Marketing Automation: Difference between revisions

From Secure Group Wiki
Jump to navigation Jump to search
mNo edit summary
(Combining General and Specific Knowledge (KAI))
Line 69: Line 69:
  <div class="">
  <div class="">
   <div class="box-header center">
   <div class="box-header center">
== General Knowledge Automation ==
== Extensive Knowledge Automation ==
   </div>
   </div>
   <div class="box-content framework">
   <div class="box-content framework">
     <div class="center">
     <div class="center">
{| class="wikitable"
{| class="wikitable" style="text-align:center; background-color:#E3FCEF; color:#222;"
!rowspan="19"|'''Concepts'''
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
|[https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
! rowspan="2" | Type
! rowspan="2" | Knowledge Decription
! colspan="6" | Minimum Grade to acquire Level X
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 2
| Level 3
| Level 4
| Level 5
| Level 6
|- style="background-color:#DEEBFF;"
| rowspan="23" style="font-weight:bold; background-color:#FFF; color:#000000;" | Concepts / Methodologies<br /><br /><br />
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Distribution_(marketing)#Channels_and_intermediaries Distribution Channel]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Content_marketing Content Marketing / writing]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Content_marketing Content Marketing]
| Practical application
| Practical application
| Practical application
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
|- style="background-color:#DEEBFF;"
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
 
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Email_marketing Email marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Focus_group Focus groups]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Graphic_design Graphic design]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Graphic_design Graphic design]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Performance_indicator KPIs]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Lead_management Lead management]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_research Marketing research]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied heory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Online_advertising Online advertising]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="application-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Kano_model KANO model]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/MoSCoW_method MoSCoW method]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Online_advertising Programmatic]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Online_advertising Online advertising]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Retargeting Retargeting]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical Application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Copywriting & content writing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Product_demonstration Product Demo]
| rowspan="2" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages (idioms)
| style="background-color:#FFF; color:#000000; text-align:left;" | Business English - Spoken
| Practical application
| Practical application
| Practical application
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Online_advertising Programmatic]
| style="background-color:#FFF; color:#000000; text-align:left;" | Business English - Written
| Practical application
| Practical application
| Practical application
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Retargeting Retargeting]
| rowspan="3" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Technology_roadmap Software Roadmap]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| rowspan="2" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms - Configuration
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
| rowspan="32" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms - Usage
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Technical_writing Technical Writing]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://databox.com/ Databox]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Video_editing Video editing]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
!rowspan="3"|Languages
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
|[https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="48"|Softwares/Tools/Platforms - Usage
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
|[https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom ]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied heory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied heory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style=background-color:#FFF; color:#000000; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#F4F5F7; color:#172B4D;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://openstf.io/ OpenSTF]
| Fundamental awareness
| Fundamental awareness
| Fundamental awareness
| Fundamental awareness
| Fundamental awareness
| Fundamental awareness
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SEMrush SEMrush]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter Content Posting & Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/BambooHR BambooHR]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
 
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/BigPicture Big Picture]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
| style="background-color:#FFF; color:#000000; text-align:left;" |[https://en.wikipedia.org/wiki/Zapier Zapier]
|-
 
|[https://buzzsumo.com/ Buzzsumo]
| style="background-color:#FFFAE5;" | Limited experience
|-
| Practical application
|[https://count.ly/ Countly]
| Practical application
|-
| Practical application
|[https://en.wikipedia.org/wiki/Facebook Facebook]
| Practical application
|-
| Practical application
|[https://business.facebook.com/ Facebook Business Manager ]
|-
|[https://www.facebook.com/business/news/audience-insights Facebook Insights]
|-
|[https://en.wikipedia.org/wiki/Google_Ads Google Ads]
|-
|[https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
|-
|[https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
|-
|[https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
|-
|[https://en.wikipedia.org/wiki/Google_Trends Google Trends]
|-
|[https://gtmetrix.com/pro/ GTmetrix PRO]
|-
|[https://www.inspectlet.com/ Inspectlet]
|-
|[https://en.wikipedia.org/wiki/Instabug Instabug]
|-
|[https://en.wikipedia.org/wiki/LinkedIn LinkedIn]
|-
|[https://business.linkedin.com/marketing-solutions/ads LinkedIn Ads]
|-
|[https://openstf.io/ OpenSTF]
|-
|[https://en.wikipedia.org/wiki/SEMrush SEMrush]
|-
|[https://en.wikipedia.org/wiki/Serpstat Serpstat]
|-
|[https://www.small-improvements.com/ Small Improvements]
|-
|[https://www.spyfu.com/ SpyFu]
|-
|[https://www.idaptive.com/ Idaptive]
|-
|[https://en.wikipedia.org/wiki/Transifex Transifex]
|-
|[https://en.wikipedia.org/wiki/Twitter Twitter]
|-
|[https://neilpatel.com/ubersuggest/ Ubersuggest]
|-
|[https://www.useresponse.com/ UseResponse]
|-
|[https://en.wikipedia.org/wiki/Wistia Wistia]
|-
|[https://en.wikipedia.org/wiki/WordPress WordPress]
|-
|[https://www.workable.com/ Workable ]
|-
|[https://managewp.com/ WP Manage]
|-
|[https://webmaster.yandex.com/welcome/ Yandex Webmaster ]
|-
|[https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
|-
|[https://en.wikipedia.org/wiki/Zapier Zapier]
|}
|}
  </div>
</div>
</div>
</div>
<!-- JOB FRAMEWORK -->
<div class="">
  <div class="box-header center">
== Specific Knowledge Automation ==
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!rowspan="12"|'''Concepts'''
|[https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
|-
|[https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas ]
|-
|[https://en.wikipedia.org/wiki/Marketing_channel Channel management]
|-
|[https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
|-
|[https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
|-
|[https://en.wikipedia.org/wiki/Email_marketing Email marketing]
|-
|[https://en.wikipedia.org/wiki/Performance_indicator KPIs]
|-
|[https://en.wikipedia.org/wiki/Lead_management Lead management]
|-
|[https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
|-
|[https://en.wikipedia.org/wiki/Marketing_research Marketing research]
|-
|[https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
|-
|[https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Writing & editing]
|-
!rowspan="1"|Softwares/Tools/Platforms - Configuration
|[https://www.proposify.com/ Proposify]
|-
!rowspan="11"|Softwares/Tools/Platforms - Usage
|[https://databox.com/ Databox]
|-
|[https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
|-
|[https://en.wikipedia.org/wiki/Grammarly Grammarly]
|-
|[https://www.hotjar.com/ Hotjar]
|-
|[https://en.wikipedia.org/wiki/HubSpot Hubspot]
|-
|[https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
|-
|[https://www.hubspot.com/products/marketing Hubspot Marketing]
|-
|[https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
|-
|[https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
|-
|[https://www.proposify.com/ Proposify]
|-
|[https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
|-
!rowspan="1"|Languages (Idioms)
|Advanced English
|}
  </div>
  </div>
</div>
</div>
</div>
 
</div>
 
</div>


<!-- JOB FRAMEWORK -->
<!-- JOB FRAMEWORK -->
<div class="grid two-columns">
  <div class="">
  <div class="">
   <div class="box-header center">
   <div class="box-header center">
= IT Knowledge =
== Secure Group Knowledge ==
   </div>
   </div>
  <div class="box-content framework center">
<div class="center">
    <div class="">
We will also assess your Secure Group (SG) Knowledge proficiency.
{| class="wikitable"
!System Administration
|-
!System Administration - Day to Day Ops
|-
!Networking concepts
|-
!Programming
|-
!Desktop Software Administration
|}
</div>
</div>
</div> <!-- grid -->


<!-- JOB FRAMEWORK -->
'' Expect more info soon. ''
<div class="">
</div>
  <div class="box-header center">
</div>
 
= Secure Group Knowledge =
The first item we require proficiency regarding our company is the '''Secure Group Management Model''' (yes, the content in this wiki!). Besides that, we also need our employees to understand our products in all aspects as described in the following table:
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!colspan="1"|Secure Group Knowledge
!rowspan="1"|What's Expected
!rowspan="1"|Impact
!rowspan="1"|Product
!colspan="1"|Minimum Grade
|-
!rowspan="6"|User Documentation
|rowspan="6"|Good, user-level knowledge regarding the product and its functionalities. From the user documentation, all employees across the company are required to be well aware of our solutions’ core features and functions such as the Password Advisor or how to send an automatic crash report.
|rowspan="6"|This knowledge helps us facilitate a user-centric approach internally, which we believe is essential to develop our business and solutions. The user documentation helps team members understand user behavior and needs more thoroughly and feel the impact of their everyday efforts.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Sales Documentation
|rowspan="6"|Employees should gain significant knowledge regarding the business side of Secure Group. They need to be aware of commonly-used concepts in our day-to-day activities such as our business and distribution model, value proposition, selling prices, key selling points, and target audience.
|rowspan="6"|The information in the Sales Documentation supports employees in their daily routine. It conveys the overall business vision within the company. This documentation contributes to making employees aware of how our solutions are distributed, who are our key partners, and target market to know exactly the people towards whom team members’ efforts should be aimed. Alignment on company-wide priorities is also achieved through clear communication of our value proposition and key selling points, helping everyone understand the things that matter most.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Support Documentation
|rowspan="6"|People within the company need to be aware of commonly occurring problems with our solutions. From the Support Documentation, employees should also extract general level knowledge regarding support processes, the issues that we’re currently having product-wise, and the approach to troubleshooting them.
|rowspan="6"|The Support Documentation helps employees understand short-term priorities more clearly and communicate more openly why they’re needed. It also gives them general knowledge of how to spot and report a problem, which helps us facilitate a company-wide contribution to product development. Last but by no means least, it helps team members understand customers' pains and behavioral patterns to strengthen our user-centric approach.
|Secure OS
|3
|-
|SAS
|3
|-
|Secure Chat
|3
|-
|Secure Email
|3
|-
|Secure Vault
|3
|-
|Secure Manager
|3
|-
!rowspan="6"|Functional Documentation
|rowspan="6"|Through the Functional Documentation, employees should get a thorough understanding of the solutions and their multiple features. People that work closely with the products must understand exactly how they function, how users interact with them, how to configure different settings, and what’s the expected behavior of different software solutions.
|rowspan="6"|The information in the Functional Documentation helps employees whose work is closely connected with our solutions, to gain significant in-depth knowledge into their functionalities that far exceeds users‘ understanding. Such thorough product expertise helps us remain objective, evaluate market data more adequately, and constantly increase our internal expertise.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Technical Documentation
|rowspan="6"|Employees concerned with the Technical Documentation and more concretely - software development, must gain complete mastery over all solutions. Such people are regarded as technical experts and need to be well aware of data structures, relational databases, algorithms, programming languages, models, etc.
|rowspan="6"|The Technical Documentation is used to make sure people that are technically involved in product development have the required knowledge to perform their day-to-day tasks, optimize our solutions more easily, and support other teams with their in-depth expertise.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
|}

Revision as of 22:47, 20 December 2020

As a Marketing Automation expert, you can be part of our Marketing and Business Development teams (depending on your level). Business Development team is aiming at increasing the company’s profitability through business expansion and development of growth opportunities. Marketing team's mission is to generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.

The positions in this framework will play a crucial role in creating, implementing, and reinforcing best practices and procedures to improve lead nurturing efforts and inbound/outbouнd lead management processes.

In order to progress in our development path and Level Up or Step Up, our Marketing Automation Experts must:


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Automation Step
Level
Individual Contributor Path 1 2 3 4
Sales Automation and Lead Generation representative 2.100 2.250 2.400 2.550
Sales Automation and Lead Generation specialist 3.100 3.250 3.400 3.550
Marketing Campaign Automation expert 4.100 4.250 4.400 4.550
Marketing Automation strategist 5.100 5.250 5.400 5.550
Demand Generation strategist 6.100 6.250 6.400 6.550
Senior Demand Generation strategist 7.100 7.250 7.400 7.550

KAI of the position

Extensive Knowledge Automation

Type Knowledge Decription Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Concepts / Methodologies


 Balanced Scorecard Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Buyer Personas Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Distribution Channel Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Content Marketing Practical application Practical application Practical application Applied theory Applied theory Applied theory
Conversion Rate Optimization (CRO) Limited experience Limited experience Applied theory Applied theory Applied theory Applied theory
Data science and analytics Limited experience Practical application Applied theory Applied theory Applied theory Applied theory
Email marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Graphic design Fundamental awareness Limited experience Practical application Practical application Practical application Practical application
Kanban Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
KPIs Limited experience Practical application Applied theory Applied theory Applied theory Applied theory
Lead management Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Marketing automation Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Marketing research Practical application Practical application Applied theory Applied theory Applied theory Applied heory
Marketing strategy Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Online advertising Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Planning & budgeting Fundamental awareness Limited experience Practical application Practical application Practical application Practical application
Programmatic Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Retargeting Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Scrum Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SEO Content (Search Engine Optimisation) Fundamental awareness Fundamental awareness Practical Application Applied theory Applied theory Applied theory
SEO On-Page (Search Engine Optimisation) Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
Social media marketing Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
Copywriting & content writing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Languages (idioms) Business English - Spoken Practical application Practical application Practical application Applied theory Applied theory Applied theory
Business English - Written Practical application Practical application Practical application Applied theory Applied theory Applied theory
Languages CSS Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
HTML Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Javascript Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Softwares/Tools/Platforms - Configuration Proposify Limited experience Practical application Practical application Applied theory Applied theory Applied theory
WordPress Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
Softwares/Tools/Platforms - Usage Alexa Rank Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Atlassian Confluence Limited experience Practical application Practical application Practical application Practical application Practical application
Atlassian Jira Limited experience Practical application Practical application Practical application Practical application Practical application
Bing Webmaster Tools Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Databox Limited experience Practical application Practical application Applied theory Applied theory Applied theory
Facebook Business Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Facebook Insights Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Analytics Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Google Keyword Planner Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Search Console Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Trends Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
GTmetrix PRO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Hotjar Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied heory
Hubspot CMS Practical application Practical application Applied theory Applied heory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Inspectlet Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
LinkedIn Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Mailchimp Limited experience Practical application Practical application Applied theory Applied theory Applied theory
OpenSTF Fundamental awareness Fundamental awareness Fundamental awareness Fundamental awareness Fundamental awareness Fundamental awareness
Proposify Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SEMrush Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Serpstat Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SpyFu Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SurveyMonkey Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
Twitter Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Ubersuggest Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yandex Webmaster Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yoast SEO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Zapier Limited experience Practical application Practical application Practical application Practical application Practical application

Secure Group Knowledge

We will also assess your Secure Group (SG) Knowledge proficiency.

Expect more info soon.

Retrieved from "https://managementmodel.info/index.php?title=Marketing_Automation&oldid=1672"