Marketing Management: Difference between revisions
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!Manager | !Manager | ||
|3.660 | |3.660 | ||
|4. | |3.960 | ||
|5. | |4.760 | ||
|5.660 | |||
|- | |- | ||
!Sr. Manager | !Sr. Manager |
Revision as of 14:22, 5 February 2021
The positions in this framework play a crucial role in improving client services management by establishing and maintaining successful, long-lasting partnerships and thorough brand delivery of clients’ white-labels. You have a cross-team collaboration in order to successfully generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.
In order to progress in our development path and Level Up, our Marketing Managers must:
- Meet the criteria of the Level Chart for Management Path
- Meet the minimum required grade in the KAI of the position
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
Marketing Management | Level | |||
---|---|---|---|---|
1 | 2 | 3 | 4 | |
Coordinator | 2.040 | 2.340 | 3.140 | 4.040 |
Manager | 3.660 | 3.960 | 4.760 | 5.660 |
Sr. Manager | 4.650 | 4.950 | 5.750 | 6.650 |
Head of | 9.120 | 9.420 | 10.220 | 11.120 |
Coordinator
Show/hide
KAI of the position
Extensive Knowledge
Type | Knowledge Description | Minimum Grade to acquire Level X | |||
---|---|---|---|---|---|
Level 1 | Level 2 | Level 3 | Level 4 | ||
Concepts / Methodologies |
A/B Split Testing | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
Balanced Scorecard | Limited experience | Limited experience | Practical application | Practical application | |
Business Process Optimisation | Limited experience | Limited experience | Practical application | Practical application | |
Buyer Personas | Limited experience | Practical application | Practical application | Theory application | |
Distribution channel | Limited experience | Limited experience | Practical application | Practical application | |
Content Marketing | Limited experience | Limited experience | Practical application | Practical application | |
Copywriting & content writing | Limited experience | Limited experience | Practical application | Practical application | |
Conversion Rate Optimization (CRO) | Limited experience | Limited experience | Practical application | Practical application | |
Data collection / Statistics & Data Analytics | Limited experience | Limited experience | Practical application | Practical application | |
Data science and analytics | Limited experience | Limited experience | Practical application | Practical application | |
Digital Marketing Design | Practical application | Practical application | Theory application | Theory application | |
Email marketing | Limited experience | Limited experience | Practical application | Practical application | |
Email Studio | Limited experience | Limited experience | Practical application | Practical application | |
Focus groups | Limited experience | Limited experience | Practical application | Practical application | |
Graphic design | Limited experience | Limited experience | Practical application | Practical application | |
Image File Formats | Limited experience | Practical application | Theory application | Theory application | |
Image optimization techniques | Limited experience | Practical application | Theory application | Theory application | |
Information Architecture | Limited experience | Practical application | Theory application | Theory application | |
Interaction Design | Limited experience | Limited experience | Practical application | Practical application | |
Interface Design | Limited experience | Limited experience | Practical application | Practical application | |
Kanban | Limited experience | Limited experience | Practical application | Practical application | |
KPIs | Limited experience | Limited experience | Practical application | Practical application | |
Lead management | Limited experience | Limited experience | Practical application | Practical application | |
Logo and Brand Identity Design | Limited experience | Limited experience | Practical application | Practical application | |
Marketing automation | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
Marketing research | Limited experience | Limited experience | Practical application | Practical application | |
Marketing strategy | Limited experience | Limited experience | Practical application | Practical application | |
MoSCoW method | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
Online advertising | Limited experience | Limited experience | Practical application | Practical application | |
Planning & budgeting | Limited experience | Limited experience | Practical application | Practical application | |
Presentation skills | Practical application | Practical application | Theory application | Theory application | |
Print Design | Limited experience | Limited experience | Practical application | Practical application | |
Product Demo | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
Programmatic advertising | Limited experience | Limited experience | Practical application | Practical application | |
Responsive Design | Limited experience | Practical application | Theory application | Theory application | |
Retargeting | Limited experience | Limited experience | Practical application | Practical application | |
Scrum | Limited experience | Limited experience | Practical application | Practical application | |
SEO Content (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application | |
SEO On-Page (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application | |
Social media marketing | Limited experience | Limited experience | Practical application | Practical application | |
Software Roadmap | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
UI Design principle | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
Version Control via Git | Limited experience | Limited experience | Practical application | Practical application | |
Video editing | Limited experience | Limited experience | Practical application | Practical application | |
Web Design | Practical application | Practical application | Theory application | Theory application | |
Web Performance Experience | Limited experience | Practical application | Practical application | Practical application | |
Web Security Experience | Limited experience | Practical application | Practical application | Practical application | |
Wireframing | Limited experience | Practical application | Theory application | Theory application | |
Writing & Editing | Limited experience | Practical application | Practical application | Practical application | |
Frameworks | Scrum | Limited experience | Limited experience | Practical application | Practical application |
Languages | CSS | Limited experience | Limited experience | Practical application | Practical application |
HTML | Limited experience | Limited experience | Practical application | Practical application | |
Javascript | Limited experience | Limited experience | Practical application | Practical application | |
PHP | Limited experience | Limited experience | Practical application | Practical application | |
SQL | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
Libraries | Ajax | Limited experience | Limited experience | Practical application | Practical application |
JQuery | Limited experience | Limited experience | Practical application | Practical application | |
Softwares/Tools/Platforms - Configuration | Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application |
DigitalOcean | Limited experience | Limited experience | Practical application | Practical application | |
Docker Engine/Container | Limited experience | Limited experience | Practical application | Practical application | |
Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application | |
Facebook Insights | Limited experience | Limited experience | Practical application | Practical application | |
Google Analytics | Limited experience | Limited experience | Practical application | Practical application | |
Inspectlet | Limited experience | Limited experience | Practical application | Practical application | |
LinkedIn content management | Limited experience | Limited experience | Practical application | Practical application | |
Mailchimp | Limited experience | Limited experience | Practical application | Practical application | |
NGINX | Limited experience | Limited experience | Practical application | Practical application | |
Serpstat | Limited experience | Limited experience | Practical application | Practical application | |
SE Ranking | Limited experience | Limited experience | Practical application | Practical application | |
Limited experience | Limited experience | Practical application | Practical application | ||
Wistia | Limited experience | Limited experience | Practical application | Practical application | |
WordPress | Practical application | Practical application | Practical application | Practical application | |
Softwares/Tools/Platforms - Server Administration | WordPress | Limited experience | Practical application | Practical application | Practical application |
Softwares/Tools/Platforms - Usage | Adobe After Effects | Limited experience | Limited experience | Practical application | Practical application |
Adobe Creative Suite | Limited experience | Limited experience | Practical application | Practical application | |
Adobe Illustrator | Limited experience | Limited experience | Practical application | Practical application | |
Adobe InDesign | Limited experience | Limited experience | Practical application | Practical application | |
Adobe Lightroom | Limited experience | Limited Experience | Practical application | Practical application | |
Adobe Photoshop | Limited experience | Limited Experience | Practical application | Practical application | |
Adobe Premiere Pro | Limited experience | Limited Experience | Practical application | Practical application | |
Adobe XD | Limited experience | Limited Experience | Practical application | Practical application | |
Alexa Rank | Limited experience | Limited Experience | Practical application | Practical application | |
Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application | |
Atlassian Confluence | Limited experience | Practical application | Theory application | Theory application | |
Atlassian Jira | Limited experience | Practical application | Theory application | Theory application | |
Bing Webmaster Tools | Limited experience | Limited experience | Practical application | Practical application | |
BrowserStack | Limited experience | Limited experience | Practical application | Theory application | |
Buffer | Limited experience | Limited experience | Practical application | Practical application | |
Buzzsumo | Limited experience | Limited experience | Practical application | Practical application | |
Countly | Limited experience | Limited experience | Practical application | Practical application | |
Databox | Limited experience | Limited experience | Practical application | Practical application | |
Docker Registry | Limited experience | Limited experience | Practical application | Practical application | |
Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application | |
Facebook Insights | Limited experience | Limited experience | Practical application | Practical application | |
Google Ads | Limited experience | Limited experience | Practical application | Practical application | |
Google Ads Manager | Limited experience | Limited experience | Practical application | Practical application | |
Google Analytics | Limited experience | Limited experience | Practical application | Practical application | |
Google Keyword Planner | Limited experience | Limited experience | Practical application | Practical application | |
Google Search Console | Limited experience | Limited experience | Practical application | Practical application | |
Google Trends | Limited experience | Limited experience | Practical application | Practical application | |
Grammarly | Limited experience | Limited experience | Practical application | Practical application | |
GTmetrix PRO | Limited experience | Limited experience | Practical application | Practical application | |
Hotjar | Limited experience | Limited experience | Practical application | Practical application | |
Hubspot CMS | Limited experience | Limited experience | Practical application | Practical application | |
Hubspot Marketing | Limited experience | Limited experience | Practical application | Practical application | |
Hubspot Sales Pro | Limited experience | Limited experience | Practical application | Practical application | |
Inspectlet | Limited experience | Limited experience | Practical application | Practical application | |
Instabug | Limited experience | Limited experience | Practical application | Practical application | |
Keyshot | Limited experience | Limited experience | Practical application | Practical application | |
LinkedIn Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application | |
Mailchimp | Limited experience | Limited experience | Practical application | Practical application | |
NGINX | Limited experience | Limited experience | Practical application | Practical application | |
Proposify | Limited experience | Practical application | Practical application | Practical application | |
SE Ranking | Limited experience | Limited experience | Practical application | Practical application | |
SEMrush | Limited experience | Limited experience | Practical application | Practical application | |
SpyFu | Limited experience | Limited experience | Practical application | Practical application | |
SurveyMonkey | Limited experience | Limited experience | Practical application | Practical application | |
Transifex | Limited experience | Limited experience | Practical application | Practical application | |
Twitter Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application | |
Ubersuggest | Limited experience | Limited experience | Practical application | Practical application | |
UseResponse | Limited experience | Limited experience | Practical application | Practical application | |
Visual Studio Code | Limited experience | Limited experience | Practical application | Practical application | |
Wistia | Limited experience | Limited experience | Practical application | Practical application | |
WordPress | Practical application | Practical application | Theory application | Theory application | |
WP Manage | Practical application | Practical application | Practical application | Practical application | |
Yandex Webmaster | Limited experience | Limited experience | Practical application | Practical application | |
Yoast SEO | Limited experience | Limited experience | Practical application | Practical application | |
Zapier | Limited experience | Limited experience | Practical application | Practical application | |
Languages (idioms) | Advanced Business English | Practical application | Practical application | Theory application | Theory application |