Marketing Management: Difference between revisions
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(Combined General and Specific Knowledge (KAI)) |
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</div> | </div> | ||
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= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the position = | |||
<div class="center"> | <div class="center"> | ||
{| class="wikitable" style="text-align:center; background-color:#FFF; color:#222;" | {| class="wikitable" style="text-align:center; background-color:#FFF; color:#222;" | ||
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;" | |- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;" | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Digital Marketing Design | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
Line 130: | Line 135: | ||
| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Email marketing | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Email Studio | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Focus groups | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Graphic design | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 154: | Line 159: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Image File Formats | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
Line 160: | Line 165: | ||
| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Image optimization techniques | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
Line 166: | Line 171: | ||
| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Information Architecture | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Interaction Design | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Interface Design | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Kanban | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | KPIs | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Lead management | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Logo and Brand Identity Design | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="color:#172B4D;" | |- style="color:#172B4D;" | ||
| style="text-align:left;" | Marketing Automation | | style="color:#000000; text-align:left;" | Marketing Automation | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
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| style="background-color:#FFFAE5; color:#222;" | Limited experience | | style="background-color:#FFFAE5; color:#222;" | Limited experience | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Marketing research | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 220: | Line 225: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Marketing strategy | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 226: | Line 231: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="color:#172B4D;" | |- style="color:#172B4D;" | ||
| style="text-align:left;" | MoSCoW method | | style="color:#000000; text-align:left;" | MoSCoW method | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
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| style="background-color:#FFFAE5; color:#222;" | Limited experience | | style="background-color:#FFFAE5; color:#222;" | Limited experience | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Online advertising | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 238: | Line 243: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Planning & budgeting | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 244: | Line 249: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Presentation skills | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Print Design | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 256: | Line 261: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="color:#172B4D;" | |- style="color:#172B4D;" | ||
| style="text-align:left;" | Product Demo | | style="color:#000000; text-align:left;" | Product Demo | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
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| style="background-color:#FFFAE5; color:#222;" | Limited experience | | style="background-color:#FFFAE5; color:#222;" | Limited experience | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Programmatic advertising | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Responsive Design | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Retargeting | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 280: | Line 285: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Scrum | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 286: | Line 291: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | SEO Content (Search Engine Optimisation) | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | SEO On-Page (Search Engine Optimisation) | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 298: | Line 303: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Social media marketing | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 304: | Line 309: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="color:#172B4D;" | |- style="color:#172B4D;" | ||
| style="text-align:left;" | Software Roadmap | | style="color:#000000; text-align:left;" | Software Roadmap | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
Line 310: | Line 315: | ||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | | style="background-color:#FFFAE5; color:#222;" | Limited experience | ||
|- style="color:#172B4D;" | |- style="color:#172B4D;" | ||
| style="color:# | | style="color:#000000; text-align:left;" | UI Design principle | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
Line 316: | Line 321: | ||
| style="background-color:#FFFAE5; color:#222;" | Limited experience | | style="background-color:#FFFAE5; color:#222;" | Limited experience | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Version Control via Git | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 322: | Line 327: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Video Editing | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Web Design | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
Line 334: | Line 339: | ||
| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- style="background-color:#E3FCEF;" | |- style="background-color:#E3FCEF;" | ||
| style="background-color:#FFF; color:# | | style="background-color:#FFF; color:#000000; text-align:left;" | Web Performance Experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| Practical application | | Practical application | ||
Line 340: | Line 345: | ||
| Practical application | | Practical application | ||
|- style="background-color:#E3FCEF;" | |- style="background-color:#E3FCEF;" | ||
| style="background-color:#FFF; color:# | | style="background-color:#FFF; color:#000000; text-align:left;" | Web Security Experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| Practical application | | Practical application | ||
Line 346: | Line 351: | ||
| Practical application | | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Wireframing | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
Line 352: | Line 357: | ||
| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- style="background-color:#E3FCEF;" | |- style="background-color:#E3FCEF;" | ||
| style="background-color:#FFF; color:# | | style="background-color:#FFF; color:#000000; text-align:left;" | Writing & Editing | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| Practical application | | Practical application | ||
Line 359: | Line 364: | ||
|- | |- | ||
| style="font-weight:bold; color:#172B4D; text-align:left;" | Frameworks | | style="font-weight:bold; color:#172B4D; text-align:left;" | Frameworks | ||
| style="color:# | | style="color:#000000; text-align:left;" | Scrum | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 366: | Line 371: | ||
|- | |- | ||
| rowspan="2" style="font-weight:bold; text-align:left;" | Languages (idioms) | | rowspan="2" style="font-weight:bold; text-align:left;" | Languages (idioms) | ||
| style="color:# | | style="color:#000000; text-align:left;" | Business English - Spoken | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
Line 372: | Line 377: | ||
| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Business English - Written | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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|- | |- | ||
| rowspan="5" style="font-weight:bold; color:#172B4D; text-align:left;" | Languages | | rowspan="5" style="font-weight:bold; color:#172B4D; text-align:left;" | Languages | ||
| style="color:# | | style="color:#000000; text-align:left;" | CSS | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 385: | Line 390: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | HTML | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 391: | Line 396: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Javascript | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 397: | Line 402: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | PHP | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 403: | Line 408: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="color:#172B4D;" | |- style="color:#172B4D;" | ||
| style="color:# | | style="color:#000000; text-align:left;" | SQL | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
| style="background-color:#F4F5F7;" | Fundamental awareness | | style="background-color:#F4F5F7;" | Fundamental awareness | ||
Line 410: | Line 415: | ||
|- | |- | ||
| rowspan="2" style="font-weight:bold; color:#172B4D; text-align:left;" | Libraries | | rowspan="2" style="font-weight:bold; color:#172B4D; text-align:left;" | Libraries | ||
| style="color:# | | style="color:#000000; text-align:left;" | Ajax | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 416: | Line 421: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | JQuery | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 423: | Line 428: | ||
|- | |- | ||
| rowspan="15" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Configuration | | rowspan="15" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Configuration | ||
| style="color:# | | style="color:#000000; text-align:left;" | Atlassian Bitbucket | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | DigitalOcean | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Docker Engine/Container | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Facebook Business Manager | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Facebook Insights | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Google Analytics | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | InspectJet | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | LinkedIn | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Mailchimp | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | NGINX | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Serpstat | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | SE Ranking | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Twitter | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Wistia | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="background-color:#E3FCEF;" | |- style="background-color:#E3FCEF;" | ||
| style="background-color:#FFF; color:# | | style="background-color:#FFF; color:#000000; text-align:left;" | WordPress | ||
| Practical application | | Practical application | ||
| Practical application | | Practical application | ||
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|- style="background-color:#E3FCEF;" | |- style="background-color:#E3FCEF;" | ||
| style="font-weight:bold; background-color:#FFF; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Server Administration | | style="font-weight:bold; background-color:#FFF; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Server Administration | ||
| style="background-color:#FFF; color:# | | style="background-color:#FFF; color:#000000; text-align:left;" | WordPress | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| Practical application | | Practical application | ||
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|- | |- | ||
| rowspan="55" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Usage<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> | | rowspan="55" style="font-weight:bold; color:#172B4D; text-align:left;" | Softwares/Tools/Platforms - Usage<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> | ||
| style="color:# | | style="color:#000000; text-align:left;" | Adobe After Effects | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Adobe Creative Suite | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Adobe Illustrator | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Adobe InDesign | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Adobe Lightroom | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited Experience | | style="background-color:#FFFAE5;" | Limited Experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Adobe Photoshop | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited Experience | | style="background-color:#FFFAE5;" | Limited Experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Adobe Premiere Pro | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited Experience | | style="background-color:#FFFAE5;" | Limited Experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Adobe XD | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited Experience | | style="background-color:#FFFAE5;" | Limited Experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Alexa Rank | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited Experience | | style="background-color:#FFFAE5;" | Limited Experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Atlassian Bitbucket | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Atlassian Confluence | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
Line 587: | Line 592: | ||
| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Atlassian Jira | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
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| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Bing Webmaster Tools | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | BrowserStack | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Buffer | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Buzzsumo | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Countly | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Databox | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Docker Registry | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Facebook Business Manager | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Facebook Insights | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 647: | Line 652: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Google Ads | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
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| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Google Ads Manager | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 659: | Line 664: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Google Analytics | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 665: | Line 670: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Google Keyword Planner | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 671: | Line 676: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Google Search Console | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 677: | Line 682: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Google Trends | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 683: | Line 688: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Grammarly | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 689: | Line 694: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | GTmetrix PRO | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 695: | Line 700: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Hotjar | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 701: | Line 706: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Hubspot CMS | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 707: | Line 712: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Hubspot Marketing | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 713: | Line 718: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Hubspot Sales Pro | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 719: | Line 724: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Inspectlet | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 725: | Line 730: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Instabug | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 731: | Line 736: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Keyshot | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 737: | Line 742: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | LinkedIn Content Posting & Ads | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 743: | Line 748: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Mailchimp | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 749: | Line 754: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | NGINX | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 755: | Line 760: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="background-color:#E3FCEF;" | |- style="background-color:#E3FCEF;" | ||
| style="background-color:#FFF; color:# | | style="background-color:#FFF; color:#000000; text-align:left;" | Proposify | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| Practical application | | Practical application | ||
Line 761: | Line 766: | ||
| Practical application | | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | SE Ranking | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 767: | Line 772: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | SEMrush | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 773: | Line 778: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | SpyFu | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 779: | Line 784: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | SurveyMonkey | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 785: | Line 790: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Transifex | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 791: | Line 796: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Twitter Content Posting & Ads | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 797: | Line 802: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Ubersuggest | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 803: | Line 808: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | UseResponse | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 809: | Line 814: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Visual Studio Code | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 815: | Line 820: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Wistia | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 821: | Line 826: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Wordpress | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
Line 827: | Line 832: | ||
| style="background-color:#DEEBFF;" | Theory application | | style="background-color:#DEEBFF;" | Theory application | ||
|- style="background-color:#E3FCEF;" | |- style="background-color:#E3FCEF;" | ||
| style="background-color:#FFF; color:# | | style="background-color:#FFF; color:#000000; text-align:left;" | WP Manage | ||
| Practical application | | Practical application | ||
| Practical application | | Practical application | ||
Line 833: | Line 838: | ||
| Practical application | | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Yandex Webmaster | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 839: | Line 844: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Yoast SEO | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 845: | Line 850: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="color:# | | style="color:#000000; text-align:left;" | Zapier | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Line 851: | Line 856: | ||
| style="background-color:#E3FCEF;" | Practical application | | style="background-color:#E3FCEF;" | Practical application | ||
|} | |} | ||
</div> | </div> |
Revision as of 12:39, 10 December 2020
The positions in this framework play a crucial role in improving client services management by establishing and maintaining successful, long-lasting partnerships and thorough brand delivery of clients’ white-labels. You have a cross-team collaboration in order to successfully generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.
In order to progress in our development path and Level Up, our Marketing Managers must:
- Meet the criteria of the Level Chart for Management Path
Subordinates of this position
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
Marketing Management | Level | |||
---|---|---|---|---|
1 | 2 | 3 | 4 | |
Coordinator | 2.450 | 2.955 | 3.900 | 4.985 |
Manager | 4.500 | 5.005 | 5.950 | 7.035 |
Sr. Manager | 6.000 | 6.505 | 7.450 | 8.535 |
Head of | 8.000 | 8.505 | 9.705 | 11.705 |
KAI of the position
Type | Knowledge Decription | Minimum Grade to acquire Level X | |||
---|---|---|---|---|---|
Level 1 | Level 2 | Level 3 | Level 4 | ||
Concepts / Methodologies |
A/B Split Testing | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience |
Balanced Scorecard | Limited experience | Limited experience | Practical application | Practical application | |
Business Process Optimisation | Limited experience | Limited experience | Practical application | Practical application | |
Buyer Personas | Limited experience | Practical application | Practical application | Theory application | |
Distribution channel | Limited experience | Limited experience | Practical application | Practical application | |
Content Marketing | Limited experience | Limited experience | Practical application | Practical application | |
Copywriting & content writing | Limited experience | Limited experience | Practical application | Practical application | |
Conversion Rate Optimization (CRO) | Limited experience | Limited experience | Practical application | Practical application | |
Data collection / Statistics & Data Analytics | Limited experience | Limited experience | Practical application | Practical application | |
Data science and analytics (KPIs) | Limited experience | Limited experience | Practical application | Practical application | |
Digital Marketing Design | Practical application | Practical application | Theory application | Theory application | |
Email marketing | Limited experience | Limited experience | Practical application | Practical application | |
Email Studio | Limited experience | Limited experience | Practical application | Practical application | |
Focus groups | Limited experience | Limited experience | Practical application | Practical application | |
Graphic design | Limited experience | Limited experience | Practical application | Practical application | |
Image File Formats | Limited experience | Practical application | Theory application | Theory application | |
Image optimization techniques | Limited experience | Practical application | Theory application | Theory application | |
Information Architecture | Limited experience | Practical application | Theory application | Theory application | |
Interaction Design | Limited experience | Limited experience | Practical application | Practical application | |
Interface Design | Limited experience | Limited experience | Practical application | Practical application | |
Kanban | Limited experience | Limited experience | Practical application | Practical application | |
KPIs | Limited experience | Limited experience | Practical application | Practical application | |
Lead management | Limited experience | Limited experience | Practical application | Practical application | |
Logo and Brand Identity Design | Limited experience | Limited experience | Practical application | Practical application | |
Marketing Automation | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
Marketing research | Limited experience | Limited experience | Practical application | Practical application | |
Marketing strategy | Limited experience | Limited experience | Practical application | Practical application | |
MoSCoW method | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
Online advertising | Limited experience | Limited experience | Practical application | Practical application | |
Planning & budgeting | Limited experience | Limited experience | Practical application | Practical application | |
Presentation skills | Practical application | Practical application | Theory application | Theory application | |
Print Design | Limited experience | Limited experience | Practical application | Practical application | |
Product Demo | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
Programmatic advertising | Limited experience | Limited experience | Practical application | Practical application | |
Responsive Design | Limited experience | Practical application | Theory application | Theory application | |
Retargeting | Limited experience | Limited experience | Practical application | Practical application | |
Scrum | Limited experience | Limited experience | Practical application | Practical application | |
SEO Content (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application | |
SEO On-Page (Search Engine Optimisation) | Limited experience | Limited experience | Practical application | Practical application | |
Social media marketing | Limited experience | Limited experience | Practical application | Practical application | |
Software Roadmap | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
UI Design principle | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
Version Control via Git | Limited experience | Limited experience | Practical application | Practical application | |
Video Editing | Limited experience | Limited experience | Practical application | Practical application | |
Web Design | Practical application | Practical application | Theory application | Theory application | |
Web Performance Experience | Limited experience | Practical application | Practical application | Practical application | |
Web Security Experience | Limited experience | Practical application | Practical application | Practical application | |
Wireframing | Limited experience | Practical application | Theory application | Theory application | |
Writing & Editing | Limited experience | Practical application | Practical application | Practical application | |
Frameworks | Scrum | Limited experience | Limited experience | Practical application | Practical application |
Languages (idioms) | Business English - Spoken | Practical application | Practical application | Theory application | Theory application |
Business English - Written | Practical application | Practical application | Theory application | Theory application | |
Languages | CSS | Limited experience | Limited experience | Practical application | Practical application |
HTML | Limited experience | Limited experience | Practical application | Practical application | |
Javascript | Limited experience | Limited experience | Practical application | Practical application | |
PHP | Limited experience | Limited experience | Practical application | Practical application | |
SQL | Fundamental awareness | Fundamental awareness | Limited experience | Limited experience | |
Libraries | Ajax | Limited experience | Limited experience | Practical application | Practical application |
JQuery | Limited experience | Limited experience | Practical application | Practical application | |
Softwares/Tools/Platforms - Configuration | Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application |
DigitalOcean | Limited experience | Limited experience | Practical application | Practical application | |
Docker Engine/Container | Limited experience | Limited experience | Practical application | Practical application | |
Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application | |
Facebook Insights | Limited experience | Limited experience | Practical application | Practical application | |
Google Analytics | Limited experience | Limited experience | Practical application | Practical application | |
InspectJet | Limited experience | Limited experience | Practical application | Practical application | |
Limited experience | Limited experience | Practical application | Practical application | ||
Mailchimp | Limited experience | Limited experience | Practical application | Practical application | |
NGINX | Limited experience | Limited experience | Practical application | Practical application | |
Serpstat | Limited experience | Limited experience | Practical application | Practical application | |
SE Ranking | Limited experience | Limited experience | Practical application | Practical application | |
Limited experience | Limited experience | Practical application | Practical application | ||
Wistia | Limited experience | Limited experience | Practical application | Practical application | |
WordPress | Practical application | Practical application | Practical application | Practical application | |
Softwares/Tools/Platforms - Server Administration | WordPress | Limited experience | Practical application | Practical application | Practical application |
Softwares/Tools/Platforms - Usage |
Adobe After Effects | Limited experience | Limited experience | Practical application | Practical application |
Adobe Creative Suite | Limited experience | Limited experience | Practical application | Practical application | |
Adobe Illustrator | Limited experience | Limited experience | Practical application | Practical application | |
Adobe InDesign | Limited experience | Limited experience | Practical application | Practical application | |
Adobe Lightroom | Limited experience | Limited Experience | Practical application | Practical application | |
Adobe Photoshop | Limited experience | Limited Experience | Practical application | Practical application | |
Adobe Premiere Pro | Limited experience | Limited Experience | Practical application | Practical application | |
Adobe XD | Limited experience | Limited Experience | Practical application | Practical application | |
Alexa Rank | Limited experience | Limited Experience | Practical application | Practical application | |
Atlassian Bitbucket | Limited experience | Limited experience | Practical application | Practical application | |
Atlassian Confluence | Limited experience | Practical application | Theory application | Theory application | |
Atlassian Jira | Limited experience | Practical application | Theory application | Theory application | |
Bing Webmaster Tools | Limited experience | Limited experience | Practical application | Practical application | |
BrowserStack | Limited experience | Limited experience | Practical application | Theory application | |
Buffer | Limited experience | Limited experience | Practical application | Practical application | |
Buzzsumo | Limited experience | Limited experience | Practical application | Practical application | |
Countly | Limited experience | Limited experience | Practical application | Practical application | |
Databox | Limited experience | Limited experience | Practical application | Practical application | |
Docker Registry | Limited experience | Limited experience | Practical application | Practical application | |
Facebook Business Manager | Limited experience | Limited experience | Practical application | Practical application | |
Facebook Insights | Limited experience | Limited experience | Practical application | Practical application | |
Google Ads | Limited experience | Limited experience | Practical application | Practical application | |
Google Ads Manager | Limited experience | Limited experience | Practical application | Practical application | |
Google Analytics | Limited experience | Limited experience | Practical application | Practical application | |
Google Keyword Planner | Limited experience | Limited experience | Practical application | Practical application | |
Google Search Console | Limited experience | Limited experience | Practical application | Practical application | |
Google Trends | Limited experience | Limited experience | Practical application | Practical application | |
Grammarly | Limited experience | Limited experience | Practical application | Practical application | |
GTmetrix PRO | Limited experience | Limited experience | Practical application | Practical application | |
Hotjar | Limited experience | Limited experience | Practical application | Practical application | |
Hubspot CMS | Limited experience | Limited experience | Practical application | Practical application | |
Hubspot Marketing | Limited experience | Limited experience | Practical application | Practical application | |
Hubspot Sales Pro | Limited experience | Limited experience | Practical application | Practical application | |
Inspectlet | Limited experience | Limited experience | Practical application | Practical application | |
Instabug | Limited experience | Limited experience | Practical application | Practical application | |
Keyshot | Limited experience | Limited experience | Practical application | Practical application | |
LinkedIn Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application | |
Mailchimp | Limited experience | Limited experience | Practical application | Practical application | |
NGINX | Limited experience | Limited experience | Practical application | Practical application | |
Proposify | Limited experience | Practical application | Practical application | Practical application | |
SE Ranking | Limited experience | Limited experience | Practical application | Practical application | |
SEMrush | Limited experience | Limited experience | Practical application | Practical application | |
SpyFu | Limited experience | Limited experience | Practical application | Practical application | |
SurveyMonkey | Limited experience | Limited experience | Practical application | Practical application | |
Transifex | Limited experience | Limited experience | Practical application | Practical application | |
Twitter Content Posting & Ads | Limited experience | Limited experience | Practical application | Practical application | |
Ubersuggest | Limited experience | Limited experience | Practical application | Practical application | |
UseResponse | Limited experience | Limited experience | Practical application | Practical application | |
Visual Studio Code | Limited experience | Limited experience | Practical application | Practical application | |
Wistia | Limited experience | Limited experience | Practical application | Practical application | |
Wordpress | Practical application | Practical application | Theory application | Theory application | |
WP Manage | Practical application | Practical application | Practical application | Practical application | |
Yandex Webmaster | Limited experience | Limited experience | Practical application | Practical application | |
Yoast SEO | Limited experience | Limited experience | Practical application | Practical application | |
Zapier | Limited experience | Limited experience | Practical application | Practical application |