Digital Marketing: Difference between revisions
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Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it. | Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it. | ||
They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out. | They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out. | ||
We have dedicated digital marketers for employer branding, our products, and our organization. That's why | We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences. | ||
= Progression = | = Progression = | ||
| Line 67: | Line 67: | ||
= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework = | = [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework = | ||
== Extensive Knowledge == | == Extensive Knowledge == | ||
</div> | </div> | ||
<div class="box-content framework"> | <div class="box-content framework"> | ||
<div class="center"> | <div class="center"> | ||
{| class="wikitable" style="text-align:center; background-color:#DEEBFF; color:#222;" | {| class="wikitable" style="text-align:center; font-size:11px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;" | ||
|- style="font-weight:bold; background-color:# | |- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;" | ||
! rowspan="2" | Type | ! rowspan="2" | Type | ||
! rowspan="2" | Knowledge Description | ! rowspan="2" | Knowledge Description | ||
! colspan="6" | Minimum Grade to acquire Level X | ! colspan="6" | Minimum Grade to acquire Level X | ||
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;" | |- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;" | ||
| Level 1 | | Level 1 | ||
| Level 2 | | Level 2 | ||
| Line 89: | Line 84: | ||
| Level 6 | | Level 6 | ||
|- | |- | ||
| rowspan="3" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; | | rowspan="3" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Programming languages | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| Line 114: | Line 109: | ||
| Applied theory | | Applied theory | ||
|- | |- | ||
| rowspan="48" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; | | rowspan="48" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Software/Tools/Platforms | ||
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects] | | style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects] | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
| Line 499: | Line 494: | ||
| Applied theory | | Applied theory | ||
|- | |- | ||
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; | | style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Languages (idioms) | ||
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English | | style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English | ||
| style="background-color:#FFFAE5;" | Limited experience | | style="background-color:#FFFAE5;" | Limited experience | ||
Latest revision as of 11:40, 18 April 2022
Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it. They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out.
We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences.
Progression
In order to progress in our development path and Level Up or Step Up, our Digital Marketing team must:
- Meet the criteria of the Level & Step Chart for the Individual Contributors Path
- Meet the KAI grade of the framework related to each level
- Demonstrate proficiency in Secure Group Knowledge
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Digital Marketing | Step | ||||
|---|---|---|---|---|---|
| Level | |||||
| Individual Contributor Path | 1 | 2 | 3 | 4 | |
| 1 | 2.000 | 2.150 | 2.300 | 2.450 | |
| 2 | 3.000 | 3.150 | 3.300 | 3.450 | |
| 3 | 4.000 | 4.150 | 4.300 | 4.450 | |
| 4 | 5.000 | 5.150 | 5.300 | 5.450 | |
| 5 | 6.000 | 6.150 | 6.300 | 6.450 | |
| 6 | 7.000 | 7.150 | 7.300 | 7.450 | |
KAI of the framework
Extensive Knowledge
| Type | Knowledge Description | Minimum Grade to acquire Level X | |||||
|---|---|---|---|---|---|---|---|
| Level 1 | Level 2 | Level 3 | Level 4 | Level 5 | Level 6 | ||
| Programming languages | CSS | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |
| HTML | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Javascript | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Software/Tools/Platforms | Adobe After Effects | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |
| Adobe Illustrator | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Adobe InDesign | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Adobe Lightroom | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Adobe Photoshop | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Adobe Premiere Pro | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Adobe XD | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Alexa Rank | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Big Picture | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Bing Webmaster Tools | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Buffer | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Buzzsumo | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Countly | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Databox | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Facebook Business Manager | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Facebook Insights | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Google Ads | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Google Analytics | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Google Keyword Planner | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Google Search Console | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Google Trends | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Grammarly | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| GTmetrix PRO | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hotjar | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hubspot CMS | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Hubspot Marketing | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Hubspot Sales Pro | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Inspectlet | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Instabug | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| LinkedIn Content Management & Ads | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Mailchimp | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Proposify | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| SE Ranking | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| SEMrush | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Serpstat | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| SpyFu | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| SurveyMonkey | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Transifex | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Twitter Content Management & Ads | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Ubersuggest | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| UseResponse | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Wistia | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| WordPress | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Workable | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| WP Manage | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Yandex Webmaster | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Yoast SEO | Practical application | Practical application | Applied theory | Applied theory | Applied theory | Applied theory | |
| Zapier | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory | |
| Languages (idioms) | Advanced Business English | Limited experience | Limited experience | Practical application | Applied theory | Applied theory | Applied theory |