Marketing Automation: Difference between revisions

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As a Marketing Automation expert, you can be part of our Marketing and Business Development teams. Business Development team is aiming at increasing the company’s profitability through business expansion and development of growth opportunities. Marketing team's mission is to generate leads, drive up tangible results for Secure Group and our partners, and increase brand awareness through relevant, highly effective, cost-optimized marketing approaches.
The Marketing Automation team works to increase our company's profitability through business expansion and development by creating, implementing and reinforcing best practices and procedures to improve lead nurturing efforts and inbound lead management processes. They are also responsible for conveying B2B inbound tactics and follow industry trends to attract key stakeholders with a recognized international significance for our cybersecurity niche market.


The positions in this framework will play a crucial role in creating, implementing, and reinforcing best practices and procedures to improve lead nurturing efforts and inbound/outbouнd lead management processes.
Growth in this framework relates to understanding the market's buyer personas, business channel, and management and building a fully operational automation infrastructure to target the most qualified leads for our business.


In order to progress in our development path and Level Up or Step Up, our Marketing Automation Experts must:
= Progression=
* Meet the criteria of the Level & Step Chart for the [[Individual_Contributors|Individual Contributors Path]]
In order to progress in our development path and Level Up or Step Up, our Marketing Automation team must:
* Score the minimum grade in the [[KAI]] of the position
* Meet the criteria of the Level & Step Chart for the [[Performance#Individual_Contributors_Levels|Individual Contributors Path]]
* Meet the [[Marketing_Automation#KAI_of_the_framework|KAI]] grade of the framework related to each level
* Demonstrate proficiency in [[Secure Group Knowledge]]
* Demonstrate proficiency in [[Secure Group Knowledge]]
</br>
</br>


<div class="center">
= Salary Grid =
= Salary Grid =
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
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!4
!4
|-
|-
!Sales Automation and Lead Generation representative
!1
|2.100
|2.800
|2.250
|2.950
|2.400
|3.200
|2.550
|3.350
|-
|-
!Sales Automation and Lead Generation specialist
!2
|3.100
|3.800
|3.250
|3.950
|3.400
|4.200
|3.550
|4.350
|-
|-
!Marketing Campaign Automation expert
!3
|4.100
|4.800
|4.250
|4.950
|4.400
|5.200
|4.550
|5.350
|-
|-
!Marketing Automation strategist
!4
|5.100
|5.800
|5.250
|5.950
|5.400
|6.200
|5.550
|6.350
|-
|-
!Demand Generation strategist
!5
|6.100
|6.800
|6.250
|6.950
|6.400
|7.200
|6.550
|7.350
|-
|-
!Senior Demand Generation strategist
!6
|7.100
|7.800
|7.250
|7.950
|7.400
|8.200
|7.550
|8.350
|}
|}
</div>
</div>
</div>
</div>


= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the position =
= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework =
 
== Extensive Knowledge ==
<!-- JOB FRAMEWORK -->
<div class="grid two-columns">
<div class="">
  <div class="box-header center">
== Extensive Knowledge Automation ==
   </div>
   </div>
   <div class="box-content framework">
   <div class="box-content framework">
     <div class="center">
     <div class="center">
{| class="wikitable" style="text-align:center; background-color:#E3FCEF; color:#222;"
{| class="wikitable" style="text-align:center; font-size:11px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;"
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
! rowspan="2" | Type
! rowspan="2" | Type
! rowspan="2" | Knowledge Description
! rowspan="2" | Knowledge Description
! colspan="6" | Minimum Grade to acquire Level X
! colspan="6" | Minimum Grade to acquire Level X
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 1
| Level 2
| Level 2
Line 86: Line 81:
| Level 5
| Level 5
| Level 6
| Level 6
|- style="background-color:#DEEBFF;"
|-  
| rowspan="23" style="font-weight:bold; background-color:#FFF; color:#000000;" | Concepts / Methodologies<br /><br /><br />
| rowspan="3" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Distribution_(marketing)#Channels_and_intermediaries Distribution Channel]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Content_marketing Content Marketing]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| Practical application
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
|- style="background-color:#DEEBFF;"
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
 
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Email_marketing Email marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Graphic_design Graphic design]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Performance_indicator KPIs]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Lead_management Lead management]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_research Marketing research]
| rowspan="30" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms
| style="background-color:#E3FCEF;" | Practical application
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Online_advertising Online advertising]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Online_advertising Programmatic]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Retargeting Retargeting]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical Application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Copywriting & content writing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
| rowspan="3" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
| rowspan="2" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms - Configuration
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
|-
| rowspan="31 style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms - Usage
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| Practical application
| Practical application
| Practical application
| Practical application
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| Practical application
| Practical application
| Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://databox.com/ Databox]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://databox.com/ Databox]
Line 359: Line 135:
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
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| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
Line 495: Line 279:
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
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| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| style="background-color:#FFF; color:#000000; text-align:left;" |[https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFF; color:#000000; text-align:left;" |[https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
| rowspan="1" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages (idioms)
| rowspan="1" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages (idioms)
| style="background-color:#FFF; color:#000000; text-align:left;" | Advanced Business English
| style="background-color:#FFF; color:#000000; text-align:left;" | Advanced Business English
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory
| style="background-color:#DEEBFF;" | Applied theory

Latest revision as of 07:04, 1 November 2021

The Marketing Automation team works to increase our company's profitability through business expansion and development by creating, implementing and reinforcing best practices and procedures to improve lead nurturing efforts and inbound lead management processes. They are also responsible for conveying B2B inbound tactics and follow industry trends to attract key stakeholders with a recognized international significance for our cybersecurity niche market.

Growth in this framework relates to understanding the market's buyer personas, business channel, and management and building a fully operational automation infrastructure to target the most qualified leads for our business.

Progression

In order to progress in our development path and Level Up or Step Up, our Marketing Automation team must:


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Automation Step
Level
Individual Contributor Path 1 2 3 4
1 2.800 2.950 3.200 3.350
2 3.800 3.950 4.200 4.350
3 4.800 4.950 5.200 5.350
4 5.800 5.950 6.200 6.350
5 6.800 6.950 7.200 7.350
6 7.800 7.950 8.200 8.350

KAI of the framework

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Languages CSS Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
HTML Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Javascript Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Softwares/Tools/Platforms Alexa Rank Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Bing Webmaster Tools Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Databox Limited experience Practical application Practical application Applied theory Applied theory Applied theory
Facebook Business Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Facebook Insights Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Analytics Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Google Keyword Planner Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Search Console Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Trends Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
GTmetrix PRO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Hotjar Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot CMS Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Inspectlet Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
LinkedIn Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Mailchimp Limited experience Practical application Practical application Applied theory Applied theory Applied theory
Proposify Limited experience Practical application Practical application Applied theory Applied theory Applied theory
WordPress Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
SEMrush Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Serpstat Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SpyFu Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SurveyMonkey Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
Twitter Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Ubersuggest Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yandex Webmaster Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yoast SEO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Zapier Limited experience Practical application Practical application Practical application Practical application Practical application
Languages (idioms) Advanced Business English Practical application Practical application Practical application Applied theory Applied theory Applied theory
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