Product Marketing Management: Difference between revisions

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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; text-align:left;" | CSS
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/CSS CSS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; text-align:left;" | HTML
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; text-align:left;" | Javascript
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; text-align:left;" | PHP
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/PHP PHP]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; text-align:left;" | SQL
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/SQL SQL]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| rowspan="1" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Protocols
| rowspan="2" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Protocols
| style="background-color:#FFF; text-align:left;" | Any messaging,VOIP or encryption protocol, if so any of the following: XMPP, SIP, OTR, OMEMO, ZRTP, PGP
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/XMPP XMPP]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/Session_Initiation_Protocol SIP]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| rowspan="13" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Software/Tools/Platforms
| rowspan="13" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Software/Tools/Platforms
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_Studio Android Studio]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_Studio Android Studio]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://marketplace.atlassian.com/apps/1212259/bigpicture-project-management-ppm?hosting=cloud&tab=overview Big Picture]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Crowdin Crowdin]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Docker_(software) Docker]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Bamboo_(software) Atlassian Bamboo]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Gerrit_(software) Gerrit]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Bitbucket Atlassian Bitbucket]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; text-align:left;" | Bid tracking system (Countly, Instabug, Analytics)
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://marketplace.atlassian.com/apps/1212259/bigpicture-project-management-ppm?hosting=cloud&tab=overview Big Picture]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Docker_(software) Docker]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Gerrit_(software) Gerrit]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Git Git]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/IntelliJ_IDEA IntelliJ Idea]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; text-align:left;" | Translation management system (Crowdin, Gengo, phrase)
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.keyshot.com/ Keyshot]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | Wireframe design tool(Adobe XD, Figma)
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory
| Applied theory

Revision as of 13:26, 16 June 2021

The core of our Product Marketing Management team is to define efficient marketing strategies based on specs and to define the experience that these strategies will provide to customers and partners. This means that the skill set required for succeeding in this framework it's extensive and complex because it involves technical and business layers.

They are responsible for developing our product position and definition, identifying differentiators, and defining a unique selling proposition. Their work involves data analysis, content distribution, client satisfaction, and cost reduction so their strategic focus is to ensure that Secure Group provides customer-tailored mobile solutions focused on privacy and security to individuals, businesses, and organizations.

Progression

In order to progress in our development path and Level Up or Step Up, our Product Owners must:



Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Product Marketing Manager Step
Level
Individual Contributor Path 1 2 3 4
1 3.940 4.090 4.240 4.390
2 4.940 5.090 5.240 5.390
3 5.940 6.090 6.240 6.390
4 6.940 7.090 7.240 7.390
5 7.940 8.090 8.240 8.390
6 8.940 9.090 9.240 9.390

KAI of the framework

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Frameworks Android Components Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Android SDK Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
API Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Kanban Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Scrum Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Programming languages JQL Practical application Practical application Applied theory Applied theory Applied theory Applied theory
CSS Limited experience Limited experience Practical application Practical application Applied theory Applied theory
HTML Limited experience Limited experience Practical application Practical application Applied theory Applied theory
Javascript Limited experience Limited experience Practical application Practical application Applied theory Applied theory
PHP Limited experience Limited experience Practical application Practical application Applied theory Applied theory
SQL Limited experience Limited experience Limited experience Limited experience Practical application Practical application
Protocols XMPP Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SIP Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Software/Tools/Platforms Android Studio Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Big Picture Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Countly Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Crowdin Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Docker Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Gerrit Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Google Analytics Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Keyword Planner Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Search Console Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Trends Practical application Practical application Applied theory Applied theory Applied theory Applied theory
GTmetrix PRO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hotjar Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot CMS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Inspectlet Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Instabug Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Keyshot Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SurveyMonkey Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Languages (idioms) Advanced Business English Limited experience Limited experience Practical application Applied theory Applied theory Applied theory