Marketing Automation: Difference between revisions

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Our team consists of specialists that are masters of digital tools and have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.
The Marketing Automation team works to increase our company's profitability through business expansion and development by creating, implementing and reinforcing best practices and procedures to improve lead nurturing efforts and inbound lead management processes. They are also responsible for conveying B2B inbound tactics and follow industry trends to attract key stakeholders with a recognized international significance for our cybersecurity niche market.


As a Marketing Automation Expert in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey.  
Growth in this framework relates to understanding the market's buyer personas, business channel, and management and building a fully operational automation infrastructure to target the most qualified leads for our business.


In order to progress in our development path and Level Up or Step Up, our Marketing Automation Experts must:
= Progression=
* Meet the criteria of the Level & Step Chart for the [[Individual_Contributors|Individual Contributors Path]]
In order to progress in our development path and Level Up or Step Up, our Marketing Automation team must:
* Score at least 4 in the [[KAI]] of the position in order to reach Level 3
* Meet the criteria of the Level & Step Chart for the [[Performance#Individual_Contributors_Levels|Individual Contributors Path]]
* Meet the [[Marketing_Automation#KAI_of_the_framework|KAI]] grade of the framework related to each level
* Demonstrate proficiency in [[Secure Group Knowledge]]
</br>
</br>


<div class="center">
= Salary Grid =
= Salary Grid =
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
Line 24: Line 25:
!4
!4
|-
|-
!Sales Automation and Lead Generation representative
!1
|2.100
|2.800
|2.250
|2.950
|2.400
|3.200
|2.550
|3.350
|-
|-
!Sales Automation and Lead Generation specialist
!2
|3.100
|3.800
|3.250
|3.950
|3.400
|4.200
|3.550
|4.350
|-
|-
!Marketing Campaign Automation expert
!3
|4.100
|4.800
|4.250
|4.950
|4.400
|5.200
|4.550
|5.350
|-
|-
!Marketing Automation strategist
!4
|5.100
|5.800
|5.250
|5.950
|5.400
|6.200
|5.550
|6.350
|-
|-
!Demand Generation strategist
!5
|6.100
|6.800
|6.250
|6.950
|6.400
|7.200
|6.550
|7.350
|-
|-
!Senior Demand Generation strategist
!6
|7.100
|7.800
|7.250
|7.950
|7.400
|8.200
|7.550
|8.350
|}
|}
</div>
</div>
</div>
</div>


= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the position =
= [[Knowledge_Management#Knowledge_Accountability_Index|KAI]] of the framework =
 
== Extensive Knowledge ==
<!-- JOB FRAMEWORK -->
<div class="grid two-columns">
<div class="">
  <div class="box-header center">
== General Knowledge Automation ==
   </div>
   </div>
   <div class="box-content framework">
   <div class="box-content framework">
     <div class="center">
     <div class="center">
{| class="wikitable"
{| class="wikitable" style="text-align:center; font-size:11px; font-family:Arial, Helvetica, sans-serif !important;; background-color:#DEEBFF; color:#222;"
!rowspan="19"|'''Concepts'''
|- style="font-weight:bold; vertical-align:middle; background-color:#EAECF0; color:#172B4D;"
|[https://en.wikipedia.org/wiki/Balanced_scorecard Balanced Scorecard]
! rowspan="2" | Type
! rowspan="2" | Knowledge Description
! colspan="6" | Minimum Grade to acquire Level X
|- style="font-weight:bold; vertical-align:middle; background-color:#F4F5F7; color:#172B4D;"
| Level 1
| Level 2
| Level 3
| Level 4
| Level 5
| Level 6
|-
| rowspan="3" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Content_marketing Content Marketing / writing]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Focus_group Focus groups]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
| rowspan="30" style="font-weight:bold; background-color:#FFF; color:#000000;" | Softwares/Tools/Platforms
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Graphic_design Graphic design]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://databox.com/ Databox]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Kanban_(development) Kanban]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.facebook.com/ Facebook Business Manager]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Kano_model KANO model]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.facebook.com/business/news/audience-insights Facebook Insights]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/MoSCoW_method MoSCoW method]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads Google Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Online_advertising Online advertising]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Marketing_plan Planning] & [https://en.wikipedia.org/wiki/Budget budgeting]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Product_demonstration Product Demo]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Online_advertising Programmatic]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Google_Trends Google Trends]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Retargeting Retargeting]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://gtmetrix.com/pro/ GTmetrix PRO]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hotjar.com/ Hotjar]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hubspot.com/products/marketing Hubspot Marketing]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.inspectlet.com/ Inspectlet]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Technology_roadmap Software Roadmap]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://business.linkedin.com/marketing-solutions/ads LinkedIn Content Posting & Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO On-Page (Search Engine Optimisation)]
| style=" background-color:#FFF; color:#000000; text-align:left;" | [https://www.proposify.com/ Proposify]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/WordPress WordPress]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Search_engine_optimization SEO Content (Search Engine Optimisation)]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SEMrush SEMrush]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Serpstat Serpstat]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Technical_writing Technical Writing]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://www.spyfu.com/ SpyFu]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|- style="background-color:#DEEBFF;"
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| Applied theory
| Applied theory
| Applied theory
|-
|-
|[https://en.wikipedia.org/wiki/Video_editing Video editing]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://en.wikipedia.org/wiki/Twitter Twitter Content Posting & Ads]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
!rowspan="3"|Languages
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://neilpatel.com/ubersuggest/ Ubersuggest]
|[https://en.wikipedia.org/wiki/Cascading_Style_Sheets CSS]
 
|-
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
|[https://en.wikipedia.org/wiki/HTML HTML]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
|-
| style="background-color:#E3FCEF;" | Practical application
|[https://en.wikipedia.org/wiki/JavaScript Javascript]
| style="background-color:#E3FCEF;" | Practical application
|-
| style="background-color:#E3FCEF;" | Practical application
!rowspan="48"|Softwares/Tools/Platforms - Usage
| style="background-color:#E3FCEF;" | Practical application
|[https://en.wikipedia.org/wiki/Adobe_After_Effects Adobe After Effects]
|-
|[https://en.wikipedia.org/wiki/Adobe_Illustrator Adobe Illustrator]
|-
|[https://en.wikipedia.org/wiki/Adobe_InDesign Adobe InDesign]
|-
|[https://en.wikipedia.org/wiki/Adobe_Lightroom Adobe Lightroom ]
|-
|[https://en.wikipedia.org/wiki/Adobe_Photoshop Adobe Photoshop]
|-
|[https://en.wikipedia.org/wiki/Adobe_Premiere_Pro Adobe Premiere Pro]
|-
|[https://en.wikipedia.org/wiki/Adobe_XD Adobe XD]
|-
|[https://en.wikipedia.org/wiki/Alexa_Internet#Alexa_Traffic_Rank Alexa Rank]
|-
|-
|[https://en.wikipedia.org/wiki/Confluence_(software) Atlassian Confluence]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://webmaster.yandex.com/welcome/ Yandex Webmaster]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/Jira_(software) Atlassian Jira]
| style="background-color:#FFF; color:#000000; text-align:left;" | [https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#F4F5F7; color:#172B4D;" | Fundamental awareness
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/BambooHR BambooHR]
| style="background-color:#FFF; color:#000000; text-align:left;" |[https://en.wikipedia.org/wiki/Zapier Zapier]
| style="background-color:#FFFAE5;" | Limited experience
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
| style="background-color:#E3FCEF;" | Practical application
|-
|-
|[https://en.wikipedia.org/wiki/BigPicture Big Picture]
| rowspan="1" style="font-weight:bold; background-color:#FFF; color:#000000;" | Languages (idioms)
|-
| style="background-color:#FFF; color:#000000; text-align:left;" | Advanced Business English
|[https://en.wikipedia.org/wiki/Bing_Webmaster_Tools Bing Webmaster Tools]
| style="background-color:#E3FCEF;" | Practical application
|-
| style="background-color:#E3FCEF;" | Practical application
|[https://en.wikipedia.org/wiki/Buffer_(application) Buffer]
| style="background-color:#E3FCEF;" | Practical application
|-
| style="background-color:#DEEBFF;" | Applied theory
|[https://buzzsumo.com/ Buzzsumo]
| style="background-color:#DEEBFF;" | Applied theory
|-
| style="background-color:#DEEBFF;" | Applied theory
|[https://count.ly/ Countly]
|-
|[https://en.wikipedia.org/wiki/Facebook Facebook]
|-
|[https://business.facebook.com/ Facebook Business Manager ]
|-
|[https://www.facebook.com/business/news/audience-insights Facebook Insights]
|-
|[https://en.wikipedia.org/wiki/Google_Ads Google Ads]
|-
|[https://en.wikipedia.org/wiki/Google_Ad_Manager Google Ads Manager]
|-
|[https://en.wikipedia.org/wiki/Google_Ads#Keyword_Planner Google Keyword Planner]
|-
|[https://en.wikipedia.org/wiki/Google_Search_Console Google Search Console]
|-
|[https://en.wikipedia.org/wiki/Google_Trends Google Trends]
|-
|[https://gtmetrix.com/pro/ GTmetrix PRO]
|-
|[https://www.inspectlet.com/ Inspectlet]
|-
|[https://en.wikipedia.org/wiki/Instabug Instabug]
|-
|[https://en.wikipedia.org/wiki/LinkedIn LinkedIn]
|-
|[https://business.linkedin.com/marketing-solutions/ads LinkedIn Ads]
|-
|[https://openstf.io/ OpenSTF]
|-
|[https://en.wikipedia.org/wiki/SEMrush SEMrush]
|-
|[https://en.wikipedia.org/wiki/Serpstat Serpstat]
|-
|[https://www.small-improvements.com/ Small Improvements]
|-
|[https://www.spyfu.com/ SpyFu]
|-
|[https://www.idaptive.com/ Idaptive]
|-
|[https://en.wikipedia.org/wiki/Transifex Transifex]
|-
|[https://en.wikipedia.org/wiki/Twitter Twitter]
|-
|[https://neilpatel.com/ubersuggest/ Ubersuggest]
|-
|[https://www.useresponse.com/ UseResponse]
|-
|[https://en.wikipedia.org/wiki/Wistia Wistia]
|-
|[https://en.wikipedia.org/wiki/WordPress WordPress]
|-
|[https://www.workable.com/ Workable ]
|-
|[https://managewp.com/ WP Manage]
|-
|[https://webmaster.yandex.com/welcome/ Yandex Webmaster ]
|-
|[https://yoast.com/wordpress/plugins/seo/ Yoast SEO]
|-
|[https://en.wikipedia.org/wiki/Zapier Zapier]
|}
|}
  </div>
</div>
</div>
</div>
<!-- JOB FRAMEWORK -->
<div class="">
  <div class="box-header center">
== Specific Knowledge Automation ==
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!rowspan="12"|'''Concepts'''
|[https://en.wikipedia.org/wiki/Process_optimization Business Process Optimisation]
|-
|[https://en.wikipedia.org/wiki/Persona_(user_experience) Buyer Personas ]
|-
|[https://en.wikipedia.org/wiki/Marketing_channel Channel management]
|-
|[https://en.wikipedia.org/wiki/Conversion_rate_optimization Conversion Rate Optimization (CRO)]
|-
|[https://en.wikipedia.org/wiki/Data_science Data science] and [https://en.wikipedia.org/wiki/Analytics analytics]
|-
|[https://en.wikipedia.org/wiki/Email_marketing Email marketing]
|-
|[https://en.wikipedia.org/wiki/Performance_indicator KPIs]
|-
|[https://en.wikipedia.org/wiki/Lead_management Lead management]
|-
|[https://en.wikipedia.org/wiki/Marketing_automation Marketing automation]
|-
|[https://en.wikipedia.org/wiki/Marketing_research Marketing research]
|-
|[https://en.wikipedia.org/wiki/Marketing_strategy Marketing strategy]
|-
|[https://sherpablog.marketingsherpa.com/inbound-marketing/copywriting-copy-editing-content-writing-differences/ Writing & editing]
|-
!rowspan="1"|Softwares/Tools/Platforms - Configuration
|[https://www.proposify.com/ Proposify]
|-
!rowspan="11"|Softwares/Tools/Platforms - Usage
|[https://databox.com/ Databox]
|-
|[https://en.wikipedia.org/wiki/Google_Analytics Google Analytics]
|-
|[https://en.wikipedia.org/wiki/Grammarly Grammarly]
|-
|[https://www.hotjar.com/ Hotjar]
|-
|[https://en.wikipedia.org/wiki/HubSpot Hubspot]
|-
|[https://blog.hubspot.com/customers/introducing-hubspot-cms Hubspot CMS]
|-
|[https://www.hubspot.com/products/marketing Hubspot Marketing]
|-
|[https://www.hubspot.com/pricing/sales Hubspot Sales Pro]
|-
|[https://en.wikipedia.org/wiki/Mailchimp Mailchimp]
|-
|[https://www.proposify.com/ Proposify]
|-
|[https://en.wikipedia.org/wiki/SurveyMonkey SurveyMonkey]
|-
!rowspan="1"|Languages (Idioms)
|Advanced English
|}
  </div>
  </div>
</div>
</div>
</div>
 
</div>
 
</div>
 
<!-- JOB FRAMEWORK -->
<div class="">
  <div class="box-header center">
= IT Knowledge =
  </div>
  <div class="box-content framework center">
    <div class="">
{| class="wikitable"
!System Administration
|-
!System Administration - Day to Day Ops
|-
!Networking concepts
|-
!Programming
|-
!Desktop Software Administration
|}
</div>
</div>
</div> <!-- grid -->
 
<!-- JOB FRAMEWORK -->
<div class="">
  <div class="box-header center">
 
= Secure Group Knowledge =
The first item we require proficiency regarding our company is the '''Secure Group Management Model''' (yes, the content in this wiki!). Besides that, we also need our employees to understand our products in all aspects as described in the following table:
  </div>
  <div class="box-content framework">
    <div class="center">
{| class="wikitable"
!colspan="1"|Secure Group Knowledge
!rowspan="1"|What's Expected
!rowspan="1"|Impact
!rowspan="1"|Product
!colspan="1"|Minimum Grade
|-
!rowspan="6"|User Documentation
|rowspan="6"|Good, user-level knowledge regarding the product and its functionalities. From the user documentation, all employees across the company are required to be well aware of our solutions’ core features and functions such as the Password Advisor or how to send an automatic crash report.
|rowspan="6"|This knowledge helps us facilitate a user-centric approach internally, which we believe is essential to develop our business and solutions. The user documentation helps team members understand user behavior and needs more thoroughly and feel the impact of their everyday efforts.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Sales Documentation
|rowspan="6"|Employees should gain significant knowledge regarding the business side of Secure Group. They need to be aware of commonly-used concepts in our day-to-day activities such as our business and distribution model, value proposition, selling prices, key selling points, and target audience.
|rowspan="6"|The information in the Sales Documentation supports employees in their daily routine. It conveys the overall business vision within the company. This documentation contributes to making employees aware of how our solutions are distributed, who are our key partners, and target market to know exactly the people towards whom team members’ efforts should be aimed. Alignment on company-wide priorities is also achieved through clear communication of our value proposition and key selling points, helping everyone understand the things that matter most.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Support Documentation
|rowspan="6"|People within the company need to be aware of commonly occurring problems with our solutions. From the Support Documentation, employees should also extract general level knowledge regarding support processes, the issues that we’re currently having product-wise, and the approach to troubleshooting them.
|rowspan="6"|The Support Documentation helps employees understand short-term priorities more clearly and communicate more openly why they’re needed. It also gives them general knowledge of how to spot and report a problem, which helps us facilitate a company-wide contribution to product development. Last but by no means least, it helps team members understand customers' pains and behavioral patterns to strengthen our user-centric approach.
|Secure OS
|3
|-
|SAS
|3
|-
|Secure Chat
|3
|-
|Secure Email
|3
|-
|Secure Vault
|3
|-
|Secure Manager
|3
|-
!rowspan="6"|Functional Documentation
|rowspan="6"|Through the Functional Documentation, employees should get a thorough understanding of the solutions and their multiple features. People that work closely with the products must understand exactly how they function, how users interact with them, how to configure different settings, and what’s the expected behavior of different software solutions.
|rowspan="6"|The information in the Functional Documentation helps employees whose work is closely connected with our solutions, to gain significant in-depth knowledge into their functionalities that far exceeds users‘ understanding. Such thorough product expertise helps us remain objective, evaluate market data more adequately, and constantly increase our internal expertise.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
!rowspan="6"|Technical Documentation
|rowspan="6"|Employees concerned with the Technical Documentation and more concretely - software development, must gain complete mastery over all solutions. Such people are regarded as technical experts and need to be well aware of data structures, relational databases, algorithms, programming languages, models, etc.
|rowspan="6"|The Technical Documentation is used to make sure people that are technically involved in product development have the required knowledge to perform their day-to-day tasks, optimize our solutions more easily, and support other teams with their in-depth expertise.
|Secure OS
|4
|-
|SAS
|4
|-
|Secure Chat
|4
|-
|Secure Email
|4
|-
|Secure Vault
|4
|-
|Secure Manager
|4
|-
|}

Latest revision as of 07:04, 1 November 2021

The Marketing Automation team works to increase our company's profitability through business expansion and development by creating, implementing and reinforcing best practices and procedures to improve lead nurturing efforts and inbound lead management processes. They are also responsible for conveying B2B inbound tactics and follow industry trends to attract key stakeholders with a recognized international significance for our cybersecurity niche market.

Growth in this framework relates to understanding the market's buyer personas, business channel, and management and building a fully operational automation infrastructure to target the most qualified leads for our business.

Progression

In order to progress in our development path and Level Up or Step Up, our Marketing Automation team must:


Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Automation Step
Level
Individual Contributor Path 1 2 3 4
1 2.800 2.950 3.200 3.350
2 3.800 3.950 4.200 4.350
3 4.800 4.950 5.200 5.350
4 5.800 5.950 6.200 6.350
5 6.800 6.950 7.200 7.350
6 7.800 7.950 8.200 8.350

KAI of the framework

Extensive Knowledge

Type Knowledge Description Minimum Grade to acquire Level X
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Languages CSS Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
HTML Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Javascript Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Softwares/Tools/Platforms Alexa Rank Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Bing Webmaster Tools Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Databox Limited experience Practical application Practical application Applied theory Applied theory Applied theory
Facebook Business Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Facebook Insights Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Ads Manager Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Analytics Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Google Keyword Planner Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Search Console Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Google Trends Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
GTmetrix PRO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Hotjar Fundamental awareness Limited experience Practical application Applied theory Applied theory Applied theory
Hubspot CMS Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Marketing Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Hubspot Sales Pro Practical application Practical application Applied theory Applied theory Applied theory Applied theory
Inspectlet Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
LinkedIn Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Mailchimp Limited experience Practical application Practical application Applied theory Applied theory Applied theory
Proposify Limited experience Practical application Practical application Applied theory Applied theory Applied theory
WordPress Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
SEMrush Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Serpstat Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SpyFu Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
SurveyMonkey Fundamental awareness Fundamental awareness Practical application Applied theory Applied theory Applied theory
Twitter Content Posting & Ads Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Ubersuggest Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yandex Webmaster Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Yoast SEO Fundamental awareness Fundamental awareness Practical application Practical application Practical application Practical application
Zapier Limited experience Practical application Practical application Practical application Practical application Practical application
Languages (idioms) Advanced Business English Practical application Practical application Practical application Applied theory Applied theory Applied theory
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