Digital Marketing: Difference between revisions

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* Meet the criteria of the Level & Step Chart for the [[Individual_Contributors|Individual Contributors Path]]
* Meet the criteria of the Level & Step Chart for the [[Individual_Contributors|Individual Contributors Path]]
* Score at least 4 in the [[KAI]] of the position in order to reach Level 3
* Score at least 4 in the [[KAI]] of the position in order to reach Level 3
* Demonstrate proficiency in [[Secure Group Knowledge]]
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  </div>
</div>
</div>
<!-- JOB FRAMEWORK -->
<div class="">
  <div class="box-header center">
= IT Knowledge =
  </div>
  <div class="box-content framework center">
    <div class="">
{| class="wikitable"
!System Administration
|-
!System Administration - Day to Day Ops
|-
!Networking concepts
|-
!Programming
|-
!Desktop Software Administration
|}
</div>
</div>
</div> <!-- grid -->
<!-- JOB FRAMEWORK -->
<div class="">
  <div class="box-header center">
= Secure Group Knowledge =
The first item we require proficiency regarding our company is the '''Secure Group Management Model''' (yes, the content in this wiki!). Besides that, we also need our employees to understand our products in all aspects as described in the following table:
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!colspan="1"|Secure Group Knowledge
!rowspan="1"|What's Expected
!rowspan="1"|Impact
!rowspan="1"|Product
!colspan="1"|Minimum Grade
|-
!rowspan="6"|User Documentation
|rowspan="6"|Good, user-level knowledge regarding the product and its functionalities. From the user documentation, all employees across the company are required to be well aware of our solutions’ core features and functions such as the Password Advisor or how to send an automatic crash report.
|rowspan="6"|This knowledge helps us facilitate a user-centric approach internally, which we believe is essential to develop our business and solutions. The user documentation helps team members understand user behavior and needs more thoroughly and feel the impact of their everyday efforts.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Sales Documentation
|rowspan="6"|Employees should gain significant knowledge regarding the business side of Secure Group. They need to be aware of commonly used concepts in our day-to-day activities such as our business and distribution model, value proposition, selling prices, key selling points, and target audience.
|rowspan="6"|The information in the Sales Documentation supports employees in their daily routine. It conveys the overall business vision within the company. This documentation contributes to making employees aware of how our solutions are distributed, who are our key partners and target market to know exactly the people towards whom team members’ efforts should be aimed. Alignment on company-wide priorities is also achieved through clear communication of our value proposition and key selling points, helping everyone understand the things that matter most.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Support Documentation
|rowspan="6"|People within the company need to be aware of commonly occurring problems with our solutions. From the Support Documentation, employees should also extract general level knowledge regarding support processes, the issues that we’re currently having product-wise, and the approach to troubleshooting them.
|rowspan="6"|The Support Documentation helps employees understand short-term priorities more clearly and communicate more openly why they’re needed. It also gives them general knowledge of how to spot and report a problem, which helps us facilitate a company-wide contribution to product development. Last but by no means least, it helps team members understand customers' pains and behavioral patterns to strengthen our user-centric approach.
|Secure OS
|3
|-
|SAS
|3
|-
|Secure Chat
|3
|-
|Secure Email
|3
|-
|Secure Vault
|3
|-
|Secure Manager
|3
|-
!rowspan="6"|Functional Documentation
|rowspan="6"|Through the Functional Documentation, employees should get a thorough understanding of the solutions and their multiple features. People that work closely with the products must understand exactly how they function, how users interact with them, how to configure different settings, and what’s the expected behavior of different software solutions.
|rowspan="6"|The information in the Functional Documentation helps employees whose work is closely connected with our solutions, to gain significant in-depth knowledge into their functionalities that far exceeds users‘ understanding. Such thorough product expertise helps us remain objective, evaluate market data more adequately, and constantly increase our internal expertise.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Technical Documentation
|rowspan="6"|Employees concerned with the Technical Documentation and more concretely - software development, must gain complete mastery over all solutions. Such people are regarded as technical experts and need to be well aware of data structures, relational databases, algorithms, programming languages, models, etc.
|rowspan="6"|The Technical Documentation is used to make sure people that are technically involved in product development have the required knowledge to perform their day-to-day tasks, optimize our solutions more easily, and support other teams with their in-depth expertise.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
|}

Revision as of 10:23, 23 December 2020

Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.

As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Automation or Marketing Promotion.

In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Digital Marketing Step
Level
Individual Contributor Path 1 2 3 4
1 2.000 2.150 2.300 2.450
2 3.000 3.150 3.300 3.450
3 4.000 4.150 4.300 4.450
4 5.000 5.150 5.300 5.450
5 6.000 6.150 6.300 6.450
6 7.000 7.150 7.300 7.450

KAI of the position

General Knowledge Automation

Concepts Balanced Scorecard
Content Marketing / writing
Focus groups
Graphic design
Kanban
KANO model
MoSCoW method
Online advertising
Planning & budgeting
Product Demo
Programmatic
Retargeting
Social media marketing
Software Roadmap
SEO On-Page (Search Engine Optimisation)
SEO Content (Search Engine Optimisation)
Scrum
Technical Writing
Video editing
Languages CSS
HTML
Javascript
Softwares/Tools/Platforms - Usage Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe Premiere Pro
Adobe XD
Alexa Rank
Atlassian Confluence
Atlassian Jira
BambooHR
Big Picture
Bing Webmaster Tools
Buffer
Buzzsumo
Countly
Facebook
Facebook Business Manager
Facebook Insights
Google Ads
Google Ads Manager
Google Keyword Planner
Google Search Console
Google Trends
GTmetrix PRO
Inspectlet
Instabug
LinkedIn
LinkedIn Ads
OpenSTF
SEMrush
Serpstat
Small Improvements
SpyFu
Idaptive
Transifex
Twitter
Ubersuggest
UseResponse
Wistia
WordPress
Workable
WP Manage
Yandex Webmaster
Yoast SEO
Zapier


Specific Knowledge Promotion

Specific Knowledge
Concepts Buyer Personas
Channel management
Content Marketing / writing
Conversion Rate Optimization (CRO)
Data science and analytics
Email marketing
KPIs
Marketing research
Marketing strategy
Online advertising
Planning & budgeting
Programmatic
Retargeting
SEO On-Page (Search Engine Optimisation)
SEO Content (Search Engine Optimisation)
Writing & editing
Softwares/Tools/Platforms - Usage
Alexa Rank
Atlassian Confluence
Atlassian Jira
Bing Webmaster Tools
Databox
Google Ads
Google Ads Manager
Google Keyword Planner
Google Search Console
Google Trends
Grammarly
GTmetrix PRO
Hotjar
Hubspot Marketing
Inspectlet
Mailchimp
SE Ranking
SEMrush
SpyFu
SurveyMonkey
Transifex
WordPress
Yandex Webmaster
Yoast SEO
Softwares/Tools/Platforms -Configuration Google Analytics
Inspectlet
Serpstat
SE Ranking
Languages (Idioms) Advanced English
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