Product Marketing Management: Difference between revisions
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Product Marketing managers are responsible for positioning our product, communicating our value to the market, and ensuring our growth through the engagement of target audiences. They receive new product information and updates from the Product managers and define sales channels, promotion strategies, sales guides, budgets, key value propositions, and messages. | |||
It's essential to have a deep influence and knowledge on product development from an end-user perspective and overall market behavior understanding in order to grow in this framework. | |||
= Progression = | = Progression = | ||
In order to progress in our development path and Level Up or Step Up, our Product Managers must: | |||
In order to progress in our development path and Level Up, our Product Managers must: | * Meet the criteria of the Level & Step Chart for [[Management|Management Path]] | ||
* Meet the criteria of the Level Chart for [[ | * Demonstrate proficiency in the Marketing and Product Realms | ||
</br> | </br> | ||
= Salary Grid = | = Salary Grid = | ||
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions. | All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions. | ||
<div class="center"> | <div class="center"> | ||
{| class="wikitable" | {| class="wikitable" | ||
!colspan="2"|Product Marketing | ! rowspan="2" colspan="2" | Product Marketing Management | ||
!colspan="4"|Step | ! colspan="4" | Step | ||
|- | |- | ||
! | ! 1 | ||
! 2 | |||
! 3 | |||
! 4 | |||
|- | |- | ||
! | ! rowspan="6" | Level | ||
!1 | !1 | ||
|4.430 | |||
|4.730 | |||
|5.530 | |||
|6.430 | |||
|4. | |||
| | |||
| | |||
|- | |- | ||
!2 | !2 | ||
| | |8.540 | ||
| | |8.840 | ||
| | |9.640 | ||
| | |10.540 | ||
|- | |- | ||
!3 | !3 | ||
| | |11.065 | ||
| | |11.365 | ||
| | |12.165 | ||
| | |13.065 | ||
|- | |- | ||
!4 | !4 | ||
| | |13.466 | ||
| | |13.766 | ||
| | |14.566 | ||
| | |15.466 | ||
|} | |} | ||
</div> | </div> | ||
</div> | </div> | ||
= Realm = | |||
[[File:Marketing_Strategy_and_Concepts.png|600px|center]] | |||
[[File:Marketing_Destinations_Realm.png|600px|center]] | |||
[[File:Information_Security_Realm.png|600px|center]] | |||
[[File:Soft_Eng_Realm.png|600px|center]] | |||
Latest revision as of 05:45, 28 April 2022
Product Marketing managers are responsible for positioning our product, communicating our value to the market, and ensuring our growth through the engagement of target audiences. They receive new product information and updates from the Product managers and define sales channels, promotion strategies, sales guides, budgets, key value propositions, and messages.
It's essential to have a deep influence and knowledge on product development from an end-user perspective and overall market behavior understanding in order to grow in this framework.
Progression
In order to progress in our development path and Level Up or Step Up, our Product Managers must:
- Meet the criteria of the Level & Step Chart for Management Path
- Demonstrate proficiency in the Marketing and Product Realms
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Product Marketing Management | Step | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | ||
| Level | 1 | 4.430 | 4.730 | 5.530 | 6.430 |
| 2 | 8.540 | 8.840 | 9.640 | 10.540 | |
| 3 | 11.065 | 11.365 | 12.165 | 13.065 | |
| 4 | 13.466 | 13.766 | 14.566 | 15.466 | |
Realm
