Limited experience Limited experience
Balanced Scorecard Limited experience Limited experience Practical application Practical application
Business Process Optimisation Limited experience Limited experience Practical application Practical application
Buyer Personas Limited experience Practical application Practical application Theory application
Distribution channel Limited experience Limited experience Practical application Practical application
Content Marketing Limited experience Limited experience Practical application Practical application
Copywriting & content writing Limited experience Limited experience Practical application Practical application
Conversion Rate Optimization (CRO) Limited experience Limited experience Practical application Practical application
Data collection / Statistics & Data Analytics Limited experience Limited experience Practical application Practical application
Data science and analytics Limited experience Limited experience Practical application Practical application
Digital Marketing Design Practical application Practical application Theory application Theory application
Email marketing Limited experience Limited experience Practical application Practical application
Email Studio Limited experience Limited experience Practical application Practical application
Focus groups Limited experience Limited experience Practical application Practical application
Graphic design Limited experience Limited experience Practical application Practical application
Image File Formats Limited experience Practical application Theory application Theory application
Image optimization techniques Limited experience Practical application Theory application Theory application
Information Architecture Limited experience Practical application Theory application Theory application
Interaction Design Limited experience Limited experience Practical application Practical application
Interface Design Limited experience Limited experience Practical application Practical application
Kanban Limited experience Limited experience Practical application Practical application
KPIs Limited experience Limited experience Practical application Practical application
Lead management Limited experience Limited experience Practical application Practical application
Logo and Brand Identity Design Limited experience Limited experience Practical application Practical application
Marketing automation Fundamental awareness Fundamental awareness Limited experience Limited experience
Marketing research Limited experience Limited experience Practical application Practical application
Marketing strategy Limited experience Limited experience Practical application Practical application
MoSCoW method Fundamental awareness Fundamental awareness Limited experience Limited experience
Online advertising Limited experience Limited experience Practical application Practical application
Planning & budgeting Limited experience Limited experience Practical application Practical application
Presentation skills Practical application Practical application Theory application Theory application
Print Design Limited experience Limited experience Practical application Practical application
Product Demo Fundamental awareness Fundamental awareness Limited experience Limited experience
Programmatic advertising Limited experience Limited experience Practical application Practical application
Responsive Design Limited experience Practical application Theory application Theory application
Retargeting Limited experience Limited experience Practical application Practical application
Scrum Limited experience Limited experience Practical application Practical application
SEO Content (Search Engine Optimisation) Limited experience Limited experience Practical application Practical application
SEO On-Page (Search Engine Optimisation) Limited experience Limited experience Practical application Practical application
Social media marketing Limited experience Limited experience Practical application Practical application
Software Roadmap Fundamental awareness Fundamental awareness Limited experience Limited experience
UI Design principle Fundamental awareness Fundamental awareness Limited experience Limited experience
Version Control via Git Limited experience Limited experience Practical application Practical application
Video editing Limited experience Limited experience Practical application Practical application
Web Design Practical application Practical application Theory application Theory application
Web Performance Experience Limited experience Practical application Practical application Practical application
Web Security Experience Limited experience Practical application Practical application Practical application
Wireframing Limited experience Practical application Theory application Theory application
Writing & Editing Limited experience Practical application Practical application Practical application
Scrum Limited experience Limited experience Practical application Practical application
CSS Limited experience Limited experience Practical application Practical application
HTML Limited experience Limited experience Practical application Practical application
Javascript Limited experience Limited experience Practical application Practical application
PHP Limited experience Limited experience Practical application Practical application
SQL Fundamental awareness Fundamental awareness Limited experience Limited experience
Ajax Limited experience Limited experience Practical application Practical application
JQuery Limited experience Limited experience Practical application Practical application
Atlassian Bitbucket Limited experience Limited experience Practical application Practical application
DigitalOcean Limited experience Limited experience Practical application Practical application
Docker Engine/Container Limited experience Limited experience Practical application Practical application
Facebook Business Manager Limited experience Limited experience Practical application Practical application
Facebook Insights Limited experience Limited experience Practical application Practical application
Google Analytics Limited experience Limited experience Practical application Practical application
Inspectlet Limited experience Limited experience Practical application Practical application
LinkedIn content management Limited experience Limited experience Practical application Practical application
Mailchimp Limited experience Limited experience Practical application Practical application
NGINX Limited experience Limited experience Practical application Practical application
Serpstat Limited experience Limited experience Practical application Practical application
SE Ranking Limited experience Limited experience Practical application Practical application
Twitter Limited experience Limited experience Practical application Practical application
Wistia Limited experience Limited experience Practical application Practical application
WordPress Limited experience Practical application Practical application Practical application
Adobe After Effects Limited experience Limited experience Practical application Practical application
Adobe Creative Suite Limited experience Limited experience Practical application Practical application
Adobe Illustrator Limited experience Limited experience Practical application Practical application
Adobe InDesign Limited experience Limited experience Practical application Practical application
Adobe Lightroom Limited experience Limited Experience Practical application Practical application
Adobe Photoshop Limited experience Limited Experience Practical application Practical application
Adobe Premiere Pro Limited experience Limited Experience Practical application Practical application
Adobe XD Limited experience Limited Experience Practical application Practical application
Alexa Rank Limited experience Limited Experience Practical application Practical application
Atlassian Bitbucket Limited experience Limited experience Practical application Practical application
Atlassian Confluence Limited experience Practical application Theory application Theory application
Atlassian Jira Limited experience Practical application Theory application Theory application
Bing Webmaster Tools Limited experience Limited experience Practical application Practical application
BrowserStack Limited experience Limited experience Practical application Theory application
Buffer Limited experience Limited experience Practical application Practical application
Buzzsumo Limited experience Limited experience Practical application Practical application
Countly Limited experience Limited experience Practical application Practical application
Databox Limited experience Limited experience Practical application Practical application
Docker Registry Limited experience Limited experience Practical application Practical application
Facebook Business Manager Limited experience Limited experience Practical application Practical application
Facebook Insights Limited experience Limited experience Practical application Practical application
Google Ads Limited experience Limited experience Practical application Practical application
Google Ads Manager Limited experience Limited experience Practical application Practical application
Google Analytics Limited experience Limited experience Practical application Practical application
Google Keyword Planner Limited experience Limited experience Practical application Practical application
Google Search Console Limited experience Limited experience Practical application Practical application
Google Trends Limited experience Limited experience Practical application Practical application
Grammarly Limited experience Limited experience Practical application Practical application
GTmetrix PRO Limited experience Limited experience Practical application Practical application
Hotjar Limited experience Limited experience Practical application Practical application
Hubspot CMS Limited experience Limited experience Practical application Practical application
Hubspot Marketing Limited experience Limited experience Practical application Practical application
Hubspot Sales Pro Limited experience Limited experience Practical application Practical application
Inspectlet Limited experience Limited experience Practical application Practical application
Instabug Limited experience Limited experience Practical application Practical application
Keyshot Limited experience Limited experience Practical application Practical application
LinkedIn Content Posting & Ads Limited experience Limited experience Practical application Practical application
Mailchimp Limited experience Limited experience Practical application Practical application
NGINX Limited experience Limited experience Practical application Practical application
Proposify Limited experience Practical application Practical application Practical application
SE Ranking Limited experience Limited experience Practical application Practical application
SEMrush Limited experience Limited experience Practical application Practical application
SpyFu Limited experience Limited experience Practical application Practical application
SurveyMonkey Limited experience Limited experience Practical application Practical application
Transifex Limited experience Limited experience Practical application Practical application
Twitter Content Posting & Ads Limited experience Limited experience Practical application Practical application
Ubersuggest Limited experience Limited experience Practical application Practical application
UseResponse Limited experience Limited experience Practical application Practical application
Visual Studio Code Limited experience Limited experience Practical application Practical application
Wistia Limited experience Limited experience Practical application Practical application
WordPress Practical application Practical application Theory application Theory application
WP Manage Practical application Practical application Practical application Practical application
Yandex Webmaster Limited experience Limited experience Practical application Practical application
Yoast SEO Limited experience Limited experience Practical application Practical application
Zapier Limited experience Limited experience Practical application Practical application
Advanced Business English Practical application Practical application Theory application Theory application

Manager

Subordinates of this position

Sr. Manager

Head of

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