Product Marketing Management: Difference between revisions

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The core of our Product Marketing Management team is to define efficient marketing strategies based on specs and to define the experience that these strategies will provide to customers and partners. This means that the skill set required for succeeding in this framework it's extensive and complex because it involves technical and business layers.
Product Marketing managers are responsible for positioning our product, communicating our value to the market, and ensuring our growth through the engagement of target audiences. They receive new product information and updates from the Product managers and define sales channels, promotion strategies, sales guides, budgets, key value propositions, and messages.


They are responsible for developing our product position and definition, identifying differentiators, and defining a unique selling proposition. Their work involves data analysis, content distribution, client satisfaction, and cost reduction so their strategic focus is to ensure that Secure Group provides customer-tailored mobile solutions focused on privacy and security to individuals, businesses, and organizations.
It's essential to have a deep influence and knowledge on product development from an end-user perspective and overall market behavior understanding in order to grow in this framework.


= Progression =
= Progression =
In order to progress in our development path and Level Up or Step Up, our Product Owners must:
In order to progress in our development path and Level Up or Step Up, our Product Managers must:
* Meet the criteria of the Level & Step Chart for the [[Performance#Individual_Contributors_Levels|Individual Contributors Path]]
* Meet the criteria of the Level & Step Chart for [[Management|Management Path]]
* Meet the [[Product_Marketing_Management#KAI_of_the_framework|KAI]] grade of the framework related to each level
* Demonstrate proficiency in the Marketing and Product Realms
* Demonstrate proficiency in [[Secure Group Knowledge]]
</br>
</br>


<div class="center">
= Salary Grid =
= Salary Grid =
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
<div class="center">
<div class="center">
{| class="wikitable"
{| class="wikitable"
!colspan="2"|Product Marketing Manager
! rowspan="2" colspan="2" | Product Marketing Management
!colspan="4"|Step
! colspan="4" | Step
|-
|-
!rowspan="11"|Level
! 1
! 2
! 3
! 4
|-
|-
!Individual Contributor Path
! rowspan="6" | Level
!1
!1
!2
|4.430
!3
|4.730
!4
|5.530
|-
|6.430
!1
|3.940
|4.090
|4.240
|4.390
|-
|-
!2
!2
|4.940
|8.540
|5.090
|8.840
|5.240
|9.640
|5.390
|10.540
|-
|-
!3
!3
|5.940
|11.065
|6.090
|11.365
|6.240
|12.165
|6.390
|13.065
|-
|-
!4
!4
|6.940
|13.466
|7.090
|13.766
|7.240
|14.566
|7.390
|15.466
|-
!5
|7.940
|8.090
|8.240
|8.390
|-
!6
|8.940
|9.090
|9.240
|9.390
|}
|}
</div>
</div>
</div>
</div>


= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework =
= Realm =
== Extensive Knowledge ==
[[File:Marketing_Strategy_and_Concepts.png|600px|center]]
  </div>
[[File:Marketing_Destinations_Realm.png|600px|center]]
  <div class="box-content framework">
[[File:Information_Security_Realm.png|600px|center]]
    <div class="center">
[[File:Soft_Eng_Realm.png|600px|center]]
{| class="wikitable" style="text-align:center; font-size:13px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;"
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
! rowspan="2" | Type
! rowspan="2" | Knowledge Description
! colspan="6" | Minimum Grade to acquire Level X
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 2
| Level 3
| Level 4
| Level 5
| Level 6
|-
| rowspan="5" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Frameworks
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://code.tutsplus.com/tutorials/android-sdk-common-android-components--mobile-20873 Android Components]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_software_development#SDK Android SDK]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Application_programming_interface API]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| rowspan="6" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Programming languages
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.atlassian.com/blog/jira-software/jql-the-most-flexible-way-to-search-jira-14 JQL]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/CSS CSS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/PHP PHP]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/SQL SQL]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
| rowspan="2" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Protocols
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/XMPP XMPP]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; text-align:left;" | [https://en.wikipedia.org/wiki/Session_Initiation_Protocol SIP]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| rowspan="19" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Software/Tools/Platforms
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Android_Studio Android Studio]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://marketplace.atlassian.com/apps/1212259/bigpicture-project-management-ppm?hosting=cloud&tab=overview Big Picture]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Crowdin Crowdin]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Docker_(software) Docker]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Gerrit_(software) Gerrit]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.keyshot.com/ Keyshot]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:center;" | Languages (idioms)
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|}
  </div>
  </div>
</div>

Latest revision as of 05:45, 28 April 2022

Product Marketing managers are responsible for positioning our product, communicating our value to the market, and ensuring our growth through the engagement of target audiences. They receive new product information and updates from the Product managers and define sales channels, promotion strategies, sales guides, budgets, key value propositions, and messages.

It's essential to have a deep influence and knowledge on product development from an end-user perspective and overall market behavior understanding in order to grow in this framework.

Progression

In order to progress in our development path and Level Up or Step Up, our Product Managers must:

  • Meet the criteria of the Level & Step Chart for Management Path
  • Demonstrate proficiency in the Marketing and Product Realms


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Product Marketing Management Step
1 2 3 4
Level 1 4.430 4.730 5.530 6.430
2 8.540 8.840 9.640 10.540
3 11.065 11.365 12.165 13.065
4 13.466 13.766 14.566 15.466

Realm

Retrieved from "https://managementmodel.info/index.php?title=Product_Marketing_Management&oldid=3368"