Marketing Automation: Difference between revisions
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The Marketing Automation team works to increase our company's profitability through business expansion and development by creating, implementing and reinforcing best practices and procedures to improve lead nurturing efforts and inbound lead management processes. They are also responsible for conveying B2B inbound tactics and follow industry trends to attract key stakeholders with a recognized international significance for our cybersecurity niche market. | |||
Growth in this framework relates to understanding the market's buyer personas, business channel, and management and building a fully operational automation infrastructure to target the most qualified leads for our business. | |||
= Progression= | = Progression= | ||
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! | !4 | ||
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|7.950 | |7.950 | ||
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<div class="box-content framework"> | <div class="box-content framework"> | ||
<div class="center"> | <div class="center"> | ||
{| class="wikitable" style="text-align:center; font-size: | {| class="wikitable" style="text-align:center; font-size:11px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;" | ||
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;" | |- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;" | ||
! rowspan="2" | Type | ! rowspan="2" | Type | ||
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="background-color:#DEEBFF;" | |- style="background-color:#DEEBFF;" | ||
| rowspan="30" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms | | rowspan="30" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms | ||
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="background-color:#DEEBFF;" | |- style="background-color:#DEEBFF;" | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://databox.com/ Databox] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://databox.com/ Databox] | ||
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="background-color:#DEEBFF;" | |- style="background-color:#DEEBFF;" | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| Applied theory | | Applied theory | ||
| Applied theory | | Applied theory | ||
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console] | | style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends] | | style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO] | | style=" background-color:#FFF; color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="background-color:#DEEBFF;" | |- style="background-color:#DEEBFF;" | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar] | ||
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="background-color:#DEEBFF;" | |- style="background-color:#DEEBFF;" | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp] | ||
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
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|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- style="background-color:#DEEBFF;" | |- style="background-color:#DEEBFF;" | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey] | ||
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
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|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest] | ||
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
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|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
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| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
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|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO] | | style="background-color:#FFF; color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO] | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | | style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
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|- | |- | ||
| style="background-color:#FFF; color:#000000; text-align:left;" |[https://en.wikipedia.org/wiki/Zapier Zapier] | | style="background-color:#FFF; color:#000000; text-align:left;" |[https://en.wikipedia.org/wiki/Zapier Zapier] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
|- | |- | ||
| rowspan="1" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages (idioms) | | rowspan="1" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages (idioms) | ||
| style="background-color:#FFF; color:#000000; text-align:left;" | Advanced Business English | | style="background-color:#FFF; color:#000000; text-align:left;" | Advanced Business English | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:# | | style="background-color:#E3FCEF;" | Practical application | ||
| style="background-color:#DEEBFF;" | Applied theory | | style="background-color:#DEEBFF;" | Applied theory | ||
| style="background-color:#DEEBFF;" | Applied theory | | style="background-color:#DEEBFF;" | Applied theory | ||
Latest revision as of 07:04, 1 November 2021
The Marketing Automation team works to increase our company's profitability through business expansion and development by creating, implementing and reinforcing best practices and procedures to improve lead nurturing efforts and inbound lead management processes. They are also responsible for conveying B2B inbound tactics and follow industry trends to attract key stakeholders with a recognized international significance for our cybersecurity niche market.
Growth in this framework relates to understanding the market's buyer personas, business channel, and management and building a fully operational automation infrastructure to target the most qualified leads for our business.
Progression
In order to progress in our development path and Level Up or Step Up, our Marketing Automation team must:
- Meet the criteria of the Level & Step Chart for the Individual Contributors Path
- Meet the KAI grade of the framework related to each level
- Demonstrate proficiency in Secure Group Knowledge
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Marketing Automation | Step | ||||
|---|---|---|---|---|---|
| Level | |||||
| Individual Contributor Path | 1 | 2 | 3 | 4 | |
| 1 | 2.800 | 2.950 | 3.200 | 3.350 | |
| 2 | 3.800 | 3.950 | 4.200 | 4.350 | |
| 3 | 4.800 | 4.950 | 5.200 | 5.350 | |
| 4 | 5.800 | 5.950 | 6.200 | 6.350 | |
| 5 | 6.800 | 6.950 | 7.200 | 7.350 | |
| 6 | 7.800 | 7.950 | 8.200 | 8.350 | |
KAI of the framework
Extensive Knowledge
| Type | Knowledge Description | Minimum Grade to acquire Level X | |||||
|---|---|---|---|---|---|---|---|
| Level 1 | Level 2 | Level 3 | Level 4 | Level 5 | Level 6 | ||
| Languages | CSS | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application |
| HTML | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Javascript | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Softwares/Tools/Platforms | Alexa Rank | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application |
| Bing Webmaster Tools | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Databox | Limited experience | Practical application | Practical application | Applied theory | Applied theory | Applied theory | |
| Facebook Business Manager | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Facebook Insights | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Ads | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Ads Manager | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Analytics | Fundamental awareness | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Google Keyword Planner | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Search Console | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Google Trends | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| GTmetrix PRO | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Hotjar | Fundamental awareness | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Hubspot CMS | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hubspot Marketing | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hubspot Sales Pro | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Inspectlet | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| LinkedIn Content Posting & Ads | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Mailchimp | Limited experience | Practical application | Practical application | Applied theory | Applied theory | Applied theory | |
| Proposify | Limited experience | Practical application | Practical application | Applied theory | Applied theory | Applied theory | |
| WordPress | Fundamental awareness | Fundamental awareness | Practical application | Applied theory | Applied theory | Applied theory | |
| SEMrush | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Serpstat | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| SpyFu | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| SurveyMonkey | Fundamental awareness | Fundamental awareness | Practical application | Applied theory | Applied theory | Applied theory | |
| Twitter Content Posting & Ads | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Ubersuggest | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Yandex Webmaster | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Yoast SEO | Fundamental awareness | Fundamental awareness | Practical application | Practical application | Practical application | Practical application | |
| Zapier | Limited experience | Practical application | Practical application | Practical application | Practical application | Practical application | |
| Languages (idioms) | Advanced Business English | Practical application | Practical application | Practical application | Applied theory | Applied theory | Applied theory |