Marketing Management: Difference between revisions
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(Combined General and Specific Knowledge (KAI)) |
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<div class="center"> | |||
{| class="wikitable" style="text-align:center; background-color:#FFF; color:#222;" | |||
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;" | |||
! rowspan="2" | Type | |||
! rowspan="2" | Knowledge Decription | |||
! colspan="4" | Minimum Grade to acquire Level X | |||
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;" | |||
| Level 1 | |||
| Level 2 | |||
| Level 3 | |||
| Level 4 | |||
|- style="color:#000000;" | |||
| rowspan="49" style="font-weight:bold; text-align:left;" | Concepts / Methodologies<br /><br /><br /> | |||
| style="text-align:left;" | A/B Split Testing | |||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | |||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
|- | |||
| style="color:#000000; text-align:left;" | Balanced Scorecard | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#000000; text-align:left;" | Business Process Optimisation | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#000000; text-align:left;" | Buyer Personas | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#000000; text-align:left;" | Distribution channel | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#000000; text-align:left;" | Content Marketing | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#000000; text-align:left;" | Copywriting & content writing | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#000000; text-align:left;" | Conversion Rate Optimization (CRO) | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#000000;" | Data collection / Statistics & Data Analytics | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#000000; text-align:left;" | Data science and analytics (KPIs) | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Digital Marketing Design | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#5E6C84; text-align:left;" | Email marketing | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Email Studio | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Focus groups | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#5E6C84; text-align:left;" | Graphic design | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Image File Formats | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Image optimization techniques | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Information Architecture | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Interaction Design | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Interface Design | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#5E6C84; text-align:left;" | Kanban | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#5E6C84; text-align:left;" | KPIs | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#5E6C84; text-align:left;" | Lead management | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Logo and Brand Identity Design | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- style="color:#172B4D;" | |||
| style="text-align:left;" | Marketing Automation | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
|- | |||
| style="color:#5E6C84; text-align:left;" | Marketing research | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#5E6C84; text-align:left;" | Marketing strategy | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- style="color:#172B4D;" | |||
| style="text-align:left;" | MoSCoW method | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
|- | |||
| style="color:#5E6C84; text-align:left;" | Online advertising | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#5E6C84; text-align:left;" | Planning & budgeting | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Presentation skills | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Print Design | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- style="color:#172B4D;" | |||
| style="text-align:left;" | Product Demo | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Programmatic advertising | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Responsive Design | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Retargeting | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Scrum | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | SEO Content (Search Engine Optimisation) | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | SEO On-Page (Search Engine Optimisation) | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Social media marketing | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- style="color:#172B4D;" | |||
| style="text-align:left;" | Software Roadmap | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
|- style="color:#172B4D;" | |||
| style="color:#0052CC; text-align:left;" | UI Design principle | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Version Control via Git | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Video Editing | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Web Design | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- style="background-color:#E3FCEF;" | |||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | Web Performance Experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| Practical application | |||
| Practical application | |||
| Practical application | |||
|- style="background-color:#E3FCEF;" | |||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | Web Security Experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| Practical application | |||
| Practical application | |||
| Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Wireframing | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- style="background-color:#E3FCEF;" | |||
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Writing & Editing | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| Practical application | |||
| Practical application | |||
| Practical application | |||
|- | |||
| style="font-weight:bold; color:#172B4D; text-align:left;" | Frameworks | |||
| style="color:#0052CC; text-align:left;" | Scrum | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| rowspan="2" style="font-weight:bold; text-align:left;" | Languages (idioms) | |||
| style="color:#172B4D; text-align:left;" | Business English - Spoken | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Business English - Written | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| rowspan="5" style="font-weight:bold; color:#172B4D; text-align:left;" | Languages | |||
| style="color:#0052CC; text-align:left;" | CSS | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | HTML | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Javascript | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | PHP | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- style="color:#172B4D;" | |||
| style="color:#0052CC; text-align:left;" | SQL | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#F4F5F7;" | Fundamental awareness | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | |||
|- | |||
| rowspan="2" style="font-weight:bold; color:#172B4D; text-align:left;" | Libraries | |||
| style="color:#0052CC; text-align:left;" | Ajax | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | JQuery | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| rowspan="15" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Configuration | |||
| style="color:#0052CC; text-align:left;" | Atlassian Bitbucket | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | DigitalOcean | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Docker Engine/Container | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Facebook Business Manager | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Facebook Insights | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Google Analytics | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | InspectJet | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | LinkedIn | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Mailchimp | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | NGINX | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Serpstat | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | SE Ranking | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Twitter | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Wistia | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- style="background-color:#E3FCEF;" | |||
| style="background-color:#FFF; color:#172B4D; text-align:left;" | WordPress | |||
| Practical application | |||
| Practical application | |||
| Practical application | |||
| Practical application | |||
|- style="background-color:#E3FCEF;" | |||
| style="font-weight:bold; background-color:#FFF; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Server Administration | |||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | WordPress | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| Practical application | |||
| Practical application | |||
| Practical application | |||
|- | |||
| rowspan="55" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Usage<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> | |||
| style="color:#172B4D; text-align:left;" | Adobe After Effects | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Adobe Creative Suite | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Adobe Illustrator | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Adobe InDesign | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Adobe Lightroom | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited Experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Adobe Photoshop | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited Experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Adobe Premiere Pro | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited Experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Adobe XD | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited Experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Alexa Rank | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited Experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Atlassian Bitbucket | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Atlassian Confluence | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Atlassian Jira | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Bing Webmaster Tools | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | BrowserStack | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Buffer | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Buzzsumo | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Countly | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Databox | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Docker Registry | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Facebook Business Manager | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Facebook Insights | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Google Ads | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Google Ads Manager | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Google Analytics | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Google Keyword Planner | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Google Search Console | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Google Trends | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Grammarly | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | GTmetrix PRO | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Hotjar | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Hubspot CMS | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Hubspot Marketing | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Hubspot Sales Pro | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Inspectlet | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Instabug | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Keyshot | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | LinkedIn Content Posting & Ads | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Mailchimp | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | NGINX | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- style="background-color:#E3FCEF;" | |||
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Proposify | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| Practical application | |||
| Practical application | |||
| Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | SE Ranking | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | SEMrush | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | SpyFu | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | SurveyMonkey | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Transifex | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Twitter Content Posting & Ads | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Ubersuggest | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | UseResponse | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#0052CC; text-align:left;" | Visual Studio Code | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Wistia | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Wordpress | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
| style="background-color:#DEEBFF;" | Theory application | |||
|- style="background-color:#E3FCEF;" | |||
| style="background-color:#FFF; color:#172B4D; text-align:left;" | WP Manage | |||
| Practical application | |||
| Practical application | |||
| Practical application | |||
| Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Yandex Webmaster | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Yoast SEO | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|- | |||
| style="color:#172B4D; text-align:left;" | Zapier | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
|} | |||
</div> | </div> | ||
Revision as of 12:38, 10 December 2020
The positions in this framework play a crucial role in improving client services management by establishing and maintaining successful, long-lasting partnerships and thorough brand delivery of clients’ white-labels. You have a cross-team collaboration in order to successfully generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.
In order to progress in our development path and Level Up, our Marketing Managers must:
- Meet the criteria of the Level Chart for Management Path
Subordinates of this position
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Marketing Management | Level | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| Coordinator | 2.450 | 2.955 | 3.900 | 4.985 |
| Manager | 4.500 | 5.005 | 5.950 | 7.035 |
| Sr. Manager | 6.000 | 6.505 | 7.450 | 8.535 |
| Head of | 8.000 | 8.505 | 9.705 | 11.705 |
| Type | Knowledge Decription | Minimum Grade to acquire Level X | |||
|---|---|---|---|---|---|
| Level 1 | Level 2 | Level 3 | Level 4 | ||
| Concepts / Methodologies |
A/B Split Testing | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Balanced Scorecard | Limited experience | Limited experience | Practical application | Practical application | |
| Business Process Optimisation | Limited experience | Limited experience | Practical application | Practical application | |
| Buyer Personas | Limited experience | Practical application | Practical application | Theory application | |
| Distribution channel | Limited experience | Limited experience | Practical application | Practical application | |
| Content Marketing | Limited experience | Limited experience | Practical application | Practical application | |
| Copywriting & content writing | Limited experience | Limited experience | Practical application | Practical application | |
| Conversion Rate Optimization (CRO) | Limited experience | Limited experience | Practical application | Practical application | |
| Data collection / Statistics & Data Analytics | Limited experience | Limited experience | Practical application | Practical application | |
| Data science and analytics (KPIs) | Limited experience | Limited experience | Practical application | Practical application | |
| Digital Marketing Design | Practical application | Practical application | Theory application | Theory application | |
| Email marketing | Limited experience | Limited experience | Practical application | Practical application | |
| Email Studio | Limited experience | Limited experience | Practical application | Practical application | |
| Focus groups | Limited experience | Limited experience | Practical application | Practical application | |
| Graphic design | Limited experience | Limited experience | Practical application | Practical application | |
| Image File Formats | Limited experience | Practical application | Theory application | Theory application | |
| Image optimization techniques | Limited experience | Practical application | Theory application | Theory application | |
| Information Architecture | Limited experience | Practical application | Theory application | Theory application | |
| Interaction Design | Limited experience | Limited experience | Practical application | Practical application | |
| Interface Design | Limited experience | Limited experience | Practical application | Practical application | |
| Kanban | Limited experience | Limited experience | Practical application | Practical application | |
| KPIs | Limited experience | Limited experience | Practical application | Practical application | |
| Lead management | Limited experience | Limited experience | Practical application | Practical application | |
| Logo and Brand Identity Design | Limited experience | Limited experience | Practical application | Practical application | |
| Marketing Automation | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| Marketing research | Limited experience | Limited experience | Practical application | Practical application | |
| Marketing strategy | Limited experience | Limited experience | Practical application | Practical application | |
| MoSCoW method | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| Online advertising | Limited experience | Limited experience | Practical application | Practical application | |
| Planning & budgeting | Limited experience | Limited experience | Practical application | Practical application | |
| Presentation skills | Practical application | Practical application | Theory application | Theory application | |
| Print Design | Limited experience | Limited experience | Practical application | Practical application | |
| Product Demo | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| Programmatic advertising | Limited experience | Limited experience | Practical application | Practical application | |
| Responsive Design | Limited experience | Practical application | Theory application | Theory application | |
| Retargeting | Limited experience | Limited experience | Practical application | Practical application | |
| Scrum | Limited experience | Limited experience | Practical application | Practical application | |
| SEO Content (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application | |
| SEO On-Page (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application | |
| Social media marketing | Limited experience | Limited experience | Practical application | Practical application | |
| Software Roadmap | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| UI Design principle | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| Version Control via Git | Limited experience | Limited experience | Practical application | Practical application | |
| Video Editing | Limited experience | Limited experience | Practical application | Practical application | |
| Web Design | Practical application | Practical application | Theory application | Theory application | |
| Web Performance Experience | Limited experience | Practical application | Practical application | Practical application | |
| Web Security Experience | Limited experience | Practical application | Practical application | Practical application | |
| Wireframing | Limited experience | Practical application | Theory application | Theory application | |
| Writing & Editing | Limited experience | Practical application | Practical application | Practical application | |
| Frameworks | Scrum | Limited experience | Limited experience | Practical application | Practical application |
| Languages (idioms) | Business English - Spoken | Practical application | Practical application | Theory application | Theory application |
| Business English - Written | Practical application | Practical application | Theory application | Theory application | |
| Languages | CSS | Limited experience | Limited experience | Practical application | Practical application |
| HTML | Limited experience | Limited experience | Practical application | Practical application | |
| Javascript | Limited experience | Limited experience | Practical application | Practical application | |
| PHP | Limited experience | Limited experience | Practical application | Practical application | |
| SQL | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| Libraries | Ajax | Limited experience | Limited experience | Practical application | Practical application |
| JQuery | Limited experience | Limited experience | Practical application | Practical application | |
| Softwares/Tools/Platforms - Configuration | Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application |
| DigitalOcean | Limited experience | Limited experience | Practical application | Practical application | |
| Docker Engine/Container | Limited experience | Limited experience | Practical application | Practical application | |
| Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application | |
| Facebook Insights | Limited experience | Limited experience | Practical application | Practical application | |
| Google Analytics | Limited experience | Limited experience | Practical application | Practical application | |
| InspectJet | Limited experience | Limited experience | Practical application | Practical application | |
| Limited experience | Limited experience | Practical application | Practical application | ||
| Mailchimp | Limited experience | Limited experience | Practical application | Practical application | |
| NGINX | Limited experience | Limited experience | Practical application | Practical application | |
| Serpstat | Limited experience | Limited experience | Practical application | Practical application | |
| SE Ranking | Limited experience | Limited experience | Practical application | Practical application | |
| Limited experience | Limited experience | Practical application | Practical application | ||
| Wistia | Limited experience | Limited experience | Practical application | Practical application | |
| WordPress | Practical application | Practical application | Practical application | Practical application | |
| Softwares/Tools/Platforms - Server Administration | WordPress | Limited experience | Practical application | Practical application | Practical application |
| Softwares/Tools/Platforms - Usage |
Adobe After Effects | Limited experience | Limited experience | Practical application | Practical application |
| Adobe Creative Suite | Limited experience | Limited experience | Practical application | Practical application | |
| Adobe Illustrator | Limited experience | Limited experience | Practical application | Practical application | |
| Adobe InDesign | Limited experience | Limited experience | Practical application | Practical application | |
| Adobe Lightroom | Limited experience | Limited Experience | Practical application | Practical application | |
| Adobe Photoshop | Limited experience | Limited Experience | Practical application | Practical application | |
| Adobe Premiere Pro | Limited experience | Limited Experience | Practical application | Practical application | |
| Adobe XD | Limited experience | Limited Experience | Practical application | Practical application | |
| Alexa Rank | Limited experience | Limited Experience | Practical application | Practical application | |
| Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application | |
| Atlassian Confluence | Limited experience | Practical application | Theory application | Theory application | |
| Atlassian Jira | Limited experience | Practical application | Theory application | Theory application | |
| Bing Webmaster Tools | Limited experience | Limited experience | Practical application | Practical application | |
| BrowserStack | Limited experience | Limited experience | Practical application | Theory application | |
| Buffer | Limited experience | Limited experience | Practical application | Practical application | |
| Buzzsumo | Limited experience | Limited experience | Practical application | Practical application | |
| Countly | Limited experience | Limited experience | Practical application | Practical application | |
| Databox | Limited experience | Limited experience | Practical application | Practical application | |
| Docker Registry | Limited experience | Limited experience | Practical application | Practical application | |
| Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application | |
| Facebook Insights | Limited experience | Limited experience | Practical application | Practical application | |
| Google Ads | Limited experience | Limited experience | Practical application | Practical application | |
| Google Ads Manager | Limited experience | Limited experience | Practical application | Practical application | |
| Google Analytics | Limited experience | Limited experience | Practical application | Practical application | |
| Google Keyword Planner | Limited experience | Limited experience | Practical application | Practical application | |
| Google Search Console | Limited experience | Limited experience | Practical application | Practical application | |
| Google Trends | Limited experience | Limited experience | Practical application | Practical application | |
| Grammarly | Limited experience | Limited experience | Practical application | Practical application | |
| GTmetrix PRO | Limited experience | Limited experience | Practical application | Practical application | |
| Hotjar | Limited experience | Limited experience | Practical application | Practical application | |
| Hubspot CMS | Limited experience | Limited experience | Practical application | Practical application | |
| Hubspot Marketing | Limited experience | Limited experience | Practical application | Practical application | |
| Hubspot Sales Pro | Limited experience | Limited experience | Practical application | Practical application | |
| Inspectlet | Limited experience | Limited experience | Practical application | Practical application | |
| Instabug | Limited experience | Limited experience | Practical application | Practical application | |
| Keyshot | Limited experience | Limited experience | Practical application | Practical application | |
| LinkedIn Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application | |
| Mailchimp | Limited experience | Limited experience | Practical application | Practical application | |
| NGINX | Limited experience | Limited experience | Practical application | Practical application | |
| Proposify | Limited experience | Practical application | Practical application | Practical application | |
| SE Ranking | Limited experience | Limited experience | Practical application | Practical application | |
| SEMrush | Limited experience | Limited experience | Practical application | Practical application | |
| SpyFu | Limited experience | Limited experience | Practical application | Practical application | |
| SurveyMonkey | Limited experience | Limited experience | Practical application | Practical application | |
| Transifex | Limited experience | Limited experience | Practical application | Practical application | |
| Twitter Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application | |
| Ubersuggest | Limited experience | Limited experience | Practical application | Practical application | |
| UseResponse | Limited experience | Limited experience | Practical application | Practical application | |
| Visual Studio Code | Limited experience | Limited experience | Practical application | Practical application | |
| Wistia | Limited experience | Limited experience | Practical application | Practical application | |
| Wordpress | Practical application | Practical application | Theory application | Theory application | |
| WP Manage | Practical application | Practical application | Practical application | Practical application | |
| Yandex Webmaster | Limited experience | Limited experience | Practical application | Practical application | |
| Yoast SEO | Limited experience | Limited experience | Practical application | Practical application | |
| Zapier | Limited experience | Limited experience | Practical application | Practical application | |