Revision as of 13:22, 10 December 2020

The positions in this framework play a crucial role in improving client services management by establishing and maintaining successful, long-lasting partnerships and thorough brand delivery of clients’ white-labels. You have a cross-team collaboration in order to successfully generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.

In order to progress in our development path and Level Up, our Marketing Managers must:

Meet the criteria of the Level Chart for Management Path

Subordinates of this position

Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Management	Level
Marketing Management	1	2	3	4
Coordinator	2.450	2.955	3.900	4.985
Manager	4.500	5.005	5.950	7.035
Sr. Manager	6.000	6.505	7.450	8.535
Head of	8.000	8.505	9.705	11.705

KAI of the position

Type	Knowledge Decription	Minimum Grade to acquire Level X
Type	Knowledge Decription	Level 1	Level 2	Level 3	Level 4
Concepts / Methodologies	A/B Split Testing	Fundamental awareness	Fundamental awareness	Limited experience	Limited experience
	Balanced Scorecard	Limited experience	Limited experience	Practical application	Practical application
	Business Process Optimisation	Limited experience	Limited experience	Practical application	Practical application
	Buyer Personas	Limited experience	Practical application	Practical application	Theory application
	Distribution channel	Limited experience	Limited experience	Practical application	Practical application
	Content Marketing	Limited experience	Limited experience	Practical application	Practical application
	Copywriting & content writing	Limited experience	Limited experience	Practical application	Practical application
	Conversion Rate Optimization (CRO)	Limited experience	Limited experience	Practical application	Practical application
	Data collection / Statistics & Data Analytics	Limited experience	Limited experience	Practical application	Practical application
	Data science and analytics	Limited experience	Limited experience	Practical application	Practical application
	Digital Marketing Design	Practical application	Practical application	Theory application	Theory application
	Email marketing	Limited experience	Limited experience	Practical application	Practical application
	Email Studio	Limited experience	Limited experience	Practical application	Practical application
	Focus groups	Limited experience	Limited experience	Practical application	Practical application
	Graphic design	Limited experience	Limited experience	Practical application	Practical application
	Image File Formats	Limited experience	Practical application	Theory application	Theory application
	Image optimization techniques	Limited experience	Practical application	Theory application	Theory application
	Information Architecture	Limited experience	Practical application	Theory application	Theory application
	Interaction Design	Limited experience	Limited experience	Practical application	Practical application
	Interface Design	Limited experience	Limited experience	Practical application	Practical application
	Kanban	Limited experience	Limited experience	Practical application	Practical application
	KPIs	Limited experience	Limited experience	Practical application	Practical application
	Lead management	Limited experience	Limited experience	Practical application	Practical application
	Logo and Brand Identity Design	Limited experience	Limited experience	Practical application	Practical application
	Marketing automation	Fundamental awareness	Fundamental awareness	Limited experience	Limited experience
	Marketing research	Limited experience	Limited experience	Practical application	Practical application
	Marketing strategy	Limited experience	Limited experience	Practical application	Practical application
	MoSCoW method	Fundamental awareness	Fundamental awareness	Limited experience	Limited experience
	Online advertising	Limited experience	Limited experience	Practical application	Practical application
	Planning & budgeting	Limited experience	Limited experience	Practical application	Practical application
	Presentation skills	Practical application	Practical application	Theory application	Theory application
	Print Design	Limited experience	Limited experience	Practical application	Practical application
	Product Demo	Fundamental awareness	Fundamental awareness	Limited experience	Limited experience
	Programmatic advertising	Limited experience	Limited experience	Practical application	Practical application
	Responsive Design	Limited experience	Practical application	Theory application	Theory application
	Retargeting	Limited experience	Limited experience	Practical application	Practical application
	Scrum	Limited experience	Limited experience	Practical application	Practical application
	SEO Content (Search Engine Optimisation)	Limited experience	Limited experience	Practical application	Practical application
	SEO On-Page (Search Engine Optimisation)	Limited experience	Limited experience	Practical application	Practical application
	Social media marketing	Limited experience	Limited experience	Practical application	Practical application
	Software Roadmap	Fundamental awareness	Fundamental awareness	Limited experience	Limited experience
	UI Design principle	Fundamental awareness	Fundamental awareness	Limited experience	Limited experience
	Version Control via Git	Limited experience	Limited experience	Practical application	Practical application
	Video editing	Limited experience	Limited experience	Practical application	Practical application
	Web Design	Practical application	Practical application	Theory application	Theory application
	Web Performance Experience	Limited experience	Practical application	Practical application	Practical application
	Web Security Experience	Limited experience	Practical application	Practical application	Practical application
	Wireframing	Limited experience	Practical application	Theory application	Theory application
	Writing & Editing	Limited experience	Practical application	Practical application	Practical application
Frameworks	Scrum	Limited experience	Limited experience	Practical application	Practical application
Languages (idioms)	Business English - Spoken	Practical application	Practical application	Theory application	Theory application
Languages (idioms)	Business English - Written	Practical application	Practical application	Theory application	Theory application
Languages	CSS	Limited experience	Limited experience	Practical application	Practical application
	HTML	Limited experience	Limited experience	Practical application	Practical application
	Javascript	Limited experience	Limited experience	Practical application	Practical application
	PHP	Limited experience	Limited experience	Practical application	Practical application
	SQL	Fundamental awareness	Fundamental awareness	Limited experience	Limited experience
Libraries	Ajax	Limited experience	Limited experience	Practical application	Practical application
Libraries	JQuery	Limited experience	Limited experience	Practical application	Practical application
Softwares/Tools/Platforms - Configuration	Atlassian Bitbucket	Limited experience	Limited experience	Practical application	Practical application
	DigitalOcean	Limited experience	Limited experience	Practical application	Practical application
	Docker Engine/Container	Limited experience	Limited experience	Practical application	Practical application
	Facebook Business Manager	Limited experience	Limited experience	Practical application	Practical application
	Facebook Insights	Limited experience	Limited experience	Practical application	Practical application
	Google Analytics	Limited experience	Limited experience	Practical application	Practical application
	Inspectlet	Limited experience	Limited experience	Practical application	Practical application
	LinkedIn content management	Limited experience	Limited experience	Practical application	Practical application
	Mailchimp	Limited experience	Limited experience	Practical application	Practical application
	NGINX	Limited experience	Limited experience	Practical application	Practical application
	Serpstat	Limited experience	Limited experience	Practical application	Practical application
	SE Ranking	Limited experience	Limited experience	Practical application	Practical application
	Twitter	Limited experience	Limited experience	Practical application	Practical application
	Wistia	Limited experience	Limited experience	Practical application	Practical application
	WordPress	Practical application	Practical application	Practical application	Practical application
Softwares/Tools/Platforms - Server Administration	WordPress	Limited experience	Practical application	Practical application	Practical application
Softwares/Tools/Platforms - Usage	Adobe After Effects	Limited experience	Limited experience	Practical application	Practical application
	Adobe Creative Suite	Limited experience	Limited experience	Practical application	Practical application
	Adobe Illustrator	Limited experience	Limited experience	Practical application	Practical application
	Adobe InDesign	Limited experience	Limited experience	Practical application	Practical application
	Adobe Lightroom	Limited experience	Limited Experience	Practical application	Practical application
	Adobe Photoshop	Limited experience	Limited Experience	Practical application	Practical application
	Adobe Premiere Pro	Limited experience	Limited Experience	Practical application	Practical application
	Adobe XD	Limited experience	Limited Experience	Practical application	Practical application
	Alexa Rank	Limited experience	Limited Experience	Practical application	Practical application
	Atlassian Bitbucket	Limited experience	Limited experience	Practical application	Practical application
	Atlassian Confluence	Limited experience	Practical application	Theory application	Theory application
	Atlassian Jira	Limited experience	Practical application	Theory application	Theory application
	Bing Webmaster Tools	Limited experience	Limited experience	Practical application	Practical application
	BrowserStack	Limited experience	Limited experience	Practical application	Theory application
	Buffer	Limited experience	Limited experience	Practical application	Practical application
	Buzzsumo	Limited experience	Limited experience	Practical application	Practical application
	Countly	Limited experience	Limited experience	Practical application	Practical application
	Databox	Limited experience	Limited experience	Practical application	Practical application
	Docker Registry	Limited experience	Limited experience	Practical application	Practical application
	Facebook Business Manager	Limited experience	Limited experience	Practical application	Practical application
	Facebook Insights	Limited experience	Limited experience	Practical application	Practical application
	Google Ads	Limited experience	Limited experience	Practical application	Practical application
	Google Ads Manager	Limited experience	Limited experience	Practical application	Practical application
	Google Analytics	Limited experience	Limited experience	Practical application	Practical application
	Google Keyword Planner	Limited experience	Limited experience	Practical application	Practical application
	Google Search Console	Limited experience	Limited experience	Practical application	Practical application
	Google Trends	Limited experience	Limited experience	Practical application	Practical application
	Grammarly	Limited experience	Limited experience	Practical application	Practical application
	GTmetrix PRO	Limited experience	Limited experience	Practical application	Practical application
	Hotjar	Limited experience	Limited experience	Practical application	Practical application
	Hubspot CMS	Limited experience	Limited experience	Practical application	Practical application
	Hubspot Marketing	Limited experience	Limited experience	Practical application	Practical application
	Hubspot Sales Pro	Limited experience	Limited experience	Practical application	Practical application
	Inspectlet	Limited experience	Limited experience	Practical application	Practical application
	Instabug	Limited experience	Limited experience	Practical application	Practical application
	Keyshot	Limited experience	Limited experience	Practical application	Practical application
	LinkedIn Content Posting & Ads	Limited experience	Limited experience	Practical application	Practical application
	Mailchimp	Limited experience	Limited experience	Practical application	Practical application
	NGINX	Limited experience	Limited experience	Practical application	Practical application
	Proposify	Limited experience	Practical application	Practical application	Practical application
	SE Ranking	Limited experience	Limited experience	Practical application	Practical application
	SEMrush	Limited experience	Limited experience	Practical application	Practical application
	SpyFu	Limited experience	Limited experience	Practical application	Practical application
	SurveyMonkey	Limited experience	Limited experience	Practical application	Practical application
	Transifex	Limited experience	Limited experience	Practical application	Practical application
	Twitter Content Posting & Ads	Limited experience	Limited experience	Practical application	Practical application
	Ubersuggest	Limited experience	Limited experience	Practical application	Practical application
	UseResponse	Limited experience	Limited experience	Practical application	Practical application
	Visual Studio Code	Limited experience	Limited experience	Practical application	Practical application
	Wistia	Limited experience	Limited experience	Practical application	Practical application
	WordPress	Practical application	Practical application	Theory application	Theory application
	WP Manage	Practical application	Practical application	Practical application	Practical application
	Yandex Webmaster	Limited experience	Limited experience	Practical application	Practical application
	Yoast SEO	Limited experience	Limited experience	Practical application	Practical application
	Zapier	Limited experience	Limited experience	Practical application	Practical application

Marketing Management: Difference between revisions

Revision as of 13:22, 10 December 2020

Subordinates of this position

Salary Grid

KAI of the position

Navigation menu

@@ Line 69: / Line 69: @@
 |- style="color:#000000;"
 | rowspan="49" style="font-weight:bold; text-align:left;" | Concepts / Methodologies<br /><br /><br />
-| style="text-align:left;" | A/B Split Testing
+| style="text-align:left;" | [https://en.wikipedia.org/wiki/A/B_testing A/B Split Testing]
 | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
 | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
@@ Line 75: / Line 75: @@
 | style="background-color:#FFFAE5; color:#222;" | Limited experience
 |-
-| style="color:#000000; text-align:left;" | Balanced Scorecard
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 81: / Line 81: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Business Process Optimisation
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 87: / Line 87: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Buyer Personas
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 93: / Line 93: @@
 | style="background-color:#DEEBFF;" | Theory application
 |-
-| style="color:#000000; text-align:left;" | Distribution channel
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Distribution_(marketing)#Channels_and_intermediaries Distribution channel]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 99: / Line 99: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Content Marketing
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Content_marketing Content Marketing]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 105: / Line 105: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Copywriting & content writing
+| style="color:#000000; text-align:left;" | [https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Copywriting & content writing]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 111: / Line 111: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Conversion Rate Optimization (CRO)
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 117: / Line 117: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000;" | Data collection / Statistics & Data Analytics
+| style="color:#000000;" | [https://en.wikipedia.org/wiki/Data_collection Data collection] / [https://en.wikipedia.org/wiki/Statistics Statistics] & [https://en.wikipedia.org/wiki/Analytics Data Analytics]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 123: / Line 123: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Data science and analytics (KPIs)
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 129: / Line 129: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Digital Marketing Design
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Digital_marketing Digital Marketing Design]
 | style="background-color:#E3FCEF;" | Practical application
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 135: / Line 135: @@
 | style="background-color:#DEEBFF;" | Theory application
 |-
-| style="color:#000000; text-align:left;" | Email marketing
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Email_marketing Email marketing]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 141: / Line 141: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Email Studio
+| style="color:#000000; text-align:left;" | [https://www.salesforce.com/form/demo/crm-marketing-email-studio/ Email Studio]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 147: / Line 147: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Focus groups
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Focus_group Focus groups]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 153: / Line 153: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Graphic design
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Graphic_design Graphic design]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 159: / Line 159: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Image File Formats
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Image_file_formats Image File Formats]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 165: / Line 165: @@
 | style="background-color:#DEEBFF;" | Theory application
 |-
-| style="color:#000000; text-align:left;" | Image optimization techniques
+| style="color:#000000; text-align:left;" | [https://blog.imagekit.io/5-essential-image-optimisation-techniques-for-web-and-mobile-apps-fcf79ed47f8c?gi=db79d5d81713 Image optimization techniques]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 171: / Line 171: @@
 | style="background-color:#DEEBFF;" | Theory application
 |-
-| style="color:#000000; text-align:left;" | Information Architecture
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Information_architecture Information Architecture]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 177: / Line 177: @@
 | style="background-color:#DEEBFF;" | Theory application
 |-
-| style="color:#000000; text-align:left;" | Interaction Design
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Interaction_design Interaction Design]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 183: / Line 183: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Interface Design
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/User_interface_design Interface Design]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 189: / Line 189: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Kanban
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 195: / Line 195: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | KPIs
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Performance_indicator KPIs]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 201: / Line 201: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Lead management
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Lead_management Lead management]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 207: / Line 207: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Logo and Brand Identity Design
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Logo Logo] and [https://en.wikipedia.org/wiki/Brand#Brand_identity Brand Identity Design]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 213: / Line 213: @@
 | style="background-color:#E3FCEF;" | Practical application
 |- style="color:#172B4D;"
-| style="color:#000000; text-align:left;" | Marketing Automation
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
 | style="background-color:#F4F5F7;" | Fundamental awareness
 | style="background-color:#F4F5F7;" | Fundamental awareness
@@ Line 219: / Line 219: @@
 | style="background-color:#FFFAE5; color:#222;" | Limited experience
 |-
-| style="color:#000000; text-align:left;" | Marketing research
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_research Marketing research]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 225: / Line 225: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Marketing strategy
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 231: / Line 231: @@
 | style="background-color:#E3FCEF;" | Practical application
 |- style="color:#172B4D;"
-| style="color:#000000; text-align:left;" | MoSCoW method
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/MoSCoW_method MoSCoW method]
 | style="background-color:#F4F5F7;" | Fundamental awareness
 | style="background-color:#F4F5F7;" | Fundamental awareness
@@ Line 237: / Line 237: @@
 | style="background-color:#FFFAE5; color:#222;" | Limited experience
 |-
-| style="color:#000000; text-align:left;" | Online advertising
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Online_advertising Online advertising]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 243: / Line 243: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Planning & budgeting
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 249: / Line 249: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Presentation skills
+| style="color:#000000; text-align:left;" | [https://wiki.ubc.ca/Presentation_Skills Presentation skills]
 | style="background-color:#E3FCEF;" | Practical application
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 255: / Line 255: @@
 | style="background-color:#DEEBFF;" | Theory application
 |-
-| style="color:#000000; text-align:left;" | Print Design
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Print_design Print Design]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 261: / Line 261: @@
 | style="background-color:#E3FCEF;" | Practical application
 |- style="color:#172B4D;"
-| style="color:#000000; text-align:left;" | Product Demo
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Product_demonstration Product Demo]
 | style="background-color:#F4F5F7;" | Fundamental awareness
 | style="background-color:#F4F5F7;" | Fundamental awareness
@@ Line 267: / Line 267: @@
 | style="background-color:#FFFAE5; color:#222;" | Limited experience
 |-
-| style="color:#000000; text-align:left;" | Programmatic advertising
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Online_advertising Programmatic advertising]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 273: / Line 273: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Responsive Design
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Responsive_web_design Responsive Design]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 279: / Line 279: @@
 | style="background-color:#DEEBFF;" | Theory application
 |-
-| style="color:#000000; text-align:left;" | Retargeting
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Retargeting Retargeting]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 285: / Line 285: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Scrum
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 291: / Line 291: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | SEO Content (Search Engine Optimisation)
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 297: / Line 297: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | SEO On-Page (Search Engine Optimisation)
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 303: / Line 303: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Social media marketing
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 309: / Line 309: @@
 | style="background-color:#E3FCEF;" | Practical application
 |- style="color:#172B4D;"
-| style="color:#000000; text-align:left;" | Software Roadmap
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Technology_roadmap Software Roadmap]
 | style="background-color:#F4F5F7;" | Fundamental awareness
 | style="background-color:#F4F5F7;" | Fundamental awareness
@@ Line 315: / Line 315: @@
 | style="background-color:#FFFAE5; color:#222;" | Limited experience
 |- style="color:#172B4D;"
-| style="color:#000000; text-align:left;" | UI Design principle
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/User_interface_design UI Design principle]
 | style="background-color:#F4F5F7;" | Fundamental awareness
 | style="background-color:#F4F5F7;" | Fundamental awareness
@@ Line 321: / Line 321: @@
 | style="background-color:#FFFAE5; color:#222;" | Limited experience
 |-
-| style="color:#000000; text-align:left;" | Version Control via Git
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Version_control Version Control via Git]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 327: / Line 327: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Video Editing
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Video_editing Video editing]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 333: / Line 333: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Web Design
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Web_design Web Design]
 | style="background-color:#E3FCEF;" | Practical application
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 339: / Line 339: @@
 | style="background-color:#DEEBFF;" | Theory application
 |- style="background-color:#E3FCEF;"
-| style="background-color:#FFF; color:#000000; text-align:left;" | Web Performance Experience
+| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Web_performance Web Performance Experience]
 | style="background-color:#FFFAE5;" | Limited experience
 | Practical application
@@ Line 345: / Line 345: @@
 | Practical application
 |- style="background-color:#E3FCEF;"
-| style="background-color:#FFF; color:#000000; text-align:left;" | Web Security Experience
+| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Internet_security Web Security Experience]
 | style="background-color:#FFFAE5;" | Limited experience
 | Practical application
@@ Line 351: / Line 351: @@
 | Practical application
 |-
-| style="color:#000000; text-align:left;" | Wireframing
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Website_wireframe Wireframing]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 357: / Line 357: @@
 | style="background-color:#DEEBFF;" | Theory application
 |- style="background-color:#E3FCEF;"
-| style="background-color:#FFF; color:#000000; text-align:left;" | Writing & Editing
+| style="background-color:#FFF; color:#000000; text-align:left;" | [https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Writing & Editing]
 | style="background-color:#FFFAE5;" | Limited experience
 | Practical application
@@ Line 364: / Line 364: @@
 |-
 | style="font-weight:bold; color:#172B4D; text-align:left;" | Frameworks
-| style="color:#000000; text-align:left;" | Scrum
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 384: / Line 384: @@
 |-
 | rowspan="5" style="font-weight:bold; color:#172B4D; text-align:left;" | Languages
-| style="color:#000000; text-align:left;" | CSS
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 390: / Line 390: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | HTML
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 396: / Line 396: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Javascript
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 402: / Line 402: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | PHP
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/PHP PHP]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 408: / Line 408: @@
 | style="background-color:#E3FCEF;" | Practical application
 |- style="color:#172B4D;"
-| style="color:#000000; text-align:left;" | SQL
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SQL SQL]
 | style="background-color:#F4F5F7;" | Fundamental awareness
 | style="background-color:#F4F5F7;" | Fundamental awareness
@@ Line 415: / Line 415: @@
 |-
 | rowspan="2" style="font-weight:bold; color:#172B4D; text-align:left;" | Libraries
-| style="color:#000000; text-align:left;" | Ajax
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Ajax_(programming) Ajax]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 421: / Line 421: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | JQuery
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JQuery JQuery]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 428: / Line 428: @@
 |-
 | rowspan="15" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Configuration
-| style="color:#000000; text-align:left;" | Atlassian Bitbucket
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bitbucket Atlassian Bitbucket]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 434: / Line 434: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | DigitalOcean
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/DigitalOcean DigitalOcean]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 440: / Line 440: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Docker Engine/Container
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Docker_(software) Docker Engine/Container]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 446: / Line 446: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Facebook Business Manager
+| style="color:#000000; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 452: / Line 452: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Facebook Insights
+| style="color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 458: / Line 458: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Google Analytics
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 464: / Line 464: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | InspectJet
+| style="color:#000000; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 470: / Line 470: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | LinkedIn
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/LinkedIn LinkedIn content management]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 476: / Line 476: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Mailchimp
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 482: / Line 482: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | NGINX
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Nginx NGINX]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 488: / Line 488: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Serpstat
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 494: / Line 494: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | SE Ranking
+| style="color:#000000; text-align:left;" | [https://seranking.com/pt/ SE Ranking]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 500: / Line 500: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Twitter
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 506: / Line 506: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Wistia
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Wistia Wistia]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 519: / Line 519: @@
 |- style="background-color:#E3FCEF;"
 | style="font-weight:bold; background-color:#FFF; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Server Administration
-| style="background-color:#FFF; color:#000000; text-align:left;" | WordPress
+| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
 | style="background-color:#FFFAE5;" | Limited experience
 | Practical application
@@ Line 525: / Line 525: @@
 | Practical application
 |-
-| rowspan="55" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Usage<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />
+| rowspan="55" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Usage
-| style="color:#000000; text-align:left;" | Adobe After Effects
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 532: / Line 532: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Adobe Creative Suite
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Creative_Suite Adobe Creative Suite]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 538: / Line 538: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Adobe Illustrator
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 544: / Line 544: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Adobe InDesign
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 550: / Line 550: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Adobe Lightroom
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited Experience
@@ Line 556: / Line 556: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Adobe Photoshop
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited Experience
@@ Line 562: / Line 562: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Adobe Premiere Pro
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited Experience
@@ Line 568: / Line 568: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Adobe XD
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited Experience
@@ Line 574: / Line 574: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Alexa Rank
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited Experience
@@ Line 580: / Line 580: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Atlassian Bitbucket
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bitbucket Atlassian Bitbucket]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 586: / Line 586: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Atlassian Confluence
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 592: / Line 592: @@
 | style="background-color:#DEEBFF;" | Theory application
 |-
-| style="color:#000000; text-align:left;" | Atlassian Jira
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 598: / Line 598: @@
 | style="background-color:#DEEBFF;" | Theory application
 |-
-| style="color:#000000; text-align:left;" | Bing Webmaster Tools
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 604: / Line 604: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | BrowserStack
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/BrowserStack BrowserStack]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 610: / Line 610: @@
 | style="background-color:#DEEBFF;" | Theory application
 |-
-| style="color:#000000; text-align:left;" | Buffer
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 616: / Line 616: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Buzzsumo
+| style="color:#000000; text-align:left;" | [https://buzzsumo.com/ Buzzsumo]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 622: / Line 622: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Countly
+| style="color:#000000; text-align:left;" | [https://count.ly/ Countly]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 628: / Line 628: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Databox
+| style="color:#000000; text-align:left;" | [https://databox.com/ Databox]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 634: / Line 634: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Docker Registry
+| style="color:#000000; text-align:left;" | [https://docs.docker.com/registry/ Docker Registry]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 640: / Line 640: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Facebook Business Manager
+| style="color:#000000; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 646: / Line 646: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Facebook Insights
+| style="color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 652: / Line 652: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Google Ads
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 658: / Line 658: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Google Ads Manager
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 664: / Line 664: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Google Analytics
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 670: / Line 670: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Google Keyword Planner
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 676: / Line 676: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Google Search Console
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 682: / Line 682: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Google Trends
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 688: / Line 688: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Grammarly
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Grammarly Grammarly]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 694: / Line 694: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | GTmetrix PRO
+| style="color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 700: / Line 700: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Hotjar
+| style="color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 706: / Line 706: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Hubspot CMS
+| style="color:#000000; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 712: / Line 712: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Hubspot Marketing
+| style="color:#000000; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 718: / Line 718: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Hubspot Sales Pro
+| style="color:#000000; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 724: / Line 724: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Inspectlet
+| style="color:#000000; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 730: / Line 730: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Instabug
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 736: / Line 736: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Keyshot
+| style="color:#000000; text-align:left;" | [https://www.keyshot.com/ Keyshot]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 742: / Line 742: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | LinkedIn Content Posting & Ads
+| style="color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 748: / Line 748: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Mailchimp
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 754: / Line 754: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | NGINX
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Nginx NGINX]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 760: / Line 760: @@
 | style="background-color:#E3FCEF;" | Practical application
 |- style="background-color:#E3FCEF;"
-| style="background-color:#FFF; color:#000000; text-align:left;" | Proposify
+| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
 | style="background-color:#FFFAE5;" | Limited experience
 | Practical application
@@ Line 766: / Line 766: @@
 | Practical application
 |-
-| style="color:#000000; text-align:left;" | SE Ranking
+| style="color:#000000; text-align:left;" | [https://seranking.com/pt/ SE Ranking]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 772: / Line 772: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | SEMrush
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SEMrush SEMrush]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 778: / Line 778: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | SpyFu
+| style="color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 784: / Line 784: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | SurveyMonkey
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 790: / Line 790: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Transifex
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Transifex Transifex]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 796: / Line 796: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Twitter Content Posting & Ads
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter Content Posting & Ads]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 802: / Line 802: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Ubersuggest
+| style="color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 808: / Line 808: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | UseResponse
+| style="color:#000000; text-align:left;" | [https://www.useresponse.com/ UseResponse]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 814: / Line 814: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Visual Studio Code
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Visual_Studio_Code Visual Studio Code]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 820: / Line 820: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Wistia
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Wistia Wistia]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 826: / Line 826: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Wordpress
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
 | style="background-color:#E3FCEF;" | Practical application
 | style="background-color:#E3FCEF;" | Practical application
@@ Line 832: / Line 832: @@
 | style="background-color:#DEEBFF;" | Theory application
 |- style="background-color:#E3FCEF;"
-| style="background-color:#FFF; color:#000000; text-align:left;" | WP Manage
+| style="background-color:#FFF; color:#000000; text-align:left;" | [https://managewp.com/ WP Manage]
 | Practical application
 | Practical application
@@ Line 838: / Line 838: @@
 | Practical application
 |-
-| style="color:#000000; text-align:left;" | Yandex Webmaster
+| style="color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 844: / Line 844: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Yoast SEO
+| style="color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience
@@ Line 850: / Line 850: @@
 | style="background-color:#E3FCEF;" | Practical application
 |-
-| style="color:#000000; text-align:left;" | Zapier
+| style="color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Zapier Zapier]
 | style="background-color:#FFFAE5;" | Limited experience
 | style="background-color:#FFFAE5;" | Limited experience