Product Marketing Management: Difference between revisions

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Many IT companies develop products and end up with some very important situations and with us, it is not different. What is the best way to develop the product? What do our partners expect from it? What is the best commercial approach to selling? How we will meet the expectations of marketing departments, engineering, and other stakeholders? What is the planned RoadMap? What will be the most effective channel and distribution strategy? How will we monetize the business?
Product Marketing managers are responsible for positioning our product, communicating our value to the market, and ensuring our growth through the engagement of target audiences. They receive new product information and updates from the Product managers and define sales channels, promotion strategies, sales guides, budgets, key value propositions, and messages.
 
These are the questions our Product Managers face every day and come up with creative solutions to answer all of them, guaranteeing the best product quality while making sure business is heading in the right direction.


It's essential to have a deep influence and knowledge on product development from an end-user perspective and overall market behavior understanding in order to grow in this framework.


= Progression =
= Progression =
 
In order to progress in our development path and Level Up or Step Up, our Product Managers must:
In order to progress in our development path and Level Up, our Product Managers must:
* Meet the criteria of the Level & Step Chart for [[Management|Management Path]]
* Meet the criteria of the Level Chart for [[Individual_Contributors|Individual Contributors Path]]
* Demonstrate proficiency in the Marketing and Product Realms
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</br>


<div class="center">
= Salary Grid =
= Salary Grid =
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
<div class="center">
<div class="center">
{| class="wikitable"
{| class="wikitable"
!colspan="2"|Product Marketing Manager
! rowspan="2" colspan="2" | Product Marketing Management
!colspan="4"|Step
! colspan="4" | Step
|-
|-
!rowspan="11"|Level
! 1
! 2
! 3
! 4
|-
|-
!Individual Contributor Path
! rowspan="6" | Level
!1
!1
!2
|4.430
!3
|4.730
!4
|5.530
|-
|6.430
!1
|3.940
|4.090
|4.240
|4.390
|-
|-
!2
!2
|4.940
|8.540
|5.090
|8.840
|5.240
|9.640
|5.390
|10.540
|-
|-
!3
!3
|5.940
|11.065
|6.090
|11.365
|6.240
|12.165
|6.390
|13.065
|-
|-
!4
!4
|6.940
|13.466
|7.090
|13.766
|7.240
|14.566
|7.390
|15.466
|-
!5
|7.940
|8.090
|8.240
|8.390
|-
!6
|9.090
|9.240
|9.390
|9.540
|}
|}
</div>
</div>
</div>
</div>
= Realm =
[[File:Marketing_Strategy_and_Concepts.png|600px|center]]
[[File:Marketing_Destinations_Realm.png|600px|center]]
[[File:Information_Security_Realm.png|600px|center]]
[[File:Soft_Eng_Realm.png|600px|center]]

Latest revision as of 05:45, 28 April 2022

Product Marketing managers are responsible for positioning our product, communicating our value to the market, and ensuring our growth through the engagement of target audiences. They receive new product information and updates from the Product managers and define sales channels, promotion strategies, sales guides, budgets, key value propositions, and messages.

It's essential to have a deep influence and knowledge on product development from an end-user perspective and overall market behavior understanding in order to grow in this framework.

Progression

In order to progress in our development path and Level Up or Step Up, our Product Managers must:

  • Meet the criteria of the Level & Step Chart for Management Path
  • Demonstrate proficiency in the Marketing and Product Realms


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Product Marketing Management Step
1 2 3 4
Level 1 4.430 4.730 5.530 6.430
2 8.540 8.840 9.640 10.540
3 11.065 11.365 12.165 13.065
4 13.466 13.766 14.566 15.466

Realm