Marketing Management: Difference between revisions

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(Combined General and Specific Knowledge (KAI))
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= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the position =


<div class="center">
<div class="center">
{| class="wikitable" style="text-align:center; background-color:#FFF; color:#222;"
{| class="wikitable" style="text-align:center; background-color:#FFF; color:#222;"
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
Line 124: Line 129:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Digital Marketing Design
| style="color:#000000; text-align:left;" | Digital Marketing Design
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
Line 130: Line 135:
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|-
| style="color:#5E6C84; text-align:left;" | Email marketing
| style="color:#000000; text-align:left;" | Email marketing
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 136: Line 141:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Email Studio
| style="color:#000000; text-align:left;" | Email Studio
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 142: Line 147:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Focus groups
| style="color:#000000; text-align:left;" | Focus groups
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 148: Line 153:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#5E6C84; text-align:left;" | Graphic design
| style="color:#000000; text-align:left;" | Graphic design
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 154: Line 159:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Image File Formats
| style="color:#000000; text-align:left;" | Image File Formats
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
Line 160: Line 165:
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|-
| style="color:#0052CC; text-align:left;" | Image optimization techniques
| style="color:#000000; text-align:left;" | Image optimization techniques
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
Line 166: Line 171:
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|-
| style="color:#0052CC; text-align:left;" | Information Architecture
| style="color:#000000; text-align:left;" | Information Architecture
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
Line 172: Line 177:
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|-
| style="color:#0052CC; text-align:left;" | Interaction Design
| style="color:#000000; text-align:left;" | Interaction Design
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 178: Line 183:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Interface Design
| style="color:#000000; text-align:left;" | Interface Design
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#5E6C84; text-align:left;" | Kanban
| style="color:#000000; text-align:left;" | Kanban
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#5E6C84; text-align:left;" | KPIs
| style="color:#000000; text-align:left;" | KPIs
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 196: Line 201:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#5E6C84; text-align:left;" | Lead management
| style="color:#000000; text-align:left;" | Lead management
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 202: Line 207:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Logo and Brand Identity Design
| style="color:#000000; text-align:left;" | Logo and Brand Identity Design
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="color:#172B4D;"
|- style="color:#172B4D;"
| style="text-align:left;" | Marketing Automation
| style="color:#000000; text-align:left;" | Marketing Automation
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
Line 214: Line 219:
| style="background-color:#FFFAE5; color:#222;" | Limited experience
| style="background-color:#FFFAE5; color:#222;" | Limited experience
|-
|-
| style="color:#5E6C84; text-align:left;" | Marketing research
| style="color:#000000; text-align:left;" | Marketing research
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#5E6C84; text-align:left;" | Marketing strategy
| style="color:#000000; text-align:left;" | Marketing strategy
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 226: Line 231:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="color:#172B4D;"
|- style="color:#172B4D;"
| style="text-align:left;" | MoSCoW method
| style="color:#000000; text-align:left;" | MoSCoW method
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
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| style="background-color:#FFFAE5; color:#222;" | Limited experience
| style="background-color:#FFFAE5; color:#222;" | Limited experience
|-
|-
| style="color:#5E6C84; text-align:left;" | Online advertising
| style="color:#000000; text-align:left;" | Online advertising
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#5E6C84; text-align:left;" | Planning & budgeting
| style="color:#000000; text-align:left;" | Planning & budgeting
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Presentation skills
| style="color:#000000; text-align:left;" | Presentation skills
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
Line 250: Line 255:
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|-
| style="color:#0052CC; text-align:left;" | Print Design
| style="color:#000000; text-align:left;" | Print Design
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="color:#172B4D;"
|- style="color:#172B4D;"
| style="text-align:left;" | Product Demo
| style="color:#000000; text-align:left;" | Product Demo
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
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| style="background-color:#FFFAE5; color:#222;" | Limited experience
| style="background-color:#FFFAE5; color:#222;" | Limited experience
|-
|-
| style="color:#172B4D; text-align:left;" | Programmatic advertising
| style="color:#000000; text-align:left;" | Programmatic advertising
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Responsive Design
| style="color:#000000; text-align:left;" | Responsive Design
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|-
| style="color:#172B4D; text-align:left;" | Retargeting
| style="color:#000000; text-align:left;" | Retargeting
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Scrum
| style="color:#000000; text-align:left;" | Scrum
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | SEO Content (Search Engine Optimisation)
| style="color:#000000; text-align:left;" | SEO Content (Search Engine Optimisation)
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | SEO On-Page (Search Engine Optimisation)
| style="color:#000000; text-align:left;" | SEO On-Page (Search Engine Optimisation)
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Social media marketing
| style="color:#000000; text-align:left;" | Social media marketing
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="color:#172B4D;"
|- style="color:#172B4D;"
| style="text-align:left;" | Software Roadmap
| style="color:#000000; text-align:left;" | Software Roadmap
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
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| style="background-color:#FFFAE5; color:#222;" | Limited experience
| style="background-color:#FFFAE5; color:#222;" | Limited experience
|- style="color:#172B4D;"
|- style="color:#172B4D;"
| style="color:#0052CC; text-align:left;" | UI Design principle
| style="color:#000000; text-align:left;" | UI Design principle
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
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| style="background-color:#FFFAE5; color:#222;" | Limited experience
| style="background-color:#FFFAE5; color:#222;" | Limited experience
|-
|-
| style="color:#0052CC; text-align:left;" | Version Control via Git
| style="color:#000000; text-align:left;" | Version Control via Git
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Video Editing
| style="color:#000000; text-align:left;" | Video Editing
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Web Design
| style="color:#000000; text-align:left;" | Web Design
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|- style="background-color:#E3FCEF;"
|- style="background-color:#E3FCEF;"
| style="background-color:#FFF; color:#0052CC; text-align:left;" | Web Performance Experience
| style="background-color:#FFF; color:#000000; text-align:left;" | Web Performance Experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
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| Practical application
| Practical application
|- style="background-color:#E3FCEF;"
|- style="background-color:#E3FCEF;"
| style="background-color:#FFF; color:#0052CC; text-align:left;" | Web Security Experience
| style="background-color:#FFF; color:#000000; text-align:left;" | Web Security Experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
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| Practical application
| Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Wireframing
| style="color:#000000; text-align:left;" | Wireframing
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|- style="background-color:#E3FCEF;"
|- style="background-color:#E3FCEF;"
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Writing & Editing
| style="background-color:#FFF; color:#000000; text-align:left;" | Writing & Editing
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
Line 359: Line 364:
|-
|-
| style="font-weight:bold; color:#172B4D; text-align:left;" | Frameworks
| style="font-weight:bold; color:#172B4D; text-align:left;" | Frameworks
| style="color:#0052CC; text-align:left;" | Scrum
| style="color:#000000; text-align:left;" | Scrum
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 366: Line 371:
|-
|-
| rowspan="2" style="font-weight:bold; text-align:left;" | Languages (idioms)
| rowspan="2" style="font-weight:bold; text-align:left;" | Languages (idioms)
| style="color:#172B4D; text-align:left;" | Business English - Spoken
| style="color:#000000; text-align:left;" | Business English - Spoken
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|-
| style="color:#172B4D; text-align:left;" | Business English - Written
| style="color:#000000; text-align:left;" | Business English - Written
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
Line 379: Line 384:
|-
|-
| rowspan="5" style="font-weight:bold; color:#172B4D; text-align:left;" | Languages
| rowspan="5" style="font-weight:bold; color:#172B4D; text-align:left;" | Languages
| style="color:#0052CC; text-align:left;" | CSS
| style="color:#000000; text-align:left;" | CSS
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | HTML
| style="color:#000000; text-align:left;" | HTML
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 391: Line 396:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Javascript
| style="color:#000000; text-align:left;" | Javascript
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | PHP
| style="color:#000000; text-align:left;" | PHP
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 403: Line 408:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="color:#172B4D;"
|- style="color:#172B4D;"
| style="color:#0052CC; text-align:left;" | SQL
| style="color:#000000; text-align:left;" | SQL
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
| style="background-color:#F4F5F7;" | Fundamental awareness
Line 410: Line 415:
|-
|-
| rowspan="2" style="font-weight:bold; color:#172B4D; text-align:left;" | Libraries
| rowspan="2" style="font-weight:bold; color:#172B4D; text-align:left;" | Libraries
| style="color:#0052CC; text-align:left;" | Ajax
| style="color:#000000; text-align:left;" | Ajax
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 416: Line 421:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | JQuery
| style="color:#000000; text-align:left;" | JQuery
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 423: Line 428:
|-
|-
| rowspan="15" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Configuration
| rowspan="15" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Configuration
| style="color:#0052CC; text-align:left;" | Atlassian Bitbucket
| style="color:#000000; text-align:left;" | Atlassian Bitbucket
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 429: Line 434:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | DigitalOcean
| style="color:#000000; text-align:left;" | DigitalOcean
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 435: Line 440:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Docker Engine/Container
| style="color:#000000; text-align:left;" | Docker Engine/Container
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 441: Line 446:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Facebook Business Manager
| style="color:#000000; text-align:left;" | Facebook Business Manager
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 447: Line 452:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Facebook Insights
| style="color:#000000; text-align:left;" | Facebook Insights
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 453: Line 458:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Google Analytics
| style="color:#000000; text-align:left;" | Google Analytics
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 459: Line 464:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | InspectJet
| style="color:#000000; text-align:left;" | InspectJet
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 465: Line 470:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | LinkedIn
| style="color:#000000; text-align:left;" | LinkedIn
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 471: Line 476:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Mailchimp
| style="color:#000000; text-align:left;" | Mailchimp
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 477: Line 482:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | NGINX
| style="color:#000000; text-align:left;" | NGINX
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 483: Line 488:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Serpstat
| style="color:#000000; text-align:left;" | Serpstat
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 489: Line 494:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | SE Ranking
| style="color:#000000; text-align:left;" | SE Ranking
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 495: Line 500:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Twitter
| style="color:#000000; text-align:left;" | Twitter
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 501: Line 506:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Wistia
| style="color:#000000; text-align:left;" | Wistia
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 507: Line 512:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#E3FCEF;"
|- style="background-color:#E3FCEF;"
| style="background-color:#FFF; color:#172B4D; text-align:left;" | WordPress
| style="background-color:#FFF; color:#000000; text-align:left;" | WordPress
| Practical application
| Practical application
| Practical application
| Practical application
Line 514: Line 519:
|- style="background-color:#E3FCEF;"
|- style="background-color:#E3FCEF;"
| style="font-weight:bold; background-color:#FFF; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Server Administration
| style="font-weight:bold; background-color:#FFF; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Server Administration
| style="background-color:#FFF; color:#0052CC; text-align:left;" | WordPress
| style="background-color:#FFF; color:#000000; text-align:left;" | WordPress
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
Line 521: Line 526:
|-
|-
| rowspan="55" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Usage<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />
| rowspan="55" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Usage<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />
| style="color:#172B4D; text-align:left;" | Adobe After Effects
| style="color:#000000; text-align:left;" | Adobe After Effects
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 527: Line 532:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Adobe Creative Suite
| style="color:#000000; text-align:left;" | Adobe Creative Suite
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 533: Line 538:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Adobe Illustrator
| style="color:#000000; text-align:left;" | Adobe Illustrator
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 539: Line 544:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Adobe InDesign
| style="color:#000000; text-align:left;" | Adobe InDesign
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 545: Line 550:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Adobe Lightroom
| style="color:#000000; text-align:left;" | Adobe Lightroom
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited Experience
| style="background-color:#FFFAE5;" | Limited Experience
Line 551: Line 556:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Adobe Photoshop
| style="color:#000000; text-align:left;" | Adobe Photoshop
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited Experience
| style="background-color:#FFFAE5;" | Limited Experience
Line 557: Line 562:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Adobe Premiere Pro
| style="color:#000000; text-align:left;" | Adobe Premiere Pro
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited Experience
| style="background-color:#FFFAE5;" | Limited Experience
Line 563: Line 568:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Adobe XD
| style="color:#000000; text-align:left;" | Adobe XD
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited Experience
| style="background-color:#FFFAE5;" | Limited Experience
Line 569: Line 574:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Alexa Rank
| style="color:#000000; text-align:left;" | Alexa Rank
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited Experience
| style="background-color:#FFFAE5;" | Limited Experience
Line 575: Line 580:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Atlassian Bitbucket
| style="color:#000000; text-align:left;" | Atlassian Bitbucket
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 581: Line 586:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Atlassian Confluence
| style="color:#000000; text-align:left;" | Atlassian Confluence
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|-
| style="color:#172B4D; text-align:left;" | Atlassian Jira
| style="color:#000000; text-align:left;" | Atlassian Jira
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|-
| style="color:#172B4D; text-align:left;" | Bing Webmaster Tools
| style="color:#000000; text-align:left;" | Bing Webmaster Tools
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 599: Line 604:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | BrowserStack
| style="color:#000000; text-align:left;" | BrowserStack
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 605: Line 610:
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|-
|-
| style="color:#172B4D; text-align:left;" | Buffer
| style="color:#000000; text-align:left;" | Buffer
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 611: Line 616:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Buzzsumo
| style="color:#000000; text-align:left;" | Buzzsumo
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 617: Line 622:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Countly
| style="color:#000000; text-align:left;" | Countly
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 623: Line 628:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Databox
| style="color:#000000; text-align:left;" | Databox
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 629: Line 634:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Docker Registry
| style="color:#000000; text-align:left;" | Docker Registry
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 635: Line 640:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Facebook Business Manager
| style="color:#000000; text-align:left;" | Facebook Business Manager
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 641: Line 646:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Facebook Insights
| style="color:#000000; text-align:left;" | Facebook Insights
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 647: Line 652:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Google Ads
| style="color:#000000; text-align:left;" | Google Ads
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 653: Line 658:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Google Ads Manager
| style="color:#000000; text-align:left;" | Google Ads Manager
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 659: Line 664:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Google Analytics
| style="color:#000000; text-align:left;" | Google Analytics
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 665: Line 670:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Google Keyword Planner
| style="color:#000000; text-align:left;" | Google Keyword Planner
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 671: Line 676:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Google Search Console
| style="color:#000000; text-align:left;" | Google Search Console
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 677: Line 682:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Google Trends
| style="color:#000000; text-align:left;" | Google Trends
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 683: Line 688:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Grammarly
| style="color:#000000; text-align:left;" | Grammarly
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 689: Line 694:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | GTmetrix PRO
| style="color:#000000; text-align:left;" | GTmetrix PRO
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 695: Line 700:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Hotjar
| style="color:#000000; text-align:left;" | Hotjar
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 701: Line 706:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Hubspot CMS
| style="color:#000000; text-align:left;" | Hubspot CMS
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 707: Line 712:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Hubspot Marketing
| style="color:#000000; text-align:left;" | Hubspot Marketing
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 713: Line 718:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Hubspot Sales Pro
| style="color:#000000; text-align:left;" | Hubspot Sales Pro
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 719: Line 724:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Inspectlet
| style="color:#000000; text-align:left;" | Inspectlet
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 725: Line 730:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Instabug
| style="color:#000000; text-align:left;" | Instabug
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 731: Line 736:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Keyshot
| style="color:#000000; text-align:left;" | Keyshot
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 737: Line 742:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | LinkedIn Content Posting & Ads
| style="color:#000000; text-align:left;" | LinkedIn Content Posting & Ads
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 743: Line 748:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Mailchimp
| style="color:#000000; text-align:left;" | Mailchimp
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 749: Line 754:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | NGINX
| style="color:#000000; text-align:left;" | NGINX
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 755: Line 760:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#E3FCEF;"
|- style="background-color:#E3FCEF;"
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Proposify
| style="background-color:#FFF; color:#000000; text-align:left;" | Proposify
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
Line 761: Line 766:
| Practical application
| Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | SE Ranking
| style="color:#000000; text-align:left;" | SE Ranking
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 767: Line 772:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | SEMrush
| style="color:#000000; text-align:left;" | SEMrush
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 773: Line 778:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | SpyFu
| style="color:#000000; text-align:left;" | SpyFu
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | SurveyMonkey
| style="color:#000000; text-align:left;" | SurveyMonkey
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 785: Line 790:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Transifex
| style="color:#000000; text-align:left;" | Transifex
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 791: Line 796:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Twitter Content Posting & Ads
| style="color:#000000; text-align:left;" | Twitter Content Posting & Ads
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 797: Line 802:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Ubersuggest
| style="color:#000000; text-align:left;" | Ubersuggest
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 803: Line 808:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | UseResponse
| style="color:#000000; text-align:left;" | UseResponse
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 809: Line 814:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#0052CC; text-align:left;" | Visual Studio Code
| style="color:#000000; text-align:left;" | Visual Studio Code
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 815: Line 820:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Wistia
| style="color:#000000; text-align:left;" | Wistia
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 821: Line 826:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Wordpress
| style="color:#000000; text-align:left;" | Wordpress
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
Line 827: Line 832:
| style="background-color:#DEEBFF;" | Theory application
| style="background-color:#DEEBFF;" | Theory application
|- style="background-color:#E3FCEF;"
|- style="background-color:#E3FCEF;"
| style="background-color:#FFF; color:#172B4D; text-align:left;" | WP Manage
| style="background-color:#FFF; color:#000000; text-align:left;" | WP Manage
| Practical application
| Practical application
| Practical application
| Practical application
Line 833: Line 838:
| Practical application
| Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Yandex Webmaster
| style="color:#000000; text-align:left;" | Yandex Webmaster
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 839: Line 844:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Yoast SEO
| style="color:#000000; text-align:left;" | Yoast SEO
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 845: Line 850:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="color:#172B4D; text-align:left;" | Zapier
| style="color:#000000; text-align:left;" | Zapier
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
Line 851: Line 856:
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|}
|}
</div>
</div>

Revision as of 12:39, 10 December 2020

The positions in this framework play a crucial role in improving client services management by establishing and maintaining successful, long-lasting partnerships and thorough brand delivery of clients’ white-labels. You have a cross-team collaboration in order to successfully generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.

In order to progress in our development path and Level Up, our Marketing Managers must:


Subordinates of this position

Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Management Level
1 2 3 4
Coordinator 2.450 2.955 3.900 4.985
Manager 4.500 5.005 5.950 7.035
Sr. Manager 6.000 6.505 7.450 8.535
Head of 8.000 8.505 9.705 11.705


KAI of the position

Type Knowledge Decription Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4
Concepts / Methodologies


A/B Split Testing Fundamental awareness Fundamental awareness Limited experience Limited experience
Balanced Scorecard Limited experience Limited experience Practical application Practical application
Business Process Optimisation Limited experience Limited experience Practical application Practical application
Buyer Personas Limited experience Practical application Practical application Theory application
Distribution channel Limited experience Limited experience Practical application Practical application
Content Marketing Limited experience Limited experience Practical application Practical application
Copywriting & content writing Limited experience Limited experience Practical application Practical application
Conversion Rate Optimization (CRO) Limited experience Limited experience Practical application Practical application
Data collection / Statistics & Data Analytics Limited experience Limited experience Practical application Practical application
Data science and analytics (KPIs) Limited experience Limited experience Practical application Practical application
Digital Marketing Design Practical application Practical application Theory application Theory application
Email marketing Limited experience Limited experience Practical application Practical application
Email Studio Limited experience Limited experience Practical application Practical application
Focus groups Limited experience Limited experience Practical application Practical application
Graphic design Limited experience Limited experience Practical application Practical application
Image File Formats Limited experience Practical application Theory application Theory application
Image optimization techniques Limited experience Practical application Theory application Theory application
Information Architecture Limited experience Practical application Theory application Theory application
Interaction Design Limited experience Limited experience Practical application Practical application
Interface Design Limited experience Limited experience Practical application Practical application
Kanban Limited experience Limited experience Practical application Practical application
KPIs Limited experience Limited experience Practical application Practical application
Lead management Limited experience Limited experience Practical application Practical application
Logo and Brand Identity Design Limited experience Limited experience Practical application Practical application
Marketing Automation Fundamental awareness Fundamental awareness Limited experience Limited experience
Marketing research Limited experience Limited experience Practical application Practical application
Marketing strategy Limited experience Limited experience Practical application Practical application
MoSCoW method Fundamental awareness Fundamental awareness Limited experience Limited experience
Online advertising Limited experience Limited experience Practical application Practical application
Planning & budgeting Limited experience Limited experience Practical application Practical application
Presentation skills Practical application Practical application Theory application Theory application
Print Design Limited experience Limited experience Practical application Practical application
Product Demo Fundamental awareness Fundamental awareness Limited experience Limited experience
Programmatic advertising Limited experience Limited experience Practical application Practical application
Responsive Design Limited experience Practical application Theory application Theory application
Retargeting Limited experience Limited experience Practical application Practical application
Scrum Limited experience Limited experience Practical application Practical application
SEO Content (Search Engine Optimisation) Limited experience Limited experience Practical application Practical application
SEO On-Page (Search Engine Optimisation) Limited experience Limited experience Practical application Practical application
Social media marketing Limited experience Limited experience Practical application Practical application
Software Roadmap Fundamental awareness Fundamental awareness Limited experience Limited experience
UI Design principle Fundamental awareness Fundamental awareness Limited experience Limited experience
Version Control via Git Limited experience Limited experience Practical application Practical application
Video Editing Limited experience Limited experience Practical application Practical application
Web Design Practical application Practical application Theory application Theory application
Web Performance Experience Limited experience Practical application Practical application Practical application
Web Security Experience Limited experience Practical application Practical application Practical application
Wireframing Limited experience Practical application Theory application Theory application
Writing & Editing Limited experience Practical application Practical application Practical application
Frameworks Scrum Limited experience Limited experience Practical application Practical application
Languages (idioms) Business English - Spoken Practical application Practical application Theory application Theory application
Business English - Written Practical application Practical application Theory application Theory application
Languages CSS Limited experience Limited experience Practical application Practical application
HTML Limited experience Limited experience Practical application Practical application
Javascript Limited experience Limited experience Practical application Practical application
PHP Limited experience Limited experience Practical application Practical application
SQL Fundamental awareness Fundamental awareness Limited experience Limited experience
Libraries Ajax Limited experience Limited experience Practical application Practical application
JQuery Limited experience Limited experience Practical application Practical application
Softwares/Tools/Platforms - Configuration Atlassian Bitbucket Limited experience Limited experience Practical application Practical application
DigitalOcean Limited experience Limited experience Practical application Practical application
Docker Engine/Container Limited experience Limited experience Practical application Practical application
Facebook Business Manager Limited experience Limited experience Practical application Practical application
Facebook Insights Limited experience Limited experience Practical application Practical application
Google Analytics Limited experience Limited experience Practical application Practical application
InspectJet Limited experience Limited experience Practical application Practical application
LinkedIn Limited experience Limited experience Practical application Practical application
Mailchimp Limited experience Limited experience Practical application Practical application
NGINX Limited experience Limited experience Practical application Practical application
Serpstat Limited experience Limited experience Practical application Practical application
SE Ranking Limited experience Limited experience Practical application Practical application
Twitter Limited experience Limited experience Practical application Practical application
Wistia Limited experience Limited experience Practical application Practical application
WordPress Practical application Practical application Practical application Practical application
Softwares/Tools/Platforms - Server Administration WordPress Limited experience Practical application Practical application Practical application
Softwares/Tools/Platforms - Usage



















































Adobe After Effects Limited experience Limited experience Practical application Practical application
Adobe Creative Suite Limited experience Limited experience Practical application Practical application
Adobe Illustrator Limited experience Limited experience Practical application Practical application
Adobe InDesign Limited experience Limited experience Practical application Practical application
Adobe Lightroom Limited experience Limited Experience Practical application Practical application
Adobe Photoshop Limited experience Limited Experience Practical application Practical application
Adobe Premiere Pro Limited experience Limited Experience Practical application Practical application
Adobe XD Limited experience Limited Experience Practical application Practical application
Alexa Rank Limited experience Limited Experience Practical application Practical application
Atlassian Bitbucket Limited experience Limited experience Practical application Practical application
Atlassian Confluence Limited experience Practical application Theory application Theory application
Atlassian Jira Limited experience Practical application Theory application Theory application
Bing Webmaster Tools Limited experience Limited experience Practical application Practical application
BrowserStack Limited experience Limited experience Practical application Theory application
Buffer Limited experience Limited experience Practical application Practical application
Buzzsumo Limited experience Limited experience Practical application Practical application
Countly Limited experience Limited experience Practical application Practical application
Databox Limited experience Limited experience Practical application Practical application
Docker Registry Limited experience Limited experience Practical application Practical application
Facebook Business Manager Limited experience Limited experience Practical application Practical application
Facebook Insights Limited experience Limited experience Practical application Practical application
Google Ads Limited experience Limited experience Practical application Practical application
Google Ads Manager Limited experience Limited experience Practical application Practical application
Google Analytics Limited experience Limited experience Practical application Practical application
Google Keyword Planner Limited experience Limited experience Practical application Practical application
Google Search Console Limited experience Limited experience Practical application Practical application
Google Trends Limited experience Limited experience Practical application Practical application
Grammarly Limited experience Limited experience Practical application Practical application
GTmetrix PRO Limited experience Limited experience Practical application Practical application
Hotjar Limited experience Limited experience Practical application Practical application
Hubspot CMS Limited experience Limited experience Practical application Practical application
Hubspot Marketing Limited experience Limited experience Practical application Practical application
Hubspot Sales Pro Limited experience Limited experience Practical application Practical application
Inspectlet Limited experience Limited experience Practical application Practical application
Instabug Limited experience Limited experience Practical application Practical application
Keyshot Limited experience Limited experience Practical application Practical application
LinkedIn Content Posting & Ads Limited experience Limited experience Practical application Practical application
Mailchimp Limited experience Limited experience Practical application Practical application
NGINX Limited experience Limited experience Practical application Practical application
Proposify Limited experience Practical application Practical application Practical application
SE Ranking Limited experience Limited experience Practical application Practical application
SEMrush Limited experience Limited experience Practical application Practical application
SpyFu Limited experience Limited experience Practical application Practical application
SurveyMonkey Limited experience Limited experience Practical application Practical application
Transifex Limited experience Limited experience Practical application Practical application
Twitter Content Posting & Ads Limited experience Limited experience Practical application Practical application
Ubersuggest Limited experience Limited experience Practical application Practical application
UseResponse Limited experience Limited experience Practical application Practical application
Visual Studio Code Limited experience Limited experience Practical application Practical application
Wistia Limited experience Limited experience Practical application Practical application
Wordpress Practical application Practical application Theory application Theory application
WP Manage Practical application Practical application Practical application Practical application
Yandex Webmaster Limited experience Limited experience Practical application Practical application
Yoast SEO Limited experience Limited experience Practical application Practical application
Zapier Limited experience Limited experience Practical application Practical application