Digital Marketing: Difference between revisions

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(Combining General and Specific Knowledge (KAI))
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Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.
Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.


As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Automation or Marketing Promotion.  
As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Promotion.  


In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:
In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:
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!1
!Marketing Promotion representative
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|2.150  
|2.150  
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|2.450  
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!2
!Marketing Promotion specialist
|3.000  
|3.000  
|3.150  
|3.150  
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|3.450  
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!3
!Marketing Promotion expert
|4.000  
|4.000  
|4.150  
|4.150  
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|4.450  
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!4
!Sr. Marketing Promotion expert
|5.000  
|5.000  
|5.150  
|5.150  
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|5.450  
|-
|-
!5
!Marketing Promotion strategist
|6.000  
|6.000  
|6.150  
|6.150  
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|6.450  
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!6
!Sr. Marketing Promotion strategist
|7.000  
|7.000  
|7.150  
|7.150  
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  <div class="">
  <div class="">
   <div class="box-header center">
   <div class="box-header center">
== General Knowledge Promotion ==
== Extensive Knowledge ==
   </div>
   </div>
   <div class="box-content framework">
   <div class="box-content framework">
     <div class="center">
     <div class="center">
{| class="wikitable"
{| class="wikitable" style="text-align:center; background-color:#DEEBFF; color:#222;"
!rowspan="15"|'''Concepts'''
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
|[https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
! rowspan="2" | Type
! rowspan="2" | Knowledge Description
! colspan="6" | Minimum Grade to acquire Level X
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 2
| Level 3
| Level 4
| Level 5
| Level 6
|-
|-
|[https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
| rowspan="31" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:left;" | Concepts / Methodologies<br />
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Focus_group Focus groups]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Graphic_design Graphic design]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_channel Channel management]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Kano_model KANO model]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Content_marketing Content Marketing / writing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Lead_management Lead management]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/MoSCoW_method MoSCoW method]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Email_marketing Email marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Product_demonstration Product Demo]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Focus_group Focus groups]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Graphic_design Graphic design]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Technology_roadmap Software Roadmap]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Kano_model KANO model]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Technical_writing Technical Writing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Performance_indicator KPIs]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Video_editing Video editing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Lead_management Lead management]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="3"|Languages
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
|[https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_research Marketing research]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="32"|Softwares/Tools/Platforms - Usage
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/MoSCoW_method MoSCoW method]
|[https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Online_advertising Online advertising]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom ]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Product_demonstration Product Demo]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Online_advertising Programmatic]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Retargeting Retargeting]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/BambooHR BambooHR]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/BigPicture Big Picture]
| style="background-color:#FFF; color:#0052CC;" | [https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://buzzsumo.com/ Buzzsumo]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Technology_roadmap Software Roadmap]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://count.ly/ Countly]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Technical_writing Technical Writing]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Facebook Facebook]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Video_editing Video editing]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://business.facebook.com/ Facebook Business Manager]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Writing & editing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:left;" | Languages (idioms)
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced English
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/HubSpot Hubspot]
| rowspan="3" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:left;" | Programming languages
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Instabug Instabug]
| rowspan="5" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:left;" | Software/Tools/Platforms - Configuration<br />
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/LinkedIn LinkedIn]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://business.linkedin.com/marketing-solutions/ads LinkedIn Ads]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://openstf.io/ OpenSTF]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.proposify.com/ Proposify]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://seranking.com/pt/ SE Ranking]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.small-improvements.com/ Small Improvements]
| rowspan="53" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:left;" | Software/Tools/Platforms - Usage
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.idaptive.com/ Idaptive]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Twitter Twitter]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://neilpatel.com/ubersuggest/ Ubersuggest]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.useresponse.com/ UseResponse]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Wistia Wistia]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.workable.com/ Workable]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
|-
| style="background-color:#FFFAE5;" | Limited experience
|[https://managewp.com/ WP Manage]
| style="background-color:#FFFAE5;" | Limited experience
|-
| style="background-color:#E3FCEF;" | Practical application
|[https://en.wikipedia.org/wiki/Zapier Zapier]
| Applied theory
|-
| Applied theory
!rowspan="1"|Softwares/Tools/Platforms - Configuration
| Applied theory
|[https://www.proposify.com/ Proposify]
|}
  </div>
</div>
</div>
 
<!-- JOB FRAMEWORK -->
<div class="">
  <div class="box-header center">
== Specific Knowledge Promotion ==
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!colspan="6"|Specific Knowledge
|-
|-
!rowspan="16"|'''Concepts'''
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
|[https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas ]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_channel Channel management]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Content_marketing Content Marketing / writing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/BambooHR BambooHR]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/BigPicture Big Picture]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Email_marketing Email marketing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Performance_indicator KPIs]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_research Marketing research]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://buzzsumo.com/ Buzzsumo]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Online_advertising Online advertising]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://databox.com/ Databox]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Online_advertising Programmatic]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Retargeting Retargeting]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Writing & editing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="25"|Softwares/Tools/Platforms - Usage
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Grammarly Grammarly]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://databox.com/Databox Databox]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.idaptive.com/ Idaptive]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Grammarly Grammarly]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://openstf.io/ OpenSTF]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.hotjar.com/ Hotjar]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://seranking.com/pt/ SE Ranking]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.inspectlet.com/ Inspectlet]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/SEMrush SEMrush]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.small-improvements.com/ Small Improvements]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://seranking.com/pt/ SE Ranking]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/SEMrush SEMrush]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.spyfu.com/ SpyFu]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Transifex Transifex]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter Content Posting & Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Transifex Transifex]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.useresponse.com/ UseResponse]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Wistia Wistia]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="4"|Softwares/Tools/Platforms -Configuration
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.workable.com/ Workable]
|[https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.inspectlet.com/ Inspectlet]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://managewp.com/ WP Manage]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://seranking.com/pt/ SE Ranking]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="1"|Languages (Idioms)
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Zapier Zapier]
|Advanced English
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|}
|}
   </div>
   </div>

Revision as of 15:35, 4 January 2021

Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.

As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Promotion.

In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Digital Marketing Step
Level
Individual Contributor Path 1 2 3 4
Marketing Promotion representative 2.000 2.150 2.300 2.450
Marketing Promotion specialist 3.000 3.150 3.300 3.450
Marketing Promotion expert 4.000 4.150 4.300 4.450
Sr. Marketing Promotion expert 5.000 5.150 5.300 5.450
Marketing Promotion strategist 6.000 6.150 6.300 6.450
Sr. Marketing Promotion strategist 7.000 7.150 7.300 7.450

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Concepts / Methodologies
 Balanced Scorecard Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Business Process Optimisation Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Buyer Personas Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Channel management Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Content Marketing / writing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Conversion Rate Optimization (CRO) Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Data science and analytics Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Email marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Focus groups Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Graphic design Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Kanban Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
KANO model Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
KPIs Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Lead management Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Marketing automation Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Marketing research Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Marketing strategy Practical application Practical application Applied theory Applied theory Applied theory Applied theory
MoSCoW method Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Online advertising Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Planning & budgeting Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Product Demo Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Programmatic Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Retargeting Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Scrum Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SEO Content (Search Engine Optimisation) Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SEO On-Page (Search Engine Optimisation) Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Social media marketing Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Software Roadmap Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Technical Writing Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Video editing Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Writing & editing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Languages (idioms) Advanced English Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Programming languages CSS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
HTML Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Javascript Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Software/Tools/Platforms - Configuration
 Google Analytics Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Inspectlet Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Proposify Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Serpstat Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SE Ranking Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Software/Tools/Platforms - Usage Adobe After Effects Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Illustrator Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe InDesign Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Lightroom Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Photoshop Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Premiere Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe XD Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Alexa Rank Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Atlassian Confluence Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Atlassian Jira Practical application Practical application Applied theory Applied theory Applied theory Applied theory
BambooHR Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Big Picture Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Bing Webmaster Tools Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Buffer Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Buzzsumo Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Countly Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Databox Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Facebook Business Manager Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Facebook Insights Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Google Ads Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Ads Manager Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Keyword Planner Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Search Console Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Trends Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Grammarly Practical application Practical application Applied theory Applied theory Applied theory Applied theory
GTmetrix PRO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hotjar Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot CMS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Idaptive Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Inspectlet Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Instabug Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
LinkedIn Content Posting & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Mailchimp Practical application Practical application Applied theory Applied theory Applied theory Applied theory
OpenSTF Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Proposify Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SE Ranking Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SEMrush Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Small Improvements Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SpyFu Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SurveyMonkey Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Transifex Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Twitter Content Posting & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Ubersuggest Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
UseResponse Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Wistia Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WordPress Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Workable Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WP Manage Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Yandex Webmaster Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Yoast SEO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Zapier Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
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