Digital Marketing: Difference between revisions

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Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.
Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it.
They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out.


As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Automation or Marketing Promotion.  
We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences.


In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:
= Progression =
* Meet the criteria of the Level & Step Chart for the [[Individual_Contributors|Individual Contributors Path]]
 
* Score at least 4 in the [[KAI]] of the position in order to reach Level 3
In order to progress in our development path and Level Up or Step Up, our Digital Marketing team must:
* Meet the criteria of the Level & Step Chart for the [[Performance#Individual_Contributors_Levels|Individual Contributors Path]]
* Meet the [[Digital_Marketing#KAI_of_the_framework|KAI]] grade of the framework related to each level
* Demonstrate proficiency in [[Secure Group Knowledge]]
* Demonstrate proficiency in [[Secure Group Knowledge]]
</br>


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= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the position =
= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework =
 
== Extensive Knowledge ==
<!-- JOB FRAMEWORK -->
<div class="grid two-columns">
<div class="">
  <div class="box-header center">
== General Knowledge Automation ==
   </div>
   </div>
   <div class="box-content framework">
   <div class="box-content framework">
     <div class="center">
     <div class="center">
{| class="wikitable"
{| class="wikitable" style="text-align:center; font-size:11px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;"
!rowspan="19"|'''Concepts'''
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
|[https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
! rowspan="2" | Type
|-
! rowspan="2" | Knowledge Description
|[https://en.wikipedia.org/wiki/Content_marketing Content Marketing / writing]
! colspan="6" | Minimum Grade to acquire Level X
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 2
| Level 3
| Level 4
| Level 5
| Level 6
|-
|-
|[https://en.wikipedia.org/wiki/Focus_group Focus groups]
| rowspan="3" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Programming languages
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Graphic_design Graphic design]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Kano_model KANO model]
| rowspan="48" style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Software/Tools/Platforms
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/MoSCoW_method MoSCoW method]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Online_advertising Online advertising]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
|-
| style="background-color:#FFFAE5;" | Limited experience
|[https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
| style="background-color:#FFFAE5;" | Limited experience
|-
| style="background-color:#E3FCEF;" | Practical application
|[https://en.wikipedia.org/wiki/Product_demonstration Product Demo]
| Applied theory
|-
| Applied theory
|[https://en.wikipedia.org/wiki/Online_advertising Programmatic]
| Applied theory
|-
|[https://en.wikipedia.org/wiki/Retargeting Retargeting]
|-
|[https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
|-
|[https://en.wikipedia.org/wiki/Technology_roadmap Software Roadmap]
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
|-
|[https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
|-
|[https://en.wikipedia.org/wiki/Technical_writing Technical Writing]
|-
|[https://en.wikipedia.org/wiki/Video_editing Video editing]
|-
!rowspan="3"|Languages
|[https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
|-
|[https://en.wikipedia.org/wiki/HTML HTML]
|-
|[https://en.wikipedia.org/wiki/JavaScript Javascript]
|-
!rowspan="48"|Softwares/Tools/Platforms - Usage
|[https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
|-
|[https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
|-
|[https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
|-
|[https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom ]
|-
|[https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
|-
|[https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
|-
|[https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
|-
|[https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
|-
|[https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
|-
|[https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
|-
|[https://en.wikipedia.org/wiki/BambooHR BambooHR]
|-
|[https://en.wikipedia.org/wiki/BigPicture Big Picture]
|-
|[https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
|-
|[https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
|-
|[https://buzzsumo.com/ Buzzsumo]
|-
|[https://count.ly/ Countly]
|-
|[https://en.wikipedia.org/wiki/Facebook Facebook]
|-
|[https://business.facebook.com/ Facebook Business Manager ]
|-
|[https://www.facebook.com/business/news/audience-insights Facebook Insights]
|-
|[https://en.wikipedia.org/wiki/Google_Ads Google Ads]
|-
|[https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
|-
|[https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
|-
|[https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
|-
|[https://en.wikipedia.org/wiki/Google_Trends Google Trends]
|-
|[https://gtmetrix.com/pro/ GTmetrix PRO]
|-
|[https://www.inspectlet.com/ Inspectlet]
|-
|[https://en.wikipedia.org/wiki/Instabug Instabug]
|-
|[https://en.wikipedia.org/wiki/LinkedIn LinkedIn]
|-
|[https://business.linkedin.com/marketing-solutions/ads LinkedIn Ads]
|-
|[https://openstf.io/ OpenSTF]
|-
|[https://en.wikipedia.org/wiki/SEMrush SEMrush]
|-
|[https://en.wikipedia.org/wiki/Serpstat Serpstat]
|-
|[https://www.small-improvements.com/ Small Improvements]
|-
|[https://www.spyfu.com/ SpyFu]
|-
|[https://www.idaptive.com/ Idaptive]
|-
|[https://en.wikipedia.org/wiki/Transifex Transifex]
|-
|[https://en.wikipedia.org/wiki/Twitter Twitter]
|-
|[https://neilpatel.com/ubersuggest/ Ubersuggest]
|-
|[https://www.useresponse.com/ UseResponse]
|-
|[https://en.wikipedia.org/wiki/Wistia Wistia]
|-
|[https://en.wikipedia.org/wiki/WordPress WordPress]
|-
|[https://www.workable.com/ Workable ]
|-
|[https://managewp.com/ WP Manage]
|-
|[https://webmaster.yandex.com/welcome/ Yandex Webmaster ]
|-
|[https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
|-
|[https://en.wikipedia.org/wiki/Zapier Zapier]
|}
  </div>
</div>
</div>
 
<!-- JOB FRAMEWORK -->
<div class="">
  <div class="box-header center">
== Specific Knowledge Automation ==
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!rowspan="12"|'''Concepts'''
|[https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
|-
|[https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas ]
|-
|[https://en.wikipedia.org/wiki/Marketing_channel Channel management]
|-
|[https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
|-
|[https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
|-
|[https://en.wikipedia.org/wiki/Email_marketing Email marketing]
|-
|[https://en.wikipedia.org/wiki/Performance_indicator KPIs]
|-
|[https://en.wikipedia.org/wiki/Lead_management Lead management]
|-
|[https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
|-
|[https://en.wikipedia.org/wiki/Marketing_research Marketing research]
|-
|[https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
|-
|[https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Writing & editing]
|-
!rowspan="1"|Softwares/Tools/Platforms - Configuration
|[https://www.proposify.com/ Proposify]
|-
!rowspan="11"|Softwares/Tools/Platforms - Usage
|[https://databox.com/ Databox]
|-
|[https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
|-
|[https://en.wikipedia.org/wiki/Grammarly Grammarly]
|-
|[https://www.hotjar.com/ Hotjar]
|-
|[https://en.wikipedia.org/wiki/HubSpot Hubspot]
|-
|[https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
|-
|[https://www.hubspot.com/products/marketing Hubspot Marketing]
|-
|[https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
|-
|[https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
|-
|[https://www.proposify.com/ Proposify]
|-
|[https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
|-
!rowspan="1"|Languages (Idioms)
|Advanced English
|}
  </div>
  </div>
</div>
</div>
 
 
<!-- JOB FRAMEWORK -->
<div class="grid two-columns">
<div class="">
  <div class="box-header center">
== General Knowledge Promotion ==
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!rowspan="15"|'''Concepts'''
|[https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
|-
|[https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
|-
|[https://en.wikipedia.org/wiki/Focus_group Focus groups]
|-
|[https://en.wikipedia.org/wiki/Graphic_design Graphic design]
|-
|[https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
|-
|[https://en.wikipedia.org/wiki/Kano_model KANO model]
|-
|[https://en.wikipedia.org/wiki/Lead_management Lead management]
|-
|[https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
|-
|[https://en.wikipedia.org/wiki/MoSCoW_method MoSCoW method]
|-
|[https://en.wikipedia.org/wiki/Product_demonstration Product Demo]
|-
|[https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
|-
|[https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
|-
|[https://en.wikipedia.org/wiki/Technology_roadmap Software Roadmap]
|-
|[https://en.wikipedia.org/wiki/Technical_writing Technical Writing]
|-
|[https://en.wikipedia.org/wiki/Video_editing Video editing]
|-
!rowspan="3"|Languages
|[https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
|-
|[https://en.wikipedia.org/wiki/HTML HTML]
|-
|[https://en.wikipedia.org/wiki/JavaScript Javascript]
|-
!rowspan="32"|Softwares/Tools/Platforms - Usage
|[https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
|-
|[https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
|-
|[https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
|-
|[https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom ]
|-
|[https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
|-
|[https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
|-
|[https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
|-
|[https://en.wikipedia.org/wiki/BambooHR BambooHR]
|-
|[https://en.wikipedia.org/wiki/BigPicture Big Picture]
|-
|[https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
|-
|[https://buzzsumo.com/ Buzzsumo]
|-
|[https://count.ly/ Countly]
|-
|[https://en.wikipedia.org/wiki/Facebook Facebook]
|-
|[https://business.facebook.com/ Facebook Business Manager]
|-
|[https://www.facebook.com/business/news/audience-insights Facebook Insights]
|-
|[https://en.wikipedia.org/wiki/HubSpot Hubspot]
|-
|[https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
|-
|[https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
|-
|[https://en.wikipedia.org/wiki/Instabug Instabug]
|-
|[https://en.wikipedia.org/wiki/LinkedIn LinkedIn]
|-
|[https://business.linkedin.com/marketing-solutions/ads LinkedIn Ads]
|-
|[https://openstf.io/ OpenSTF]
|-
|[https://www.proposify.com/ Proposify]
|-
|[https://www.small-improvements.com/ Small Improvements]
|-
|[https://www.idaptive.com/ Idaptive]
|-
|[https://en.wikipedia.org/wiki/Twitter Twitter]
|-
|[https://neilpatel.com/ubersuggest/ Ubersuggest]
|-
|[https://www.useresponse.com/ UseResponse]
|-
|[https://en.wikipedia.org/wiki/Wistia Wistia]
|-
|[https://www.workable.com/ Workable]
|-
|[https://managewp.com/ WP Manage]
|-
|[https://en.wikipedia.org/wiki/Zapier Zapier]
|-
!rowspan="1"|Softwares/Tools/Platforms - Configuration
|[https://www.proposify.com/ Proposify]
|}
  </div>
</div>
</div>
 
<!-- JOB FRAMEWORK -->
<div class="">
  <div class="box-header center">
== Specific Knowledge Promotion ==
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!colspan="6"|Specific Knowledge
|-
|-
!rowspan="16"|'''Concepts'''
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom]
|[https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas ]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_channel Channel management]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Content_marketing Content Marketing / writing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Email_marketing Email marketing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/BigPicture Big Picture]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Performance_indicator KPIs]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_research Marketing research]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://buzzsumo.com/ Buzzsumo]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Online_advertising Online advertising]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://count.ly/ Countly]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://databox.com/ Databox]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Online_advertising Programmatic]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Retargeting Retargeting]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Writing & editing]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="25"|Softwares/Tools/Platforms - Usage
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Grammarly Grammarly]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://databox.com/Databox Databox]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Instabug Instabug]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Management & Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Grammarly Grammarly]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.hotjar.com/ Hotjar]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://seranking.com/pt/ SE Ranking]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/SEMrush SEMrush]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.inspectlet.com/ Inspectlet]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://seranking.com/pt/ SE Ranking]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/SEMrush SEMrush]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Transifex Transifex]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.spyfu.com/ SpyFu]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter Content Management & Ads]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Transifex Transifex]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.useresponse.com/ UseResponse]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Wistia Wistia]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#FFF; color:#172B4D; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://www.workable.com/ Workable]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="4"|Softwares/Tools/Platforms -Configuration
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://managewp.com/ WP Manage]
|[https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://www.inspectlet.com/ Inspectlet]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://seranking.com/pt/ SE Ranking]
| style="background-color:#FFF; color:#0052CC; text-align:left;" | [https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
!rowspan="1"|Languages (Idioms)
| style="font-weight:bold; background-color:#F4F5F7; color:#172B4D; style="vertical-align:middle;" | Languages (idioms)
|Advanced English
| style="background-color:#FFF; color:#172B4D; text-align:left;" | Advanced Business English
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|}
|}
   </div>
   </div>

Latest revision as of 11:40, 18 April 2022

Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it. They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out.

We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences.

Progression

In order to progress in our development path and Level Up or Step Up, our Digital Marketing team must:

Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Digital Marketing Step
Level
Individual Contributor Path 1 2 3 4
1 2.000 2.150 2.300 2.450
2 3.000 3.150 3.300 3.450
3 4.000 4.150 4.300 4.450
4 5.000 5.150 5.300 5.450
5 6.000 6.150 6.300 6.450
6 7.000 7.150 7.300 7.450

KAI of the framework

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Programming languages CSS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
HTML Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Javascript Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Software/Tools/Platforms Adobe After Effects Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Illustrator Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe InDesign Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Lightroom Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Photoshop Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe Premiere Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Adobe XD Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Alexa Rank Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Big Picture Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Bing Webmaster Tools Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Buffer Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Buzzsumo Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Countly Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Databox Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Facebook Business Manager Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Facebook Insights Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Google Ads Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Analytics Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Keyword Planner Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Search Console Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Google Trends Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Grammarly Practical application Practical application Applied theory Applied theory Applied theory Applied theory
GTmetrix PRO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hotjar Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot CMS Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Inspectlet Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Instabug Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
LinkedIn Content Management & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Mailchimp Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Proposify Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
SE Ranking Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SEMrush Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Serpstat Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SpyFu Practical application Practical application Applied theory Applied theory Applied theory Applied theory
SurveyMonkey Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Transifex Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Twitter Content Management & Ads Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Ubersuggest Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
UseResponse Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Wistia Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WordPress Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Workable Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
WP Manage Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Yandex Webmaster Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Yoast SEO Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Zapier Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
Languages (idioms) Advanced Business English Limited experience Limited experience Practical application Applied theory Applied theory Applied theory
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