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The core of our Product Marketing team is to define efficient marketing strategies based on specs and to define the experience that these strategies will provide to customers and partners. This means that the skill set required for succeeding in this framework it's extensive and complex because it involves technical and business layers.
Product Marketing managers are responsible for positioning our product, communicating our value to the market, and ensuring our growth through the engagement of target audiences. They receive new product information and updates from the Product managers and define sales channels, promotion strategies, sales guides, budgets, key value propositions, and messages.
They are responsible for developing our product position and definition, identifying differentiators, and defining a unique selling proposition. Their work involves data analysis, content distribution, client satisfaction, and cost reduction so their strategic focus is to ensure that Secure Group provides customer-tailored mobile solutions focused on privacy and security to individuals, businesses, and organizations.
It's essential to have a deep influence and knowledge on product development from an end-user perspective and overall market behavior understanding in order to grow in this framework.
= Progression =
= Progression =
In order to progress in our development path and Level Up or Step Up, our Product Marketing Managers must:
In order to progress in our development path and Level Up or Step Up, our Product Managers must:
* Meet the criteria of the Level & Step Chart for the [[Management|Management Path]]
* Meet the criteria of the Level & Step Chart for [[Management|Management Path]]
* Meet the [[Product_Marketing_Management#KAI_of_the_framework|KAI]] grade of the framework related to each level
* Demonstrate proficiency in the Marketing and Product Realms
* Demonstrate proficiency in [[Secure Group Knowledge]]
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Languages (idioms)
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English
|}
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Latest revision as of 05:45, 28 April 2022
Product Marketing managers are responsible for positioning our product, communicating our value to the market, and ensuring our growth through the engagement of target audiences. They receive new product information and updates from the Product managers and define sales channels, promotion strategies, sales guides, budgets, key value propositions, and messages.
It's essential to have a deep influence and knowledge on product development from an end-user perspective and overall market behavior understanding in order to grow in this framework.
Progression
In order to progress in our development path and Level Up or Step Up, our Product Managers must:
Meet the criteria of the Level & Step Chart for Management Path
Demonstrate proficiency in the Marketing and Product Realms
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
