Digital Marketing
Our Digital Marketing team is the master of digital tools and they have a passion for complex marketing and technology topics. As tech-savvy professionals, they wield the power of communication by managing our online accounts and campaigns to reinforce our marketing efforts and make our partners stand out.
As a Digital Marketer in Secure Group, you will have the opportunity to develop hard skills and soft skills and progress in our Career Journey focusing on Marketing Automation or Marketing Promotion.
In order to progress in our development path and Level Up or Step Up, our Digital Marketers must:
- Meet the criteria of the Level & Step Chart for the Individual Contributors Path
- Score at least 4 in the KAI of the position in order to reach Level 3
- Demonstrate proficiency in Secure Group Knowledge
Salary Grid
All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.
| Digital Marketing | Step | ||||
|---|---|---|---|---|---|
| Level | |||||
| Individual Contributor Path | 1 | 2 | 3 | 4 | |
| 1 | 2.000 | 2.150 | 2.300 | 2.450 | |
| 2 | 3.000 | 3.150 | 3.300 | 3.450 | |
| 3 | 4.000 | 4.150 | 4.300 | 4.450 | |
| 4 | 5.000 | 5.150 | 5.300 | 5.450 | |
| 5 | 6.000 | 6.150 | 6.300 | 6.450 | |
| 6 | 7.000 | 7.150 | 7.300 | 7.450 | |
KAI of the position
General Knowledge Automation
Specific Knowledge Automation
| Concepts | Business Process Optimisation |
|---|---|
| Buyer Personas | |
| Channel management | |
| Conversion Rate Optimization (CRO) | |
| Data science and analytics | |
| Email marketing | |
| KPIs | |
| Lead management | |
| Marketing automation | |
| Marketing research | |
| Marketing strategy | |
| Writing & editing | |
| Softwares/Tools/Platforms - Configuration | Proposify |
| Softwares/Tools/Platforms - Usage | Databox |
| Google Analytics | |
| Grammarly | |
| Hotjar | |
| Hubspot | |
| Hubspot CMS | |
| Hubspot Marketing | |
| Hubspot Sales Pro | |
| Mailchimp | |
| Proposify | |
| SurveyMonkey | |
| Languages (Idioms) | Advanced English |
General Knowledge Promotion
Specific Knowledge Promotion
| Specific Knowledge | |||||
|---|---|---|---|---|---|
| Concepts | Buyer Personas | ||||
| Channel management | |||||
| Content Marketing / writing | |||||
| Conversion Rate Optimization (CRO) | |||||
| Data science and analytics | |||||
| Email marketing | |||||
| KPIs | |||||
| Marketing research | |||||
| Marketing strategy | |||||
| Online advertising | |||||
| Planning & budgeting | |||||
| Programmatic | |||||
| Retargeting | |||||
| SEO On-Page (Search Engine Optimisation) | |||||
| SEO Content (Search Engine Optimisation) | |||||
| Writing & editing | |||||
| Softwares/Tools/Platforms - Usage | |||||
| Alexa Rank | |||||
| Atlassian Confluence | |||||
| Atlassian Jira | |||||
| Bing Webmaster Tools | |||||
| Databox | |||||
| Google Ads | |||||
| Google Ads Manager | |||||
| Google Keyword Planner | |||||
| Google Search Console | |||||
| Google Trends | |||||
| Grammarly | |||||
| GTmetrix PRO | |||||
| Hotjar | |||||
| Hubspot Marketing | |||||
| Inspectlet | |||||
| Mailchimp | |||||
| SE Ranking | |||||
| SEMrush | |||||
| SpyFu | |||||
| SurveyMonkey | |||||
| Transifex | |||||
| WordPress | |||||
| Yandex Webmaster | |||||
| Yoast SEO | |||||
| Softwares/Tools/Platforms -Configuration | Google Analytics | ||||
| Inspectlet | |||||
| Serpstat | |||||
| SE Ranking | |||||
| Languages (Idioms) | Advanced English | ||||