Digital Marketing: Difference between revisions

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Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.
Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it.
They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out.


As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Automation or Marketing Promotion.  
We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences.


In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:
= Progression =
* Meet the criteria of the Level & Step Chart for the chosen path ([[How_we_ensure_people%E2%80%99s_growth#Individual_Contributors_Path|Individual Contributors Path]] or [[How_we_ensure_people%E2%80%99s_growth#Management_Path|Management Path]])
* Score at least a grade 4 in the [[KAI]] of the position in order to reach Level 3.</br>
</br>


= [[KAI]] of the position =
In order to progress in our development path and Level Up or Step Up, our Digital Marketing team must:
* Meet the criteria of the Level & Step Chart for the [[Performance#Individual_Contributors_Levels|Individual Contributors Path]]
* Meet the [[Digital_Marketing#KAI_of_the_framework|KAI]] grade of the framework related to each level
* Demonstrate proficiency in [[Secure Group Knowledge]]


<!-- JOB FRAMEWORK -->
<div class="center">
<div class="grid two-columns">
= Salary Grid =
<div class="">
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
  <div class="box-header center">
<div class="center">
== General Knowledge Automation ==
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
{| class="wikitable"
!rowspan="19"|'''Concepts'''
!colspan="2"|Digital Marketing
|[https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
!colspan="4"|Step
|-
|-
|[https://en.wikipedia.org/wiki/Content_marketing Content Marketing / writing]
!rowspan="11"|Level
|-
|-
|[https://en.wikipedia.org/wiki/Focus_group Focus groups]
!Individual Contributor Path
!1
!2
!3
!4
|-
|-
|[https://en.wikipedia.org/wiki/Graphic_design Graphic design]
!1
|2.000
|2.150
|2.300
|2.450
|-
|-
|[https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
!2
|3.000
|3.150
|3.300
|3.450
|-
|-
|[https://en.wikipedia.org/wiki/Kano_model KANO model]
!3
|4.000
|4.150
|4.300
|4.450
|-
|-
|[https://en.wikipedia.org/wiki/MoSCoW_method MoSCoW method]
!4
|5.000
|5.150
|5.300
|5.450
|-
|-
|[https://en.wikipedia.org/wiki/Online_advertising Online advertising]
!5
|6.000
|6.150
|6.300
|6.450
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
!6
|-
|7.000
|[https://en.wikipedia.org/wiki/Product_demonstration Product Demo]
|7.150
|-
|7.300
|[https://en.wikipedia.org/wiki/Online_advertising Programmatic]
|7.450
|-
|[https://en.wikipedia.org/wiki/Retargeting Retargeting]
|-
|[https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
|-
|[https://en.wikipedia.org/wiki/Technology_roadmap Software Roadmap]
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
|-
|[https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
|-
|[https://en.wikipedia.org/wiki/Technical_writing Technical Writing]
|-
|[https://en.wikipedia.org/wiki/Video_editing Video editing]
|-
!rowspan="3"|Languages
|[https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
|-
|[https://en.wikipedia.org/wiki/HTML HTML]
|-
|[https://en.wikipedia.org/wiki/JavaScript Javascript]
|-
!rowspan="50"|Softwares/Tools/Platforms - Usage
|[https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
|-
|[https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
|-
|[https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
|-
|[https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom ]
|-
|[https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
|-
|[https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premier Pro]
|-
|[https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
|-
|[https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
|-
|[https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
|-
|[https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
|-
|[https://en.wikipedia.org/wiki/BambooHR BambooHR]
|-
|[https://en.wikipedia.org/wiki/BigPicture Big Picture]
|-
|[https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
|-
|[https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
|-
|[https://buzzsumo.com/ Buzzsumo]
|-
|[https://count.ly/ Countly]
|-
|[https://en.wikipedia.org/wiki/Facebook Facebook]
|-
|[https://business.facebook.com/ Facebook Business Manager ]
|-
|[https://www.facebook.com/business/news/audience-insights Facebook Insights]
|-
|[https://en.wikipedia.org/wiki/Google_Ads Google Ads]
|-
|[https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
|-
|[https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
|-
|[https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
|-
|[https://en.wikipedia.org/wiki/Google_Trends Google Trends]
|-
|[https://gtmetrix.com/pro/ GTmetrix PRO]
|-
|[https://www.inspectlet.com/ Inspectlet]
|-
|[https://en.wikipedia.org/wiki/Instabug Instabug]
|-
|[https://www.libib.com/ Libib]
|-
|[https://en.wikipedia.org/wiki/LinkedIn LinkedIn]
|-
|[https://business.linkedin.com/marketing-solutions/ads LinkedIn Ads]
|-
|[https://openstf.io/ OpenSTF]
|-
|[https://en.wikipedia.org/wiki/SEMrush SEMrush]
|-
|[https://en.wikipedia.org/wiki/Serpstat Serpstat]
|-
|[https://www.small-improvements.com/ Small Improvements]
|-
|[https://www.spyfu.com/ SpyFu]
|-
|[https://en.wikipedia.org/wiki/Tableau_Software Tableau]
|-
|[https://thycotic.com/pam-jrny/?utm_expid=88296679-23.VQTS45jBSiSA9n8pC0ndZQ.1 Thycotic Passwordbox]
|-
|[https://en.wikipedia.org/wiki/Transifex Transifex]
|-
|[https://en.wikipedia.org/wiki/Twitter Twitter]
|-
|[https://neilpatel.com/ubersuggest/ Ubersuggest]
|-
|[https://www.useresponse.com/ UseResponse]
|-
|[https://en.wikipedia.org/wiki/Wistia Wistia]
|-
|[https://en.wikipedia.org/wiki/WordPress WordPress]
|-
|[https://www.workable.com/ Workable ]
|-
|[https://managewp.com/ WP Manage]
|-
|[https://webmaster.yandex.com/welcome/ Yandex Webmaster ]
|-
|[https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
|-
|[https://en.wikipedia.org/wiki/Zapier Zapier]
|}
|}
  </div>
</div>
</div>
</div>
<!-- JOB FRAMEWORK -->
<div class="">
  <div class="box-header center">
== Specific Knowledge Automation ==
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!rowspan="12"|'''Concepts'''
|[https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
|-
|[https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas ]
|-
|[https://en.wikipedia.org/wiki/Marketing_channel Channel management]
|-
|[https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
|-
|[https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
|-
|[https://en.wikipedia.org/wiki/Email_marketing Email marketing]
|-
|[https://en.wikipedia.org/wiki/Performance_indicator KPIs]
|-
|[https://en.wikipedia.org/wiki/Lead_management Lead management]
|-
|[https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
|-
|[https://en.wikipedia.org/wiki/Marketing_research Marketing research]
|-
|[https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
|-
|[https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Writing & editing]
|-
!rowspan="1"|Softwares/Tools/Platforms - Configuration
|[https://www.proposify.com/ Proposify]
|-
!rowspan="11"|Softwares/Tools/Platforms - Usage
|[https://databox.com/ Databox]
|-
|[https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
|-
|[https://en.wikipedia.org/wiki/Grammarly Grammarly]
|-
|[https://www.hotjar.com/ Hotjar]
|-
|[https://en.wikipedia.org/wiki/HubSpot Hubspot]
|-
|[https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
|-
|[https://www.hubspot.com/products/marketing Hubspot Marketing]
|-
|[https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
|-
|[https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
|-
|[https://www.proposify.com/ Proposify]
|-
|[https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
|-
!rowspan="1"|Languages (Idioms)
|Advanced English
|}
  </div>
  </div>
</div>
</div>
</div>


 
= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework =
<!-- JOB FRAMEWORK -->
== Extensive Knowledge ==
<div class="grid two-columns">
<div class="">
  <div class="box-header center">
== General Knowledge Promotion ==
   </div>
   </div>
   <div class="box-content framework">
   <div class="box-content framework">
     <div class="center">
     <div class="center">
{| class="wikitable"
{| class="wikitable" style="text-align:center; font-size:11px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;"
!rowspan="15"|'''Concepts'''
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
|[https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
! rowspan="2" | Type
! rowspan="2" | Knowledge Description
! colspan="6" | Minimum Grade to acquire Level X
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 2
| Level 3
| Level 4
| Level 5
| Level 6
|-
|-
|[https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
| rowspan="3" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Programming languages
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Focus_group Focus groups]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Graphic_design Graphic design]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| rowspan="48" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Software/Tools/Platforms
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Kano_model KANO model]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Lead_management Lead management]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/MoSCoW_method MoSCoW method]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Product_demonstration Product Demo]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Technology_roadmap Software Roadmap]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/BigPicture Big Picture]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Technical_writing Technical Writing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Video_editing Video editing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="3"|Languages
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://buzzsumo.com/ Buzzsumo]
|[https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://databox.com/ Databox]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="34"|Softwares/Tools/Platforms - Usage
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager]
|[https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom ]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premier Pro]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/BambooHR BambooHR]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Grammarly Grammarly]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/BigPicture Big Picture]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://buzzsumo.com/ Buzzsumo]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://count.ly/ Countly]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Facebook Facebook]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://business.facebook.com/ Facebook Business Manager]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/HubSpot Hubspot]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Management & Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Instabug Instabug]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://seranking.com/pt/ SE Ranking]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.libib.com/ Libib]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/SEMrush SEMrush]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/LinkedIn LinkedIn]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://business.linkedin.com/marketing-solutions/ads LinkedIn Ads]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://openstf.io/ OpenSTF]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.proposify.com/ Proposify]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Transifex Transifex]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.small-improvements.com/ Small Improvements]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter Content Management & Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Tableau_Software Tableau]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://thycotic.com/pam-jrny/?utm_expid=88296679-23.VQTS45jBSiSA9n8pC0ndZQ.1 Thycotic Passwordbox]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.useresponse.com/ UseResponse]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Twitter Twitter]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Wistia Wistia]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://neilpatel.com/ubersuggest/ Ubersuggest]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.useresponse.com/ UseResponse]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.workable.com/ Workable]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Wistia Wistia]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://managewp.com/ WP Manage]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.workable.com/ Workable]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://managewp.com/ WP Manage]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="1"|Softwares/Tools/Platforms - Configuration
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Languages (idioms)
|[https://www.proposify.com/ Proposify]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English
|}
| style="background-color:#FFFAE5;" | Limited experience
  </div>
| style="background-color:#FFFAE5;" | Limited experience
</div>
| style="background-color:#E3FCEF;" | Practical application
</div>
| Applied theory
 
| Applied theory
<!-- JOB FRAMEWORK -->
| Applied theory
<div class="">
  <div class="box-header center">
== Specific Knowledge Promotion ==
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!colspan="6"|Specific Knowledge
|-
!rowspan="16"|'''Concepts'''
|[https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas ]
|-
|[https://en.wikipedia.org/wiki/Marketing_channel Channel management]
|-
|[https://en.wikipedia.org/wiki/Content_marketing Content Marketing / writing]
|-
|[https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
|-
|[https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
|-
|[https://en.wikipedia.org/wiki/Email_marketing Email marketing]
|-
|[https://en.wikipedia.org/wiki/Performance_indicator KPIs]
|-
|[https://en.wikipedia.org/wiki/Marketing_research Marketing research]
|-
|[https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
|-
|[https://en.wikipedia.org/wiki/Online_advertising Online advertising]
|-
|[https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
|-
|[https://en.wikipedia.org/wiki/Online_advertising Programmatic]
|-
|[https://en.wikipedia.org/wiki/Retargeting Retargeting]
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
|-
|[https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Writing & editing]
|-
!rowspan="25"|Softwares/Tools/Platforms - Usage
|-
|[https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
|-
|[https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
|-
|[https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
|-
|[https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
|-
|[https://databox.com/Databox Databox]
|-
|[https://en.wikipedia.org/wiki/Google_Ads Google Ads]
|-
|[https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
|-
|[https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
|-
|[https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
|-
|[https://en.wikipedia.org/wiki/Google_Trends Google Trends]
|-
|[https://en.wikipedia.org/wiki/Grammarly Grammarly]
|-
|[https://gtmetrix.com/pro/ GTmetrix PRO]
|-
|[https://www.hotjar.com/ Hotjar]
|-
|[https://www.hubspot.com/products/marketing Hubspot Marketing]
|-
|[https://www.inspectlet.com/ Inspectlet]
|-
|[https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
|-
|[https://seranking.com/pt/ SE Ranking]
|-
|[https://en.wikipedia.org/wiki/SEMrush SEMrush]
|-
|[https://www.spyfu.com/ SpyFu]
|-
|[https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
|-
|[https://en.wikipedia.org/wiki/Transifex Transifex]
|-
|[https://en.wikipedia.org/wiki/WordPress WordPress]
|-
|[https://webmaster.yandex.com/welcome/ Yandex Webmaster]
|-
|[https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
|-
!rowspan="4"|Softwares/Tools/Platforms -Configuration
|[https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
|-
|[https://www.inspectlet.com/ Inspectlet]
|-
|[https://en.wikipedia.org/wiki/Serpstat Serpstat]
|-
|[https://seranking.com/pt/ SE Ranking]
|-
!rowspan="1"|Languages (Idioms)
|Advanced English
|}
|}
   </div>
   </div>
Line 466: Line 507:
  </div>
  </div>
</div>
</div>
=== Secure Group Knowledge ===
To be able to reach Level 3 in our Career Journey there is some specific knowledge from our company that we request from our Digital Marketers. This means that considering the [[KAI]] grades, they will need to score a minimum proficiency considering Secure Group Knowledge in a Documentation level in the following perspectives:
{| class="wikitable"
!colspan="1"|Secure Group Knowledge
!rowspan="1"|What's Expected
!rowspan="1"|Impact
!rowspan="1"|Product
!colspan="1"|Minimum Grade
|-
!rowspan="6"|User Documentation
|rowspan="6"|Good, user-level knowledge regarding the product and its functionalities. From the user documentation, all employees across the company are required to be well aware of our solutions’ core features and functions such as the Password Advisor or how to send an automatic crash report.
|rowspan="6"|This knowledge helps us facilitate a user-centric approach internally, which we believe is essential to develop our business and solutions. The user documentation helps team members understand user behavior and needs more thoroughly and feel the impact of their everyday efforts.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Sales Documentation
|rowspan="6"|Employees should gain significant knowledge regarding the business side of Secure Group. They need to be aware of commonly used concepts in our day-to-day activities such as our business and distribution model, value proposition, selling prices, key selling points, and target audience.
|rowspan="6"|The information in the Sales Documentation supports employees in their daily routine. It conveys the overall business vision within the company. This documentation contributes to making employees aware of how our solutions are distributed, who are our key partners and target market to know exactly the people towards whom team members’ efforts should be aimed. Alignment on company-wide priorities is also achieved through clear communication of our value proposition and key selling points, helping everyone understand the things that matter most.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Support Documentation
|rowspan="6"|People within the company need to be aware of commonly occurring problems with our solutions. From the Support Documentation, employees should also extract general level knowledge regarding support processes, the issues that we’re currently having product-wise, and the approach to troubleshooting them.
|rowspan="6"|o The Support Documentation helps employees understand short-term priorities more clearly and communicate more openly why they’re needed. It also gives them general knowledge of how to spot and report a problem, which helps us facilitate a company-wide contribution to product development. Last but by no means least, it helps team members understand customers pains and behavioral patterns to strengthen our user-centric approach.
|Secure OS
|3
|-
|SAS
|3
|-
|Secure Chat
|3
|-
|Secure Email
|3
|-
|Secure Vault
|3
|-
|Secure Manager
|3
|-
!rowspan="6"|Functional Documentation
|rowspan="6"|Through the Functional Documentation, employees should get a thorough understanding of the solutions and their multiple features. People that work closely with the products must understand exactly how they function, how users interact with them, how to configure different settings, and what’s the expected behavior of different software solutions.
|rowspan="6"|o The information in the Functional Documentation helps employees whose work is closely connected with our solutions, to gain significant in-depth knowledge into their functionalities that far exceeds users‘ understanding. Such thorough product expertise helps us remain objective, evaluate market data more adequately, and constantly increase our internal expertise.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Technical Documentation
|rowspan="6"|Employees concerned with the Technical Documentation and more concretely - software development, must gain complete mastery over all solutions. Such people are regarded as technical experts and need to be well aware of data structures, relational databases, algorithms, programming languages, models, etc.
|rowspan="6"|The Technical Documentation is used to make sure people that are technically involved in product development have the required knowledge to perform their day-to-day tasks, optimize our solutions more easily, and support other teams with their in-depth expertise.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
|}
=== Basic IT Concepts ===
To be able to reach Level 3 in our Career Journey there are some basic IT concepts we expect the Digital Marketers to master. This means that considering the [[KAI]] grades of proficiency, they will need to score from 4 to 6 in the following items:
{| class="wikitable"
!colspan="3"|Basic IT Concepts
|-
!rowspan="1"|'''Category'''
!rowspan="1"|'''Concept'''
!rowspan="1"|'''Description/Example'''
|-
!rowspan="6"|'''System Administration'''
|Operating System (Unix)
|
* What is an operating system
* What's the correlation between Linux and the hardware and software
* What are the pieces from the Operating System and what's their function: Bootloader, kernel, Daemons, Shell, Graphical Server, Desktop Environment, Applications
* What's the importance of using Linux
|-
|Composer/Container (Docker management)
|
* What is the platform
* What can we use Docker for
* What is the Docker engine
|-
|Active Directory
|
* What are objects, resources and security principals in the Active Directory
* What is a Domain Service and what is it for
* What are the major features in Active Directory Domain Services (trees, trust, forest)
|-
|Permission Model (Storage)
|
* What is a Security Descriptor
* What is Access Control List (ACL)
* What is a parent directory and a child directory
|-
|Email Server & Email flow
|
* What's the difference between a transaction e-mail and an email API
* What's the relation between Simple Mail Transfer Protocol (SMTP), Mail Transfer Agent (MTA), Domain Name System (DNS), Mail Exchanger (MX), Post Office Protocol (POP),  Internet Message Access Protocol (IMAP)
|-
|PKI
|
* What is a PKI and what's the importance of it
* What is a Certificate and a Certificate Authority
* What's the importance of a Digital Certificate and how to check it's validity
* What's the difference between a Public Key and a Private Key and what are they used for
* How digital signatures work and how it's related to the authentication
|-
!rowspan="5"|System Administration - Day to Day Ops
|Operations
|
* How to set up a network printer and put it in the correct driver into a print server
* How to set up a working station and advanced drivers configuration
* How to set up a network printer and put it and the correct driver into a print server
* How to update and install a software
|-
|Commands
|
* What are the universal keyboard commands for operating systems
* What is a command line
* What are the most common CMD commands and what are they used for (Ipconfig, Ping, Dir, Nslookup, Tracert)
|-
|Hardware terminology
|
* What are the basic components of a Computer Hardware and what is the relation between them
|-
|Root cause analysis
|
* What is cause and effect and how they are related
* What is an event in a system log
* How to navigate an event using a timestamp
|-
|Security/privacy 101
|
* What are the best practices for Naming files, Organizing files, Archiving files and Sharing files
* What are the basic essential security and encryption measures
* How to create strong passwords and how to keep it safe
* How to check a system for bugs, spyware and other malicious applications
* How to trigger a manual virus/malware scan
* How to detect spot signs of an infection
|-
!rowspan="3"|Networking concepts
|IP
|
* How to determine your IP address
* How to translate from DNS names to IP addresses
|-
|Connectiviy
|
* How to verify physical connectivity to the network
* How to check if you have a logical connection to the network
|-
|Network traffic
|
* What is a path network traffic and what does it take to get to its destination
|-
!rowspan="5"|Programming
|Languages: HTML/CSS
|
* How to write or modify a very simple web page and basic HTML tag
|-
|SDLC
|
* What is the Software Development Life Cycle concept
* What are the phases of the SDLC
* What are software development models
|-
|Version Control
|
* What's version control and where it's used
* How to identify revisions
|-
|Spreadsheets & Basic Math
|
* What is variable and how can you use it?
* What is math, string, array and boolean and what's the relation with programming
* How to work on complex Excel or to use VBA formula
* What are Logical operator (And/Or) and how to use them
|-
|Strings
|
* How to concatenate, trim, manipulate strings in any programming language
|-
!rowspan="4"|Desktop Software Administration
|Search engines and search optimization
|
* How to conduct an advanced search
* How to discern good results from bad results
|-
|Word processing
|
* How to effectively use the spell check
* How to create tables
* How to work with headers and footers
|-
|Browser basics
|
* How to use bookmarks
* How to edit URLs to perform navigation
* How to clear the browser cache
* What are the most common error messages
|-
|Computers
|
* Hook to hook computers up and turn on without any help
|}
=== Salary Grid ===
{| class="wikitable"
!colspan="3"|Digital Marketing
!colspan="4"|Step
|-
!rowspan="11"|Level
|-
!Individual Contributor Path
!Management Path
!1
!2
!3
!4
|-
!1
!-
|1.500 lv
|1.650 lv
|1.800 lv
|1.950 lv
|-
!2
!-
|2.500 lv
|2.650 lv
|2.800 lv
|2.950 lv
|-
!3
!Manager
|3.500 lv
|3.650 lv
|3.800 lv
|3.950 lv
|-
!4
!Sr. Manager
|4.500 lv
|4.650 lv
|4.800 lv
|4.950 lv
|-
!5
!Head of
|5.500 lv
|5.650 lv
|5.800 lv
|5.950 lv
|-
!6
!Director
|6.500 lv
|6.650 lv
|6.800 lv
|6.950 lv
|-
!-
!Sr. Director
|9.000 lv
|9.400 lv
|9.800 lv
|10.200 lv
|-
!-
!Chief of
|11.200 lv
|11.600 lv
|12.000 lv
|12.400 lv
|-
!-
!VP
|13.400 lv
|13.800 lv
|14.200 lv
|14.600 lv
|}

Latest revision as of 11:40, 18 April 2022

Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it. They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out.

We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences.

Progression

In order to progress in our development path and Level Up or Step Up, our Digital Marketing team must:

Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Digital Marketing Step
Level
Individual Contributor Path 1 2 3 4
1 2.000 2.150 2.300 2.450
2 3.000 3.150 3.300 3.450
3 4.000 4.150 4.300 4.450
4 5.000 5.150 5.300 5.450
5 6.000 6.150 6.300 6.450
6 7.000 7.150 7.300 7.450

KAI of the framework

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Programming languages CSS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
HTML Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Javascript Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Software/Tools/Platforms Adobe After Effects Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Illustrator Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe InDesign Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Lightroom Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Photoshop Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Premiere Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe XD Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Alexa Rank Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Big Picture Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Bing Webmaster Tools Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Buffer Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Buzzsumo Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Countly Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Databox Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Facebook Business Manager Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Facebook Insights Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Google Ads Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Analytics Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Keyword Planner Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Search Console Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Trends Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Grammarly Practical application Practical application Applied theory Applied theory Applied theory Applied theory
GTmetrix PRO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hotjar Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot CMS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Inspectlet Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Instabug Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
LinkedIn Content Management & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Mailchimp Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Proposify Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SE Ranking Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SEMrush Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Serpstat Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SpyFu Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SurveyMonkey Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Transifex Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Twitter Content Management & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Ubersuggest Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
UseResponse Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Wistia Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WordPress Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Workable Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WP Manage Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Yandex Webmaster Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Yoast SEO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Zapier Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Languages (idioms) Advanced Business English Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
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