Marketing Management: Difference between revisions
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{| class="wikitable" style="text-align:center; background-color:#ffd966;" | {| class="wikitable" style="text-align:center; background-color:#ffd966;" | ||
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;" | |- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;" | ||
! rowspan="2" | Knowledge Description | ! rowspan="2" colspan="2" | Knowledge Description | ||
! colspan="4" | Minimum Grade to acquire Level X | ! colspan="4" | Minimum Grade to acquire Level X | ||
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;" | |- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;" | ||
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| Level 4 | | Level 4 | ||
|- style="background-color:#F4F5F7; color:#172B4D;" | |- style="background-color:#F4F5F7; color:#172B4D;" | ||
! rowspan="50" | Concepts | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | A/B Split Testing | | style="background-color:#FFF; color:#36B; text-align:left;" | A/B Split Testing | ||
| style="vertical-align:middle;" | Fundamental awareness | | style="vertical-align:middle;" | Fundamental awareness | ||
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| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | | style="vertical-align:middle; background-color:#a9d08e;" | Practical application | ||
|- style="color:#222;" | |- style="color:#222;" | ||
! rowspan="5" | Languages | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | CSS | | style="background-color:#FFF; color:#36B; text-align:left;" | CSS | ||
| style="vertical-align:middle;" | Limited experience | | style="vertical-align:middle;" | Limited experience | ||
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| style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | | style="vertical-align:middle; background-color:#ffd966; color:#222;" | Limited experience | ||
|- style="color:#222;" | |- style="color:#222;" | ||
! rowspan="17" | Softwares/Tools/Platforms - Configuration | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Ajax | | style="background-color:#FFF; color:#36B; text-align:left;" | Ajax | ||
| style="vertical-align:middle;" | Limited experience | | style="vertical-align:middle;" | Limited experience | ||
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| style="vertical-align:middle;" | Practical application | | style="vertical-align:middle;" | Practical application | ||
|- style="color:#222;" | |- style="color:#222;" | ||
! rowspan="55" | Softwares/Tools/Platforms - Usage | |||
| style="background-color:#FFF; color:#36B; text-align:left;" | Adobe After Effects | | style="background-color:#FFF; color:#36B; text-align:left;" | Adobe After Effects | ||
| style="vertical-align:middle;" | Limited experience | | style="vertical-align:middle;" | Limited experience | ||
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| style="vertical-align:middle; background-color:#a9d08e;" | Practical application | | style="vertical-align:middle; background-color:#a9d08e;" | Practical application | ||
|- style="vertical-align:middle; background-color:#a9d08e; color:#222;" | |- style="vertical-align:middle; background-color:#a9d08e; color:#222;" | ||
! rowspan="1" | Idioms | |||
| style="background-color:#FFF; text-align:left;" | Advanced Business English | | style="background-color:#FFF; text-align:left;" | Advanced Business English | ||
| Practical application | | Practical application | ||
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<center> | <center> | ||
== Manager == | == Manager == | ||
=== Subordinates of this position === | === Subordinates of this position === | ||
Revision as of 14:45, 15 February 2021
The positions in this framework play a crucial role in improving client services management by establishing and maintaining successful, long-lasting partnerships and thorough brand delivery of clients’ white-labels. You have a cross-team collaboration in order to successfully generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.
In order to progress in our development path and Level Up, our Marketing Managers must:
- Meet the criteria of the Level Chart for Management Path
- Meet the minimum required grade in the KAI of the position
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Marketing Management | Level | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| Coordinator | 2.040 | 2.340 | 3.140 | 4.040 |
| Manager | 3.660 | 3.960 | 4.760 | 5.660 |
| Sr. Manager | 4.650 | 4.950 | 5.750 | 6.650 |
| Head of | 9.120 | 9.420 | 10.220 | 11.120 |
Coordinator
KAI of the position
| Knowledge Description | Minimum Grade to acquire Level X | ||||
|---|---|---|---|---|---|
| Level 1 | Level 2 | Level 3 | Level 4 | ||
| Concepts | A/B Split Testing | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
| Balanced Scorecard | Limited experience | Limited experience | Practical application | Practical application | |
| Business Process Optimisation | Limited experience | Limited experience | Practical application | Practical application | |
| Buyer Personas | Limited experience | Practical application | Practical application | Theory application | |
| Distribution channel | Limited experience | Limited experience | Practical application | Practical application | |
| Content Marketing | Limited experience | Limited experience | Practical application | Practical application | |
| Copywriting & content writing | Limited experience | Limited experience | Practical application | Practical application | |
| Conversion Rate Optimization (CRO) | Limited experience | Limited experience | Practical application | Practical application | |
| Data collection / Statistics & Data Analytics | Limited experience | Limited experience | Practical application | Practical application | |
| Data science and analytics | Limited experience | Limited experience | Practical application | Practical application | |
| Digital Marketing Design | Practical application | Practical application | Theory application | Theory application | |
| Email marketing | Limited experience | Limited experience | Practical application | Practical application | |
| Email Studio | Limited experience | Limited experience | Practical application | Practical application | |
| Focus groups | Limited experience | Limited experience | Practical application | Practical application | |
| Graphic design | Limited experience | Limited experience | Practical application | Practical application | |
| Image File Formats | Limited experience | Practical application | Theory application | Theory application | |
| Image optimization techniques | Limited experience | Practical application | Theory application | Theory application | |
| Information Architecture | Limited experience | Practical application | Theory application | Theory application | |
| Interaction Design | Limited experience | Limited experience | Practical application | Practical application | |
| Interface Design | Limited experience | Limited experience | Practical application | Practical application | |
| Kanban | Limited experience | Limited experience | Practical application | Practical application | |
| KPIs | Limited experience | Limited experience | Practical application | Practical application | |
| Lead management | Limited experience | Limited experience | Practical application | Practical application | |
| Logo and Brand Identity Design | Limited experience | Limited experience | Practical application | Practical application | |
| Marketing automation | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| Marketing research | Limited experience | Limited experience | Practical application | Practical application | |
| Marketing strategy | Limited experience | Limited experience | Practical application | Practical application | |
| MoSCoW method | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| Online advertising | Limited experience | Limited experience | Practical application | Practical application | |
| Planning & budgeting | Limited experience | Limited experience | Practical application | Practical application | |
| Presentation skills | Practical application | Practical application | Theory application | Theory application | |
| Print Design | Limited experience | Limited experience | Practical application | Practical application | |
| Product Demo | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| Programmatic advertising | Limited experience | Limited experience | Practical application | Practical application | |
| Responsive Design | Limited experience | Practical application | Theory application | Theory application | |
| Retargeting | Limited experience | Limited experience | Practical application | Practical application | |
| Scrum | Limited experience | Limited experience | Practical application | Practical application | |
| SEO Content (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application | |
| SEO On-Page (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application | |
| Social media marketing | Limited experience | Limited experience | Practical application | Practical application | |
| Software Roadmap | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| UI Design principle | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| Version Control via Git | Limited experience | Limited experience | Practical application | Practical application | |
| Video editing | Limited experience | Limited experience | Practical application | Practical application | |
| Web Design | Practical application | Practical application | Theory application | Theory application | |
| Web Performance Experience | Limited experience | Practical application | Practical application | Practical application | |
| Web Security Experience | Limited experience | Practical application | Practical application | Practical application | |
| Wireframing | Limited experience | Practical application | Theory application | Theory application | |
| Writing & Editing | Limited experience | Practical application | Practical application | Practical application | |
| Scrum | Limited experience | Limited experience | Practical application | Practical application | |
| Languages | CSS | Limited experience | Limited experience | Practical application | Practical application |
| HTML | Limited experience | Limited experience | Practical application | Practical application | |
| Javascript | Limited experience | Limited experience | Practical application | Practical application | |
| PHP | Limited experience | Limited experience | Practical application | Practical application | |
| SQL | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
| Softwares/Tools/Platforms - Configuration | Ajax | Limited experience | Limited experience | Practical application | Practical application |
| JQuery | Limited experience | Limited experience | Practical application | Practical application | |
| Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application | |
| DigitalOcean | Limited experience | Limited experience | Practical application | Practical application | |
| Docker Engine/Container | Limited experience | Limited experience | Practical application | Practical application | |
| Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application | |
| Facebook Insights | Limited experience | Limited experience | Practical application | Practical application | |
| Google Analytics | Limited experience | Limited experience | Practical application | Practical application | |
| Inspectlet | Limited experience | Limited experience | Practical application | Practical application | |
| LinkedIn content management | Limited experience | Limited experience | Practical application | Practical application | |
| Mailchimp | Limited experience | Limited experience | Practical application | Practical application | |
| NGINX | Limited experience | Limited experience | Practical application | Practical application | |
| Serpstat | Limited experience | Limited experience | Practical application | Practical application | |
| SE Ranking | Limited experience | Limited experience | Practical application | Practical application | |
| Limited experience | Limited experience | Practical application | Practical application | ||
| Wistia | Limited experience | Limited experience | Practical application | Practical application | |
| WordPress | Limited experience | Practical application | Practical application | Practical application | |
| Softwares/Tools/Platforms - Usage | Adobe After Effects | Limited experience | Limited experience | Practical application | Practical application |
| Adobe Creative Suite | Limited experience | Limited experience | Practical application | Practical application | |
| Adobe Illustrator | Limited experience | Limited experience | Practical application | Practical application | |
| Adobe InDesign | Limited experience | Limited experience | Practical application | Practical application | |
| Adobe Lightroom | Limited experience | Limited Experience | Practical application | Practical application | |
| Adobe Photoshop | Limited experience | Limited Experience | Practical application | Practical application | |
| Adobe Premiere Pro | Limited experience | Limited Experience | Practical application | Practical application | |
| Adobe XD | Limited experience | Limited Experience | Practical application | Practical application | |
| Alexa Rank | Limited experience | Limited Experience | Practical application | Practical application | |
| Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application | |
| Atlassian Confluence | Limited experience | Practical application | Theory application | Theory application | |
| Atlassian Jira | Limited experience | Practical application | Theory application | Theory application | |
| Bing Webmaster Tools | Limited experience | Limited experience | Practical application | Practical application | |
| BrowserStack | Limited experience | Limited experience | Practical application | Theory application | |
| Buffer | Limited experience | Limited experience | Practical application | Practical application | |
| Buzzsumo | Limited experience | Limited experience | Practical application | Practical application | |
| Countly | Limited experience | Limited experience | Practical application | Practical application | |
| Databox | Limited experience | Limited experience | Practical application | Practical application | |
| Docker Registry | Limited experience | Limited experience | Practical application | Practical application | |
| Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application | |
| Facebook Insights | Limited experience | Limited experience | Practical application | Practical application | |
| Google Ads | Limited experience | Limited experience | Practical application | Practical application | |
| Google Ads Manager | Limited experience | Limited experience | Practical application | Practical application | |
| Google Analytics | Limited experience | Limited experience | Practical application | Practical application | |
| Google Keyword Planner | Limited experience | Limited experience | Practical application | Practical application | |
| Google Search Console | Limited experience | Limited experience | Practical application | Practical application | |
| Google Trends | Limited experience | Limited experience | Practical application | Practical application | |
| Grammarly | Limited experience | Limited experience | Practical application | Practical application | |
| GTmetrix PRO | Limited experience | Limited experience | Practical application | Practical application | |
| Hotjar | Limited experience | Limited experience | Practical application | Practical application | |
| Hubspot CMS | Limited experience | Limited experience | Practical application | Practical application | |
| Hubspot Marketing | Limited experience | Limited experience | Practical application | Practical application | |
| Hubspot Sales Pro | Limited experience | Limited experience | Practical application | Practical application | |
| Inspectlet | Limited experience | Limited experience | Practical application | Practical application | |
| Instabug | Limited experience | Limited experience | Practical application | Practical application | |
| Keyshot | Limited experience | Limited experience | Practical application | Practical application | |
| LinkedIn Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application | |
| Mailchimp | Limited experience | Limited experience | Practical application | Practical application | |
| NGINX | Limited experience | Limited experience | Practical application | Practical application | |
| Proposify | Limited experience | Practical application | Practical application | Practical application | |
| SE Ranking | Limited experience | Limited experience | Practical application | Practical application | |
| SEMrush | Limited experience | Limited experience | Practical application | Practical application | |
| SpyFu | Limited experience | Limited experience | Practical application | Practical application | |
| SurveyMonkey | Limited experience | Limited experience | Practical application | Practical application | |
| Transifex | Limited experience | Limited experience | Practical application | Practical application | |
| Twitter Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application | |
| Ubersuggest | Limited experience | Limited experience | Practical application | Practical application | |
| UseResponse | Limited experience | Limited experience | Practical application | Practical application | |
| Visual Studio Code | Limited experience | Limited experience | Practical application | Practical application | |
| Wistia | Limited experience | Limited experience | Practical application | Practical application | |
| WordPress | Practical application | Practical application | Theory application | Theory application | |
| WP Manage | Practical application | Practical application | Practical application | Practical application | |
| Yandex Webmaster | Limited experience | Limited experience | Practical application | Practical application | |
| Yoast SEO | Limited experience | Limited experience | Practical application | Practical application | |
| Zapier | Limited experience | Limited experience | Practical application | Practical application | |
| Idioms | Advanced Business English | Practical application | Practical application | Theory application | Theory application |
Manager
Subordinates of this position
The KAI of the department is composed by the combination of the subordinates' KAI and can be found in each framework specific page.