Marketing Automation: Difference between revisions

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In close collaboration with the Business Development and Marketing teams, people in Marketing Automation work to contribute to the nurturing and generation of new partner leads. They do that through the development of new inbound strategies and building engaging email sequences.
The Marketing Automation team works to increase our company's profitability through business expansion and development by creating, implementing and reinforcing best practices and procedures to improve lead nurturing efforts and inbound lead management processes. They are also responsible for conveying B2B inbound tactics and follow industry trends to attract key stakeholders with a recognized international significance for our cybersecurity niche market.


As you grow in the framework, you will expand your understanding of the market and build a fully operational automation infrastructure to target the most qualified leads for our business.
Growth in this framework relates to understanding the market's buyer personas, business channel, and management and building a fully operational automation infrastructure to target the most qualified leads for our business.


 
= Progression=
= Progression =
In order to progress in our development path and Level Up or Step Up, our Marketing Automation team must:
 
* Meet the criteria of the Level & Step Chart for the [[Performance#Individual_Contributors_Levels|Individual Contributors Path]]
In order to progress in our development path and Level Up or Step Up, our Marketing Automation Experts must:
* Meet the [[Marketing_Automation#KAI_of_the_framework|KAI]] grade of the framework related to each level
* Meet the criteria of the Level & Step Chart for the [[Individual_Contributors|Individual Contributors Path]]
* Score the minimum grade in the [[KAI]] of the position
* Demonstrate proficiency in [[Secure Group Knowledge]]
* Demonstrate proficiency in [[Secure Group Knowledge]]
</br>
</br>


<div class="center">
= Salary Grid =
= Salary Grid =
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
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!4
!4
|-
|-
!Sales Automation and Lead Generation Representative
!1
|2.800  
|2.800  
|2.950  
|2.950  
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|3.350  
|3.350  
|-
|-
!Sales Automation and Lead Generation Specialist
!2
|3.800  
|3.800  
|3.950  
|3.950  
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|4.350  
|4.350  
|-
|-
!Marketing Campaign Automation Expert
!3
|4.800  
|4.800  
|4.950  
|4.950  
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|5.350  
|5.350  
|-
|-
!Marketing Automation Strategist
!4
|5.800  
|5.800  
|5.950  
|5.950  
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|6.350  
|6.350  
|-
|-
!Demand Generation Strategist
!5
|6.800  
|6.800  
|6.950  
|6.950  
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|7.350  
|7.350  
|-
|-
!Senior Demand Generation Strategist
!6
|7.800  
|7.800  
|7.950  
|7.950  
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|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
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| Practical application
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|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness  
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness  
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
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|-
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| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| rowspan="30" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms
| rowspan="30" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://databox.com/ Databox]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://databox.com/ Databox]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
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|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
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|-
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| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
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| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
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|-
|-
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
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|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
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|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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| style="background-color:#E3FCEF;" | Practical application
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|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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|-
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| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
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|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" |[https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFF; color:#000000; text-align:left;" |[https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| style="background-color:#E3FCEF;" | Practical application
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| rowspan="1" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages (idioms)
| rowspan="1" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages (idioms)
| style="background-color:#FFF; color:#000000; text-align:left;" | Advanced Business English
| style="background-color:#FFF; color:#000000; text-align:left;" | Advanced Business English
| Practical application
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| Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory

Latest revision as of 07:04, 1 November 2021

The Marketing Automation team works to increase our company's profitability through business expansion and development by creating, implementing and reinforcing best practices and procedures to improve lead nurturing efforts and inbound lead management processes. They are also responsible for conveying B2B inbound tactics and follow industry trends to attract key stakeholders with a recognized international significance for our cybersecurity niche market.

Growth in this framework relates to understanding the market's buyer personas, business channel, and management and building a fully operational automation infrastructure to target the most qualified leads for our business.

Progression

In order to progress in our development path and Level Up or Step Up, our Marketing Automation team must:


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Automation Step
Level
Individual Contributor Path 1 2 3 4
1 2.800 2.950 3.200 3.350
2 3.800 3.950 4.200 4.350
3 4.800 4.950 5.200 5.350
4 5.800 5.950 6.200 6.350
5 6.800 6.950 7.200 7.350
6 7.800 7.950 8.200 8.350

KAI of the framework

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Languages CSS Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
HTML Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Javascript Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Softwares/Tools/Platforms Alexa Rank Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Bing Webmaster Tools Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Databox Limited experience Practical application Practical application Applied theory Applied theory Applied theory
Facebook Business Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Facebook Insights Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Analytics Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Google Keyword Planner Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Search Console Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Trends Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
GTmetrix PRO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Hotjar Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot CMS Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Inspectlet Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
LinkedIn Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Mailchimp Limited experience Practical application Practical application Applied theory Applied theory Applied theory
Proposify Limited experience Practical application Practical application Applied theory Applied theory Applied theory
WordPress Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
SEMrush Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Serpstat Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SpyFu Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SurveyMonkey Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
Twitter Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Ubersuggest Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yandex Webmaster Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yoast SEO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Zapier Limited experience Practical application Practical application Practical application Practical application Practical application
Languages (idioms) Advanced Business English Practical application Practical application Practical application Applied theory Applied theory Applied theory
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