Digital Marketing: Difference between revisions
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Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it. | |||
They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out. | |||
We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences. | |||
= Progression = | |||
In order to progress in our development path and Level Up or Step Up, our Digital Marketing team must: | |||
* Meet the criteria of the Level & Step Chart for the [[Performance#Individual_Contributors_Levels|Individual Contributors Path]] | |||
* Meet the [[Digital_Marketing#KAI_of_the_framework|KAI]] grade of the framework related to each level | |||
* Demonstrate proficiency in [[Secure Group Knowledge]] | |||
<div class="center"> | |||
= Salary Grid = | |||
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions. | |||
<div class="center"> | |||
= | |||
{| class="wikitable" | {| class="wikitable" | ||
! | !colspan="2"|Digital Marketing | ||
| | !colspan="4"|Step | ||
|- | |- | ||
| | !rowspan="11"|Level | ||
|- | |- | ||
!Individual Contributor Path | |||
!1 | |||
!2 | |||
!3 | |||
!4 | |||
|- | |- | ||
| | !1 | ||
|2.000 | |||
|2.150 | |||
|2.300 | |||
|2.450 | |||
|- | |- | ||
| | !2 | ||
|3.000 | |||
|3.150 | |||
|3.300 | |||
|3.450 | |||
|- | |- | ||
| | !3 | ||
|4.000 | |||
|4.150 | |||
|4.300 | |||
|4.450 | |||
|- | |- | ||
| | !4 | ||
|5.000 | |||
|5.150 | |||
|5.300 | |||
|5.450 | |||
|- | |- | ||
| | !5 | ||
|6.000 | |||
|6.150 | |||
|6.300 | |||
|6.450 | |||
|- | |- | ||
!6 | |||
|7.000 | |||
|7.150 | |||
|7.300 | |||
|7.450 | |||
! | |||
| | |||
| | |||
| | |||
| | |||
|} | |} | ||
</div> | </div> | ||
</div> | </div> | ||
= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework = | |||
== Extensive Knowledge == | |||
== | |||
</div> | </div> | ||
<div class="box-content framework"> | <div class="box-content framework"> | ||
<div class="center"> | <div class="center"> | ||
{| class="wikitable" | {| class="wikitable" style="text-align:center; font-size:11px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;" | ||
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;" | |||
! rowspan="2" | Type | |||
! rowspan="2" | Knowledge Description | |||
! colspan="6" | Minimum Grade to acquire Level X | |||
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;" | |||
| Level 1 | |||
| Level 2 | |||
| Level 3 | |||
| Level 4 | |||
| Level 5 | |||
| Level 6 | |||
|- | |||
!rowspan=" | |||
!rowspan=" | |||
| | |||
|- | |||
| | |||
| | |||
| | |||
| | |||
| | |||
| | |||
|- | |- | ||
|[https:// | | rowspan="3" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Programming languages | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS] | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | rowspan="48" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Software/Tools/Platforms | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects] | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign] | |||
|[https:// | | style="background-color:#FFFAE5;" | Limited experience | ||
| | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom] | |||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_XD Adobe XD] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/BigPicture Big Picture] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Buffer_(application) Buffer] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://buzzsumo.com/ Buzzsumo] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://databox.com/ Databox] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console] | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Grammarly Grammarly] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Management & Ads] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.proposify.com/ Proposify] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://seranking.com/pt/ SE Ranking] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/SEMrush SEMrush] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.spyfu.com/ SpyFu] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Transifex Transifex] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter Content Management & Ads] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.useresponse.com/ UseResponse] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https://en.wikipedia.org/wiki/ | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Wistia Wistia] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.workable.com/ Workable] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://managewp.com/ WP Manage] | |||
|[https:// | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO] | ||
| style="background-color:#E3FCEF;" | Practical application | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
|[https:// | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Zapier Zapier] | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|- | |- | ||
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Languages (idioms) | |||
|Advanced English | | style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English | ||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#FFFAE5;" | Limited experience | |||
| style="background-color:#E3FCEF;" | Practical application | |||
| Applied theory | |||
| Applied theory | |||
| Applied theory | |||
|} | |} | ||
</div> | </div> | ||
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</div> | </div> | ||
</div> | </div> | ||
Latest revision as of 11:40, 18 April 2022
Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it. They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out.
We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences.
Progression
In order to progress in our development path and Level Up or Step Up, our Digital Marketing team must:
- Meet the criteria of the Level & Step Chart for the Individual Contributors Path
- Meet the KAI grade of the framework related to each level
- Demonstrate proficiency in Secure Group Knowledge
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
Digital Marketing | Step | ||||
---|---|---|---|---|---|
Level | |||||
Individual Contributor Path | 1 | 2 | 3 | 4 | |
1 | 2.000 | 2.150 | 2.300 | 2.450 | |
2 | 3.000 | 3.150 | 3.300 | 3.450 | |
3 | 4.000 | 4.150 | 4.300 | 4.450 | |
4 | 5.000 | 5.150 | 5.300 | 5.450 | |
5 | 6.000 | 6.150 | 6.300 | 6.450 | |
6 | 7.000 | 7.150 | 7.300 | 7.450 |
KAI of the framework
Extensive Knowledge
Type | Knowledge Description | Minimum Grade to acquire Level X | |||||
---|---|---|---|---|---|---|---|
Level 1 | Level 2 | Level 3 | Level 4 | Level 5 | Level 6 | ||
Programming languages | CSS | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |
HTML | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Javascript | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Software/Tools/Platforms | Adobe After Effects | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |
Adobe Illustrator | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Adobe InDesign | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Adobe Lightroom | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Adobe Photoshop | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Adobe Premiere Pro | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Adobe XD | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Alexa Rank | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Big Picture | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Bing Webmaster Tools | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Buffer | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Buzzsumo | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Countly | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Databox | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Facebook Business Manager | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Facebook Insights | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Google Ads | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Google Analytics | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Google Keyword Planner | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Google Search Console | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Google Trends | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Grammarly | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
GTmetrix PRO | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Hotjar | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Hubspot CMS | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Hubspot Marketing | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Hubspot Sales Pro | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Inspectlet | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Instabug | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
LinkedIn Content Management & Ads | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Mailchimp | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Proposify | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
SE Ranking | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
SEMrush | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Serpstat | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
SpyFu | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
SurveyMonkey | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Transifex | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Twitter Content Management & Ads | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Ubersuggest | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
UseResponse | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Wistia | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
WordPress | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Workable | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
WP Manage | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Yandex Webmaster | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Yoast SEO | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
Zapier | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
Languages (idioms) | Advanced Business English | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |