Marketing Automation: Difference between revisions
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As a Marketing Automation expert, you can be part of our Marketing and Business Development teams | As a Marketing Automation expert, you can be part of our Marketing and Business Development teams. Business Development team is aiming at increasing the company’s profitability through business expansion and development of growth opportunities. Marketing team's mission is to generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches. | ||
The positions in this framework will play a crucial role in creating, implementing, and reinforcing best practices and procedures to improve lead nurturing efforts and inbound/outbouнd lead management processes. | The positions in this framework will play a crucial role in creating, implementing, and reinforcing best practices and procedures to improve lead nurturing efforts and inbound/outbouнd lead management processes. | ||
Revision as of 14:30, 1 February 2021
As a Marketing Automation expert, you can be part of our Marketing and Business Development teams. Business Development team is aiming at increasing the company’s profitability through business expansion and development of growth opportunities. Marketing team's mission is to generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.
The positions in this framework will play a crucial role in creating, implementing, and reinforcing best practices and procedures to improve lead nurturing efforts and inbound/outbouнd lead management processes.
In order to progress in our development path and Level Up or Step Up, our Marketing Automation Experts must:
- Meet the criteria of the Level & Step Chart for the Individual Contributors Path
- Score the minimum grade in the KAI of the position
- Demonstrate proficiency in Secure Group Knowledge
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Marketing Automation | Step | ||||
|---|---|---|---|---|---|
| Level | |||||
| Individual Contributor Path | 1 | 2 | 3 | 4 | |
| Sales Automation and Lead Generation representative | 2.100 | 2.250 | 2.400 | 2.550 | |
| Sales Automation and Lead Generation specialist | 3.100 | 3.250 | 3.400 | 3.550 | |
| Marketing Campaign Automation expert | 4.100 | 4.250 | 4.400 | 4.550 | |
| Marketing Automation strategist | 5.100 | 5.250 | 5.400 | 5.550 | |
| Demand Generation strategist | 6.100 | 6.250 | 6.400 | 6.550 | |
| Senior Demand Generation strategist | 7.100 | 7.250 | 7.400 | 7.550 | |
KAI of the position
Extensive Knowledge Automation
| Type | Knowledge Description | Minimum Grade to acquire Level X | |||||
|---|---|---|---|---|---|---|---|
| Level 1 | Level 2 | Level 3 | Level 4 | Level 5 | Level 6 | ||
| Concepts / Methodologies |
Balanced Scorecard | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |
| Buyer Personas | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Distribution Channel | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Content Marketing | Practical application | Practical application | Practical application | Applied theory | Applied theory | Applied theory | |
| Conversion Rate Optimization (CRO) | Limited experience | Limited experience | Applied theory | Applied theory | Applied theory | Applied theory | |
| Data science and analytics | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Email marketing | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Graphic design | Fundamental awareness | Limited experience | Practical application | Practical application | Practical application | Practical application | |
| Kanban | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| KPIs | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Lead management | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Marketing automation | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Marketing research | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Marketing strategy | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Online advertising | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Planning & budgeting | Fundamental awareness | Limited experience | Practical application | Practical application | Practical application | Practical application | |
| Programmatic | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Retargeting | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Scrum | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| SEO Content (Search Engine Optimisation) | Fundamental awareness | Fundamental awareness | Practical Application | Applied theory | Applied theory | Applied theory | |
| SEO On-Page (Search Engine Optimisation) | Fundamental awareness | Fundamental awareness | Practical application | Applied theory | Applied theory | Applied theory | |
| Social media marketing | Fundamental awareness | Fundamental awareness | Practical application | Applied theory | Applied theory | Applied theory | |
| Copywriting & content writing | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Languages | CSS | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application |
| HTML | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Javascript | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Softwares/Tools/Platforms - Configuration | Proposify | Limited experience | Practical application | Practical application | Applied theory | Applied theory | Applied theory |
| WordPress | Fundamental awareness | Fundamental awareness | Practical application | Applied theory | Applied theory | Applied theory | |
| Softwares/Tools/Platforms - Usage | Alexa Rank | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application |
| Atlassian Confluence | Limited experience | Practical application | Practical application | Practical application | Practical application | Practical application | |
| Atlassian Jira | Limited experience | Practical application | Practical application | Practical application | Practical application | Practical application | |
| Bing Webmaster Tools | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Databox | Limited experience | Practical application | Practical application | Applied theory | Applied theory | Applied theory | |
| Facebook Business Manager | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Facebook Insights | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Ads | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Ads Manager | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Analytics | Fundamental awareness | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Google Keyword Planner | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Search Console | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Trends | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| GTmetrix PRO | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Hotjar | Fundamental awareness | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Hubspot CMS | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hubspot Marketing | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hubspot Sales Pro | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Inspectlet | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| LinkedIn Content Posting & Ads | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Mailchimp | Limited experience | Practical application | Practical application | Applied theory | Applied theory | Applied theory | |
| OpenSTF | Fundamental awareness | Fundamental awareness | Fundamental awareness | Fundamental awareness | Fundamental awareness | Fundamental awareness | |
| Proposify | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| SEMrush | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Serpstat | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| SpyFu | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| SurveyMonkey | Fundamental awareness | Fundamental awareness | Practical application | Applied theory | Applied theory | Applied theory | |
| Twitter Content Posting & Ads | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Ubersuggest | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Yandex Webmaster | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Yoast SEO | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Zapier | Limited experience | Practical application | Practical application | Practical application | Practical application | Practical application | |
| Languages (idioms) | Advanced Business English | Practical application | Practical application | Practical application | Applied theory | Applied theory | Applied theory |