Digital Marketing: Difference between revisions

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If a tree falls in a forest but no one notices, did the tree really fall?
Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it.
 
They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out.
Letting people know about our work is vital in achieving our goals. By crafting the most creative and customized materials, our digital marketing team spreads the word on what we do, what we offer and how we do it.
As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.
 
While you grow as a Digital Marketer in Secure Group you will not only improve your technical skills but you will apply them in the development of the best costumed tailored strategies for our partners and our company.


We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences.


= Progression =
= Progression =


In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:
In order to progress in our development path and Level Up or Step Up, our Digital Marketing team must:
* Meet the criteria of the Level & Step Chart for the [[Individual_Contributors|Individual Contributors Path]]
* Meet the criteria of the Level & Step Chart for the [[Performance#Individual_Contributors_Levels|Individual Contributors Path]]
* Score at least 4 in the [[KAI]] of the position in order to reach Level 3
* Meet the [[Digital_Marketing#KAI_of_the_framework|KAI]] grade of the framework related to each level
* Demonstrate proficiency in [[Secure Group Knowledge]]
* Demonstrate proficiency in [[Secure Group Knowledge]]
</br>


<div class="center">
<div class="center">
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!4
!4
|-
|-
!Marketing Promotion representative
!1
|2.000  
|2.000  
|2.150  
|2.150  
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|2.450  
|2.450  
|-
|-
!Marketing Promotion specialist
!2
|3.000  
|3.000  
|3.150  
|3.150  
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|3.450  
|3.450  
|-
|-
!Marketing Promotion expert
!3
|4.000  
|4.000  
|4.150  
|4.150  
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|4.450  
|4.450  
|-
|-
!Sr. Marketing Promotion expert
!4
|5.000  
|5.000  
|5.150  
|5.150  
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|5.450  
|5.450  
|-
|-
!Marketing Promotion strategist
!5
|6.000  
|6.000  
|6.150  
|6.150  
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|6.450  
|6.450  
|-
|-
!Sr. Marketing Promotion strategist
!6
|7.000  
|7.000  
|7.150  
|7.150  
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</div>
</div>


= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the position =
= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework =
 
<!-- JOB FRAMEWORK -->
<div class="grid two-columns">
<div class="">
  <div class="box-header center">
== Extensive Knowledge ==
== Extensive Knowledge ==
   </div>
   </div>
   <div class="box-content framework">
   <div class="box-content framework">
     <div class="center">
     <div class="center">
{| class="wikitable" style="text-align:center; background-color:#DEEBFF; color:#222;"
{| class="wikitable" style="text-align:center; font-size:11px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;"
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
! rowspan="2" | Type
! rowspan="2" | Type
! rowspan="2" | Knowledge Description
! rowspan="2" | Knowledge Description
! colspan="6" | Minimum Grade to acquire Level X
! colspan="6" | Minimum Grade to acquire Level X
|- style="font-weight:bold; background-color:#F4F5F7; color:#172B4D;"
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 1
| Level 2
| Level 2
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| Level 6
| Level 6
|-
|-
| rowspan="3" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:left;" | Programming languages
| rowspan="3" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Programming languages
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| Applied theory
| Applied theory
|-
|-
| rowspan="48" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:left;" | Software/Tools/Platforms
| rowspan="48" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Software/Tools/Platforms
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
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| Applied theory
| Applied theory
|-
|-
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; text-align:left;" | Languages (idioms)
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Languages (idioms)
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience

Latest revision as of 11:40, 18 April 2022

Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it. They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out.

We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences.

Progression

In order to progress in our development path and Level Up or Step Up, our Digital Marketing team must:

Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Digital Marketing Step
Level
Individual Contributor Path 1 2 3 4
1 2.000 2.150 2.300 2.450
2 3.000 3.150 3.300 3.450
3 4.000 4.150 4.300 4.450
4 5.000 5.150 5.300 5.450
5 6.000 6.150 6.300 6.450
6 7.000 7.150 7.300 7.450

KAI of the framework

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Programming languages CSS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
HTML Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Javascript Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Software/Tools/Platforms Adobe After Effects Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Illustrator Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe InDesign Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Lightroom Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Photoshop Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Premiere Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe XD Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Alexa Rank Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Big Picture Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Bing Webmaster Tools Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Buffer Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Buzzsumo Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Countly Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Databox Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Facebook Business Manager Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Facebook Insights Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Google Ads Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Analytics Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Keyword Planner Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Search Console Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Trends Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Grammarly Practical application Practical application Applied theory Applied theory Applied theory Applied theory
GTmetrix PRO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hotjar Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot CMS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Inspectlet Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Instabug Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
LinkedIn Content Management & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Mailchimp Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Proposify Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SE Ranking Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SEMrush Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Serpstat Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SpyFu Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SurveyMonkey Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Transifex Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Twitter Content Management & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Ubersuggest Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
UseResponse Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Wistia Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WordPress Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Workable Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WP Manage Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Yandex Webmaster Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Yoast SEO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Zapier Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Languages (idioms) Advanced Business English Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
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